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A meta tag is a string of HTML code that contains information specific to a Web page. Meta tags are not visible to visitors, unless the visitor views the page source code; however, meta tags can help impact how Web search engines index and display a...
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by Jayson DeMers Few SEO strategies have changed as dramatically or as consistently as link building. Despite some occasional claims to the contrary, link building is still a necessary element if you want to earn any significant rankings in search engines. In fact, Google recently confirmed that inbound links are one of the top two ranking factors in the algorithm. Links have always existed as
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When search engines find your website and list it among their results, the meta description provides the search engine with a brief synopsis of the contents of your page. New visitors can determine based on these words whether or not your website is...
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by Jayson DeMers Like them or not, buzzwords have their place in every industry. In 2016, search marketers will need to know a handful of buzzwords in order to remain relevant. Some of them you may already know, while others will be completely brand new. Time to start studying!The Value of BuzzwordsThere's debate in the business community regarding the usefulness and value of buzzwords. Do the
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Webmasters often use Google Analytics to track the sources of traffic coming to their website. Two of the commonly tracked sources of traffic are "organic," meaning that the visitor performed a search on a search engine and clicked through to your we...
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by Jayson DeMers In the game of SEO, social media networks are becoming more important than ever. And out of all the social platforms, LinkedIn is perhaps the fastest rising star as it relateIn the game of SEO, social media networks are becoming more important than ever. And out of all the social platforms, LinkedIn is perhaps the fastest rising star as it relates to SEO.LinkedIn has more powe
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Setting the correct maximum cost per click allows you to maintain profitability while advertising on the Internet. Online advertisement services such as Google AdWords require each advertiser to set a maximum CPC -- the highest amount they'll pay for...
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by Kevin Johnson When it comes to the world of Web development, it seems that trends and opinions on the most effective options are constantly in flux. Responsive Web design? Parallax? But at the end of the day, only one thing should really matter for small businesses hoping to improve their online business efforts: making conversions.Just like any other aspect of a small business, a website's
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Typically, Google uses prepay and postpay billing models for AdWords, its search engine marketing (SEM) service. However, some Google clients are approved for monthly invoicing, which can be compared to how credit cards work. Typically, Google reserv...
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by Mike Moran One time, many years back, I ran into a famous public speaker. The speaker had one single product that made him rich: a single speech, delivered flawlessly, over and over again for years. It may seem appealing as a way to make a living, but to me it sounded rather boring. I like moving onto new ideas, not repeating the same ones over and over. Yet there is one subject I have
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