It's the gold rush all over again.
Some of these applicants will secure some juicy generic domains e.g. .software and in order to support the $185,000 fee PER TLD do you think they'll make it back selling domains with those TLD's?
affiliate domains tld frenzy software
But this poses a problem and for some an opportunity...
For example, let's say you're a small software company selling financial data tools.
With the following new TLD's: .software, .data, .finance, .financial, .store, .ecom you will probably be in a panic to get domains like:
and on and on...
Grabbing your brand domains should not be such an issue, as there are processes in place to support trademark and brand protection of domain names.
But just imagine the combinations of domains that you'll need to monitor as merchants, affiliates, domainers, and competitors jump into the frenzy for the generic domains, which pretty well anyone with a credit card will be able to register.
If you are wanting to look through the applications more easily, and by keyword, I suggest you check out this search page on the ICANN site.
Is it madness? Well, there are 2 applications for ".lol", 3 applications for ".dog" and one for ".wtf"- go figure :)
The next steps will be a review of the applications, time for public comment, and in early 2013 expect to see the gold rush begin.
So there's no need to panic, but it would be a good time for you to think of the keywords related to your brand and product/service, and keep an eye out for the domains you want to purchase, in case some of the TLD's related to you get approved and they start selling domains.
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