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An entrepreneurs’ life is filled with risks and challenges. Our goal is to know as much as we can in order to make better decisions and reduce our risks. This is why I love reading “How I did it” types of books of successful individuals. These books give you a peak of what they faced and the actions they made to achieve success. I love the opportunity to benefit from other people’s experiences and the lessons they have learned from being an entrepreneur.



Recently, I came across the free eBook “Startup Best Practices: Conversations with Silicon Valley Entrepreneurs” by Cees J. Quir
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ijns. The eBook is an interview of 15 Silicon Valley entrepreneurs and the most important business lessons they have learned. The author chose Silicon Valley because “it has produced an unparalleled number of entrepreneurial success stories as well as entrepreneurial failures. If there is one place in the world where startup do’s and don’ts are concentrated, it is California USA.”



The eBook is full of insights on how to start a business, from looking for funding, dealing with investors, hiring the first employees, getting their products to market, being open to feedback among others. I really enjoyed these entrepreneurs’ candor and openness about their experiences in starting a business, particularly coming from the perspective “What could I have done better? What did I learn? What will I do differently?”
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Understanding your web traffic is only the first step to winning online. Success on the Web today means understanding not only what works for you, but what works for others as well. One of the worst mistakes that you can do is to think that your online business exists in a vacuum and that you have nothing to do with your competitors. In fact, there’s a lot of insights and winning strategies that your competitors can teach you that you can apply into your own business.



There’s no shame in spying on your competitors; in fact, big businesses even have large departments whose sole tas
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k to track what their competitors are doing. Knowing what others in your industry are up to helps you become more competitive and improve your business.



If you are running an information website for example, you may want to spy on your competitors in order to:



Identify the content that are gaining the most traction for them in social media

Determine the topics they are posting online

Determine the content and keywords driving the most traffic to their site

Determine the referrals or biggest sources of traffic

Determine what emails they are sending out and what level of engagement they are getting
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Whether you agree or not, Google is the lord and master of the Web. With its dominant market share among the search engines, Google can give you massive amounts of traffic — for free. Unless your website has a strong brand presence with loads of direct and referral traffic or you have more than a million fans on Facebook, chances are that you will be relying a whole lot on Google to get traffic for your website.



However, it is important to remember this cardinal rule: Google can give – and take away – any traffic it gives you. As one poster wrote recently on a webmaster’s forum:
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“My websites (5 of them) were hit on Dec. 20. No error notification in Google Webmaster Tools, no any kind of warnings. Everything was just fine over the whole year, and now: PUFF! And the secret reason is known only to Google”
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For a small business, the best chance of success is to find a profitable niche. You can’t be all things to all people given your limited resources. Let’s face it, it may be extremely tough to beat the likes of Wal-mart or Amazon as a small business – at least at the onset. But you can certainly get a little piece of their pie, grab that niche and grow your business from there.



The question of course is: How do you find a profitable niche?



Choose a Niche Based on Your Passion



Choose a Niche Based on Identified Audiences



Choose a Niche Based on
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Products
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These are just a few things to try to find in Online marketing courses. Whether you want to expand your understanding on video, social media or any other type of marketing, taking advantage of the understanding you can get through these types of courses is not just helpful but crucial to your online success.
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It is not just a dip, but a sharp drop-from-a-precipice traffic loss. In one night, 60 or even 90 percent of your Google traffic wiped out. Suddenly, your site is nowhere to be found in Google. When you search for your domain name, you can see in the search results mentions of your business from other sites and your social media profiles — but not your domain! Your website has disappeared in Google.



It’s the nightmare of every website owner — more so for those that rely on the search engines to get traffic to their sites. If Google accounts for only 10% of your traffic, it’s no bi
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g deal. But if Google sends 80% of your traffic and Google stops sending that traffic to your site, then you are in deep trouble. And it’s a nightmare that may drag on for weeks, months, or worse, even years.
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