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Mastermind groups are one of the crucial puzzle pieces to the success picture that can catapult you further, faster. Napoleon Hill in his famous book Think And Grow Rich devoted an entire chapter to the importance of the mastermind group and lists it as one of the key steps to success. He credits learning the […]
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mobile

The Mobile Moment by Jeffrey


Statistics from eMarketer reveal that mobile e-commerce would reach the 31 billion USD mark in US alone and would surpass 119 billion USD globally, by 2015. Come to think of it, the new set o

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f data and stats released are only a reiteration of what we already knew: the internet is going to be mobile and there would be no looking back from there.


Mobile devices — smart phones and tablets — are not for professionals only anymore. Seniors, teens, suburban moms — you name it and they have it. With more and more people turning to their mobile devices to look for products and services online, having mobile optimized websites is an absolute must-have for e-commerce companies who want to stay in the game.


So how do you optimize your e-commerce website for mobile?


To put it in a single sentence: you do so by investing in mobile websites and native mobile applications.


Mobile websites and mobile apps make excellent sales channels and if your business doesn't already have at least one of these, it's high time you hire the best professional developer you know and get started.


Using your mobile website


Consumers are increasingly growing impatient. Regardless of how they access your website, they want easy navigation, quick responses, and an un-compromised user experience. Shopify reported a 12 percent hike in its revenue and a 25 percent hike in page-views after switching to responsive and adaptive web designs which had helped reduce the latency from seven seconds to only two.


With e-commerce predicted to have an exponential growth and more and more users turning to their mobile devices for browsing and purchasing, mobile optimized websites are now a MUST for all commerce companies.


Three tips in this regard are:


1. Knowing the difference between optimizing and downsizing


Agreed, your users want faster response and easy navigation. What they also want is rich content and rich user experience. You can't achieve that simply by omitting images, videos and other vital attention-grabbing content


Good mobile optimized websites reduce response time without compromising on quality or content. Take some time to decide upon the content that defines your business and optimize it for mobile delivery.


Keep making small changes to your website and document how they affect page-views and conversions. Run A/B tests.



  • Learn more: 8 Essential Mobile Marketing Considerations


2. Choosing responsive web design


Responsive web designs are as smart as technology gets. They eliminate change the website's layout to best suit the viewing medium used.


When your e-commerce website uses flexible images, fluid layouts, CSS3 media queries and proportion based grids to optimize navigability and readability , the mobile user experience can be excellent.



  • Learn more: Q: What URL Should I Use For My Mobile Website? A: Responsive Design


3. Choosing adaptive web design


Responsive design optimizes your e-commerce website for mobile devices based on the browser. Adaptive web design on the other hand optimizes primarily for your consumer and not the browser being used.


What this means is that your website displays optimally and specifically for the device accessing it. A desktop user views a 1000×1000 pixel image rendered at 125KB and an iPhone user is shown a 250×250 pixel rendered at 25KB image. The aim is to provide a device optimized image as quickly as possible.



  • Learn more: The Difference Between Adaptive Design And Responsive Design


Using mobile apps


If you have a loyal customer base, mobile apps can be extremely potent in providing a rich user experience. These apps are designed to be able to save purchase history and build a customer profile, based on which recommendations on other products and services are made.


While mobile optimized websites will suffice for SMBs, mobile apps are a second must-have for large retailers, after mobile websites.


Post from: Search Engine People SEO BlogHow to Optimize Your E-Commerce Website for Mobiles

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Written by Dave Ken,

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Here is an in-depth study from Google about WHAT people are going to be shopping for this season along with insights about HOW they will be purchasing. Today, people no longer see a line between online and offline shopping, and neither do smart retailers. This year online and offline shopping experiences are more seamless than ever - across pricing, functionality, promotions - making this the first NONline holiday season…
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Guest Post by Mitch O’Connor Building a niche site can be an effective way to build your business and generate profit. A niche site helps to develop your professional profile and may eventually become a popular source of authoritative content. Unfortunately, developing such a site cannot generally be done overnight. Instead, you might think of [...]

The 007 Guide to Creating a Niche Site

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Affiliates have been using video for years on their sites.  They either shoot them and distribute them with tools like OneLoad from TubeMogul or they use other people’s videos who allow embedding to entertain their readers.  The problem with videos was that you never actually had a way to properly measure the reach you got, [...]
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Money is usually tight for start-up Entrepreneurs, but regardless of the investment, there are some things you should outsource. Too many times Entrepreneur’s are so busy working in their business, they aren’t working on their business. When you’re mired down in daily work that a hired staff could do more efficiently than you can alone, […]
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Interestingly enough, Sony has been a great study for how businesses (large and small) can leverage Pinterest to drive traffic and revenue back to a site. Sony has done a great job of not just community evangelization and using Pinterest as a place to engage current and potential customers, but they have also successfully cross […]

The post Pinterest Suggestions from Sony appeared first on CostPerNews.

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Google's Head of Webspam, Matt Cutts, has recorded a number of videos for the Google Webmaster YouTube channel over the years.

Last year was the year of link buildin

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g advice, with many videos discussing the tricky territory of building good quality links to your site.

And this trend seems to have continued into 2014. Mr Cutts has already released three videos focussing on link building.

Let's have a look at three important pieces of advice that he's already shared:

1. "Newer sites, more agile sites, more hungry sites, more sites that have a better user experience, they can grow, and they can eclipse you if you don't continue to adapt and evolve and move with the times." – M. Cutts (27 January 2014)

In late January, an anonymous person from New York asked Matt if there was anything in the Google algorithm to "protect" older domains in business from newer sites with more spam. Hang on, "more spam"? Your site has spam links, anonymous? Anyway, Matt went on to say:

"Leave off the "more spam". We're always trying to prevent the spam from ranking. So let's talk about older domains versus newer domains. It's interesting because usually we see the question phrased another way. People are like, "I have a brand new domain, and I'm having a hard time competing against the old domain." So it's interesting to have this question coming from the old domain and saying, "well, why is the new site passing me?"

The advice that I'd give to you as the owner of a site that's been around for 14 years is to take a fresh look at your site. A lot of the times, if you land on your site and you say – land on a random website from a search result, even if they've been in business for 15 years, 14 years, sometimes they haven't updated their template or their page layout or anything in years and years and years. And it looks like, frankly, sort of a stale, older site, and that's the sort of thing where users might not be as happy about that.

So if you do run an older site a very-well-established site, I wouldn't just coast on your laurels. I wouldn't just say, well, I'm number one for now, and everything is great. Because newer sites, more agile sites, more hungry sites, more sites that have a better user experience, they can grow, and they can eclipse you if you don't continue to adapt and evolve and move with the times. So I wouldn't say, just because you are a domain that's well-established or has been around for a long time, you will automatically keep ranking.

We've seen plenty of newer domains and businesses bypass older domains. So the one thing I would urge "politely" well-established sites or older domains is to not just coast forever. Take a fresh look at your layout. Are you still providing the best user experience? If something is not as fresh as some of the experiences that you get from some of these newer websites, they can have fantastic design, then eventually, people might prefer that user experience and end up migrating and leaving you behind."

Barrie: It wasn't the hardest question in the world to answer – just because your site has been around for a long time does not give it any reason why it should rank high. The same way I've been in my job for many years doesn't guarantee me a pay rise. They work in the same way – you get to number one by being the best. I get a pay rise by being more important than I was last year.

Don't rest on your laurels and that one PR link you got 7 years ago – continue to innovate and build your brand if you want to dominate your niche and rank top of Google for those all-important relevant terms.

2. "I wouldn't count on [article directories] being effective." – M. Cutts (29 January 2014)

Two days after answering a question on newer domains outranking older domains, Matt got back in front of the camera to answer Deepika from India's question regarding links from article directories. Deepika wanted to know if they were "good" or "bad". Seriously, this question has only been answered now by Matt Cutts…

"I think over time, article directories have gotten a little bit of a worse name. To refresh everybody's memory, an article directory, is where you write 300, 400 or 500 words of content, and then you'll include a little bio or some information about you at the bottom of the article, and you might have, say, three links with keyword-rich anchor text at the bottom of the article. Then you'd submit that to a bunch of what are known as article directories, which then anybody can download, or maybe they pay to download them, and they'll use them on your own website. The theory behind that is that if somebody finds it useful and puts it on their web page, then you might get a few links. Now, in practice, what we've seen is this often tends to be a little bit of lower quality stuff. In fact, we've seen more and more instances where you end up with really spammy content, getting sprayed and syndicated all over the entire web. In my particular opinion, article directories and just trying to write one article and just syndicating it wildly, or just uploading it to every site in the world and hoping that everybody else will download it and use it on their website, I wouldn't necessarily count on that being effective. We certainly have some algorithmic things that would mean it's probably a little less likely to be successful now compared to a few years ago, for example. So my personal recommendation would be probably not to upload an article like that."

Barrie: Article directories were once popular in getting easy, low quality links – simply sign up and publish an article. Looking at the majority of the articles on some of these article directories it appeared that there was little or nothing in the way of a quality check. And as Matt says, you could link back from your article to your website.

It's been a few years since article directories have had any value in the spam world. Now-a-days they're good for getting your website kicked out of Google. A number of the Penguin recovery campaigns I have conducted for websites have included low quality links from article directories that I've needed to remove.

Just like Matt finished off his video with, I would steer clear of article directories.

"I wouldn't worry about the grammar in your comments" - M. Cutts (10 February 2014)


Mr. Mortini from Chicago, Illinois asked Matt if bad grammar in comments on his blog affected his "quality ratings" and whether he should edit or disapprove of these comments. Matt's response:

"I wouldn't worry about the grammar in your comments. As long as the grammar on your own page is fine, there are people on the internet, and they write things, and it doesn't always makes sense. You can see nonsense comments on YouTube and other large properties, and that doesn't mean the YouTube video won't be able to rank. Just make sure that your own content is high quality. And you might want to make sure that people aren't leaving spam comments. If you've got a bot, then they might leave bad grammar. But if it's a real person, and they're leaving a comment and the grammar is not slightly perfect, that usually reflects more on them than it does on your site. So I wouldn't stress out about that."

Barrie: This gives me the impression that Google's algorithm takes content in comments with a pinch of salt. If Matt's not concerned about the grammar in the comments then perhaps Google does not factor this text on the page into the algorithm. That's a relief – people can leave bad grammar on my site now with me not having the fear of it bringing down the quality of my content J

Be sure to Subscribe to the Google Webmaster Help YouTube Channel to keep up-to-date with Matt Cutts' videos and advice.


Post from: Search Engine People SEO Blog3 Important Things Matt Cutts Has Already Said About Link Building This Year

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Written by Barrie Smith, Receptional blog




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Guest post by Joe Williams of SEO Training “A man can’t see, he can’t fight” [Terry Silver – The Karate Kid III]   Insightful words from Karate Kid villain ‘Terry Silver’.  A principal so profound it can be applied to just about anything, including online marketing. To compete in your online industry, you need to [...]

Google Analytics, Conversions, Multi- Channel Funnels & Karate Kid III

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Remaining humble and grounded might be just as challenging as obtaining riches and success. In life, most of us seek out wealth and power, but if we can remain humble and wise along the journey, then that is the true reflection of successful life. There are many success stories, but few who have chosen to […]
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