If your PPC ads aren’t converting it may be because you didn’t include a call to action. Are you asking viewers to click?
A good call to action can get ad viewers to click the ad and go to your landing page, but this usually only happens if you ask for the click. You’ve got to [...] read more »
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The ‘Business of Web Design‘ is an audio book/podcast series that teaches you to start and build a home based web design business.
I am still currently in the process of fleshing out all the details, but I do have a lot down on paper.
That said, I am very close to being ready to [...] read more »
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Jeff Molander did a survey of affiliate managers and what they want and need. The questions are loaded and seem like market research for some new idea, but I'm not sure that's the case. That's just how it sounds to me.
Here is some of the feedback Jeff got from the survey…

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In continuing with the “Five Reasons Why Your Affiliate Network Sucks” series, today we will focus on “Affiliate Managers“. The best way to think of an affiliate manager is like the coach of a sports team, they “should” be there to provide input when you are looking to improve [...] read more »
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Is Google’s Knol an attack on Wikipedia or Could it hurt Smaller Publishers like bloggers more?
So today Google finally opened up and launched Launched Knol (it’s been coming for a while) a place where people can publish ‘authoritative articles about specific topics’. It’s like Wikipedia in that articles can be edited by others - but [...] read more »
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A lot has been said about reputation management and social media promotion recently. Jeff did two great posts on pre-emptive reputation management and also on powerful resources that will help you "bury negative posts about you or your company". Today I am adding a few tips on promoting your online profiles and organizing your reputation [...] read more »
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The following is purely hypothetical and should not be taken as advice or a suggestion.
Since all of the content wikipedia is free for public use as long as you credit it, what’s to prevent anyone from copying large chunks and importing them into Google Knols. Lets say you took the top 1000 pages from wikipedia, got some cheap labor from country with a weak economy like india, china, russia, united states and have them copy/scrape all the pages and create knol pages for them. You could get around the dupe content issues by rolling back 3-6 months of revisions on wikipedia. Beg, bor read more »
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To celebrate my Twitter milestone - 1,000 followers - I thought it would be fun to celebrate with a Question Game. I allowed people to ask ONE question. Here is a summary of that Q&A... read more »
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In a paperless society RevUpCard is the perfect affiliate commission payout tool for the 21st Century. Deliver payments to Affiliates, Vendors, Employees, and Contractors worldwide. Instantly!

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You’ve set up your ad campaign and now you want to see your ad live. What do you do?
Well, not to be snide, but you do the obvious. Perform a search.
Go down your list of keywords. Start with the keywords that have the highest bids as those are likely to be displayed first. Search for [...] read more »
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