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Welcome to Pay Per Click Journal, a one stop shop for all your pay per click advertising questions. With the explosion of the internet pay per click has allowed businesses of all sizes to quickly thrust themselves in front of their targeted audience and compete in an arena or space they might have not had [...]
It was back at the start of June that a number of SEOs spotted a change in the Google UK search results where by US sites seemed to be ranking unusually high for queries in Google UK. Geo filters have always been fairly strong in Google UK for generic phrases for obvious reasons and many, [...]
On June 8th-9th MarketingProfs is holding a 2 day business conference for business owners and decision makers to come and sharpen their online marketing skills. If you are an individual who either helps run an online business or is even looking to start one the MarketingProfs Business-to-Business Forum 2009 is an excellent value for any [...]
Online marketing comes in many different life forms. With competition so fierce it is truly important to be able to utilize every platform and tool available to you online. Online consumers now more than ever really need to build their trust before they whip out their credit card and make a purchase. With the economy [...]
Time to embark on our whitehat virtual real estate (VRE) adventure. The goal is to create a profitable network of AdSense sites with additional monetization via affiliate links where appropriate.
Let me state at the outset, however, that I make no guarantees as to how well such a “VRE empire” will do, there are simply too [...]
If you’ve been following along, you know it’s time for us to build the first site in our VRE empire. You need to have chosen a topic that interests you and has some (but not necessarily much) commercial viability.
The topic I’ve chosen for my first site is adult braces. Like many people, I had braces [...]
Many people always ask themselves if they should launch a pay per click advertising campaign even though they are already in the organic search results. There are a few things you need to take a look at. First, do you have the budget? If you are extremely tight on budget it might not be the [...]
At this point we’ve created the skeleton for the first site in our whitehat virtual real estate empire. Now comes the hard part — adding some real content!
Simple Stuff First
When I deploy a new site, I like to flesh out the simple stuff first, including:

the home page;
the about/contact page;
the privacy policy; and
common page elements.

I do [...]
Time to get started with building our VRE empire! That means creating the first site.
What’s Your Passion?
You’re probably expecting a long thesis on keyword research and finding the best niche for your empire. But that’s not at all what we’re going to do.
The first site in your AdSense network should be about a topic that’s [...]
As we get started with building our virtual estate empire, we have to ask ourselves this question: Do we build a network or small sites or one or two really large sites?
The answer is that it’s better to create a network of sites. There are several reasons for this, but the most important reason is [...]
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