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While Bing may only make up a small percentage of your overall search traffic, it can provide you with some useful tools and data that many people overlook. Bing Webmaster Tools: If you haven’t got around to setting up a Bing Webmaster Tools account, then don’t delay it any further. You may be under the […]

The post 13 Reasons why you should be using Bing Webmaster Tools appeared first on White Noise.

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Facebook has spruced up its Newsfeed redesign and started rolling it out, a year after it announced the makeover. Facebook announced its News Feed redesign exactly 12 months ago today, and is rolling out the updated look to a fraction of its users.
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It's hard to deny that some folks working at Google are geniuses. It's also hard to deny the disconnect in their messaging.


As Google locked down their "open" ecosystem (compatibility as a club, abandonware, deleting privacy settings, extensions required to be installed from store, extensions required to be single-purpose, forced Google+ integration, knowledge graph scrape-n-displace, “We could either sue him or hire him," etc.), I thought an interview of one of their open source evangelists would be entertaining.


Chris DiBona delivered:


Can you imagine

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if you didn't have the malware protection and the process isolation of Chrome, that Chrome brought to other browsers? Can you imagine surfing the web the way it is right now? It's pretty grim. There's a lot of malware. You end up basically funnelling people into fewer and fewer sites, and therefore fewer and fewer viewpoints and all the rest.


There are many hacked websites, but sometimes large sites serve malware through their ads. Ad networks are one of the best ways to distribute malware. The super networks core to the web ecosystem are home to much of the malware - even GoogleBot was tricked into doing MySQL injection attacks. But even if we ignored that bit, it doesn't take much insight to realize that Google is achieving that same kill diversity "goal" through other means...


This Mozcast chart always looks the same. As the web grows, Google allows less and less of it to appear in search. http://t.co/PRX4NGHZfH— Dan Thies (@danthies) September 4, 2013


...as they roll out many algorithmic filters, manual penalties, selectively enforce these issues on smaller players (while giving more exploitative entities a free pass), insert their own vertical search services, dial up their weighting on domain authority, and require smaller players to proactively police the rest of the web while Google thinks the n-word 85 times is totally reasonable on their own tier-1 properties.


We have another post coming on the craziness of disavows and link removals, but it has no doubt gone beyond absurd at this point.


Failed reconsideration requests are now coming with this email that tells site owners they must remove more links: pic.twitter.com/tiyXtPvY32— Marie Haynes (@Marie_Haynes) January 2, 2014


With WMT admission that linkspam MUST be removed we are past tipping point; it's now a risk to not engage in neg SEO against all comp. #sad— Cygnus SEO (@CygnusSEO) January 2, 2014


Why is diversity so important?


Dissent evolves markets. The status quo doesn't get changed by agreeing & aligning with existing power structures. Anyone who cares to debate this need only look at Google's ongoing endless string of lawsuits. Most of those lawsuits are associated with Google (rightly or wrongly) taking power from what they view as legacy entities.


Even on a more personal level, one's investment returns are likely to be better when things are out of favor:


"Investors should remember that excitement and expenses are their enemies. And if they insist on trying to time their participation in equities, they should try to be fearful when others are greedy and greedy only when others are fearful." - Warren Buffett


In many markets returns and popularity are inversely proportional


Investing in Internet stocks in 1999 was popular, but for those who stayed too long at the party it was a train wreck. Domain name speculators who bought into the carnage a couple years later did well.


Society is so complex & inter-connected that its very easy to think things run far more smoothly than they do & thus buy into to many fibs that are obviously self-evident until the moment they are not.


Popularity is backward looking, enabling the sheep to be sheared.


Unfortunately depth & diversity are being sacrificed to promote pablum from well known entities in formats that are easy to disintermediate & monetize.


Think about it: an actual scientist who produces actual knowledge should be more like a journalist who recycles fake insights! This is beyond popularisation. This is taking something with value and substance and coring it out so that it can be swallowed without chewing. This is not the solution to our most frightening problems – rather this is one of our most frightening problems.

- Benjamin Bratton


Innovative knowledge creation and thought reading tattoos — the singularity is near.


Categories: internet
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Twitter is clamping down on graphic sexual activities and provocative nudity that people post on quick clip video app Vine, making it clear that explicit sexual content is unwanted.
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Facebook is jumping into the gun rights debate by creating new clear policies regarding the gun sales on their social media platform. The aim is reportedly to stop what people say are rampant illegal gun sales.
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6

This week’s free shirt Friday comes to us from the Media Buyer Association. The Media Buyer Association is dedicated to helping marketers, speakers, and small business use the power of media buying to generate stable and profitable traffic to your websites that will convert into leads and sales. The Media Buyer Association is your one stop portal for […]

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In this blog post I’m going to highlight the reasons why Broad Match Modifier (BMM) should be given some attention! It may not be appropriate for your campaign, or particular areas within your campaign, but you should be aware of its distinction from Broad Match, the benefits it can encompass, and some useful tips for […]

The post Broad Match Modifier – One Of The Four Match Types In The Mix! appeared first on White Noise.

61

Yahoo! is currently rolling out secured search, which prevents sending referrers to unsecured sites. The roll out is ongoing, but currently they do pass data to secured sites. Unlike Google's secured search roll out:


  • rather than showing a referrer without keyword data the traffic will show up as direct site visitors
  • there is no default automated workaround for advertisers

Even though the data is being blocked for both ads & organics right now, advertisers can quickly use Bing Ads Editor to add tracking strings to their URLs passing the relevan

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http://www.site.com/folder/page.html?utm_source=bing&utm_medium=cpc&utm_campaign=mycampaign{IfContent:content}&utm_term={Keyword}&utm_content={QueryString}&match={MatchType}



A couple quick questions:


  • Will Yahoo! add a Google-like data flow exemption for advertisers beyond URL tracking parameters?
  • Will Yahoo! make guarantees to secured sites that organic data will flow to justify the cost & significant risks associated with site migrations?
  • How accessible will Yahoo! data remain within Bing?
  • If/when Bing makes secured search a default, how will their solution differ from those of Google & Yahoo!?

Update: It looks like Yahoo! is now passing about 36% of their search traffic through an internal redirect which strips keyword referral data. The r.search.yahoo.com redirect is still used & does not pass keyword information to the publisher website, even if the site which is being linked to is secured.

Categories: yahoo
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If you follow or like a Page on Facebook, and another Page tags that page on Facebook within their own post, there's a higher likelihood that you'll see that post in your feed, even though you haven't liked or followed that brand or business.
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Google has partnered with FOX to offer "American Idol" fans the chance to vote for their favorite season 13 contestants directly from its search results via phone, tablet, or desktop - just in time for the final competitions, which kick off tonight.
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