Affiliated Business Logo Affiliated Business News
48

by Mike Fleming



Google's Universal Analytics (UA) is a more flexible alternative
to a standard Google Analytics account; making it easier to customize
account settings and providing a new opportunity to collect data that a
standard account doesn't automatically collect (like data from any

Read More

digital device).


Do it now, or have them make you do it later


Google just launched a two-step process for upgrading your existing properties from Classic Analytics to Universal Analytics (called the "Upgrade Center").
It's starting to roll out in the Admin section of all accounts. Once
you see it there, you can go ahead and complete the upgrade. Apparently,
any properties that don't initiate the transfer will be auto-transferred eventually,
but there are no details as to when this will happen (sometime in the
"coming months"). Therefore, you might as well go ahead and do it now,
as long as you don't use the dc.js JavaScript and related features
(Remarketing, Google Display Network Impression Reporting, DoubleClick
Campaign Manager Integration, and the Google Analytics Demographics and
Interest Reports). If you need to use these, wait until dc.js is
supported.


Upgrade with computer mouse.jpg

Set up and configure


After you upgrade your properties, you'll need to implement the new code on your website (here for cross-domain tracking situations).
Once the code is implemented on your site, you'll want to configure the
available setting options below that help make Universal Analytics
unique. They are located in the Tracking Info option of the Property column of your Admin settings.

  • Session and campaign timeout handling.
    The user behavior on a website depends on the site and business. A bank
    may automatically sign out users after being inactive for a short
    amount of time, while a content site might have users that spend a long
    time engaging with articles. Or a retail store may run a weekend sale
    campaign, while a B2B might be pushing their new whitepaper for a few
    months. In this setting, you can specify the timing of sessions and campaigns to match your visitor behavior.
  • Customize organic search sources.
    If you get a search visit from a search engine that isn't recognized in
    Google Analytics by default, it is recorded as a referral visit. If you
    get a visit from an image search from images.google.com, but google.com
    is listed first on your list, that visit is attributed to google.com
    (because it's the same domain with the same query parameter). UA gives
    you the ability to avoid these inaccuracies by allowing you to add,
    edit, reorder or remove from the list of recognized search engines in
    your property.
  • Exclude domains from referral reports.
    A common application for this is if the interaction path on your site
    takes visitors to another domain and back to your domain (like a
    third-party shopping cart). If you exclude this domain, the return of
    the visitor won't count as a new session. Note that you have to exclude
    domains even if you have cross-domain tracking set up.
  • Assign specific organic search keywords to direct traffic.
    For example, you can tell the UA property to count all brand keyword
    visits from organic search as direct traffic. You may want to do this to
    better organize traffic by user intent. Users that type in your brand
    name or URL into a search box are typically just trying to navigate to
    your site.


Get creative in constructing a complete picture


As I've already mentioned, you have the ability to collect data from any digital device. Part of Google's mission is to help business owners be able to better tie online and offline behavior together into a complete picture of customer behavior. UA allows you to do this with some tricky development work using what they call the "Measurement Protocol."
You can track things like gift and loyalty card usage, or where and how
people end up using online coupons they print off, or what locations
people come from to attend your event. The possibilities can be
customized to your business environment. You can then analyze how this
lines up with your strategy and implementation. This is HUGE for analyzing and attributing marketing investment to customer acquisition, behavior and outcomes.

But
be aware that the terms of service prohibit sending personally
identifiable information like names, email addresses, unique device
identifiers, etc. to Google Analytics. If you do so, your account and
data can be confiscated by Google.

If your business has a mobile
app, you can now track usage of that app to gain insights for
improvement. You'll be able to see metrics and dimensions like device,
network, location, language, path, screens per visit, number of
installations and number of purchases. You simply choose "App" instead
of "Web Site" when setting up your new property.


Gain better insights about your users


UA brings a new movement in tracking technology that helps analysts examine data by users instead of visits. [tweet this]
No longer being used are first-party cookies, which are unreliable,
often get deleted and expire after two years anyway. No longer will the
same person who uses two different devices in two different sessions be
counted as 2 unique visitors. Now business owners will be able to see a
user's behavior over all their visits no matter how far apart they are
or how many devices they occurred on. It's the next step in providing a
clearer picture of what is happening with your business and customers to
help you gain better insights from your data and improve your business.

Have you implemented Universal Analytics? What do you think?



Be sure and visit our small business news site.



51
Wanted to send along another warning to affiliates to be careful who you partner with AND be careful how you promote affiliate products. There was a big rash of crackdowns and busts a couple years ago on Acai affiliates, many of whom were using those fake news sites to promote their wares. Evidently all those busts didn't quash all the bad players and Clickbooth one of the biggest affiliate networks, appears to have gotten caught now in the FTC's cross hairs.
8

I am often asked by clients, ‘What’s the big deal with Video advertising?’ Well, given that by the end 2013 22% of the global population already owned a smartphone and 6% had a tablet device (Businessinsider.com), I’d say it’s pretty crucial. Mobile video has grown rapidly in the past few years, but 2014 will be […]

The post TrueView, or not TrueView: That is the question. appeared first on White Noise.

10
I have a link to special offer to grab a full year of Blogging Underground for half the regular price! A Blogging Underground membership includes the Blog Post Utility with access to post in over 200 blogs! This powerful blog network gives you the kind of links that are working like magic to get top […]
5
I have two tricks I use with my browsers that are incredibly simple, but SO effective in terms of increasing your efficiency and productivity while working online. You're going to love these!
8
Google’s Authorship feature may be having some nasty effects. In a nutshell, Google Authorship is about linking a specific piece of content with a specific person or web site via a Google Plus profile. But what happens if someone republishes content from a site on their own without attribution and adds their own authorship tags; […]
81

Making money your blog is definitely one of the most exciting times for the growth of your site. Setting up your blog for the first...

The post How to Make Money Blogging appeared first on Affiliate Marketing Tips from Super Affiliate Zac Johnson.

93
Over the last few days in Facebook groups I participate in, I’ve seen a number of people ask for advice on coming up with titles for new eBooks, courses and books. Below is a combination of a few pieces of advice I gave in response to the topic: Coming up with titles for our eBooks [...]

Originally at: Blog Tips at ProBlogger
Build a Better Blog in 31 Days


The 3 Ingredients in Our Best Selling eBook Titles

8
Guest post by David Merry a Director at online live casino CastleCasino.com and manages the affiliate program marketing. You can find out more about promoting CastleCasino.com at www.castleaffiliates.com. Reliable tracking software holds the affiliate industry together, without it we wouldn’t be able to put any faith in the programs which we promote and rely on. [...]

Tracking affiliate clicks as goals with Google Analytics

17
You want to get ahead, but you’re barely making ends meet. The rules aren’t working for you? You want to build financial security and wealth and stop living day-by-day. Robert Kiyosaki, one of America’s most noteworthy investors and businessmen, learned about business from two people: his father, who was a very well-educated, highly placed government […]
Join Our Newsletter:


What is Affiliated Business?

Affiliated Business is a social network of bloggers, webmasters, and Internet entrepreneurs. It allows you to publish and share your news and to discover the best resources, tips, and ideas concerning affiliate marketing, blogging, homebusiness and making money online. You can submit your stories, vote for interesting news, take part in discussions, and network with other site users.

Latest Comments
Affiliated Business RSS Subscribers