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Yahoo introduced a new version of its Yahoo Music artist homepages today, which now include links to YouTube videos, Pandora radio stations,, and photos from Flickr. Yahoo also plans to open up its API so that others can build applications for Yahoo Music, and, at a later point, artists will be able to create their own customized pages on Yahoo Music as well. Thanks to its drag-and-drop interface, users can e
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asily customize the new artist homepages to their own liking.

Yahoo killed its own music subscription service last year, and besides giving users more options to explore new music on its site, the company is clearly also thinking about cutting costs by promoting other services without having to worry about licensing costs itself. Indeed, as Eliot Van Buskirk points out, this brings Yahoo back to its core mission of organizing the Web's content.

Flickr and YouTube

One nice feature about the Flickr integration is that, by default, it is set to search for Creative Commons licensed pictures. As we reported last month, Flickr is the largest repository of CC-licensed photos, and it is nice to see that Yahoo is making good use of this in its own products. The YouTube player is buried at the bottom of the page, while videos from Yahoo Music are at the top of the page, though users can easily rearrange the layout of the site.

Nice Redesign, But Will Users Care?

Overall, this is a nice redesign and it should serve Yahoo Music's current users well. Other music companies, including eMusic, also introduced similar updates lately, though the question will be if enough consumers are still interested in a site like Yahoo Music. After all, YouTube has become the default site for looking at music videos already (except for in countries where Google is fighting with the representatives of local copyright holders), and if users want to go to, why would they feel the need to stop by at Yahoo Music first?

The 2.0 web is heralding massive challenges for today's Enterprise customer. But, who is that customer? Is it the Enterprise buyer with IT budget? Is it the line of business executive who says, "Screw IT; let's do this" and rolls his own social computing platform by hiring a half dozen open source developers? Is it the departmental user who pays for a wiki with her credit card, recruits her team members and evangelizes on working a different way? The answer is: yes, it's all of those, and no (unfortunately) it's none of those.
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The sad reality for all of us social web lovers is there is a lot of experimentation in the Enterprise, but the "market" is still not even on the beach, let alone ready to dip its toes in the chilly water.

I read with some surprise Steve Gillmor's grand poetic soliloquy this morning on the revolutionary effect the new Friendfeed design would have on enterprise computing. I wasn't alone. Jevon MacDonald reacted with this tweet , "How's this for drinking the Kool-aid?" And Lee Bryant, founder of leading Enterprise 2.0 consultancy Headshift soon replied with, "@jevon wow - that sounded more like acid than kool-aid."

Now it's easy to be snarky on Twitter, but those of us who've been carrying an e2.0 bag in large G2000 corporate environments look a lot more like Willy Loman than Paul McCartney inside the Enterprise. It's been a tough journey trying to evangelize the troops. That being said, Gillmor's piece this morning reminded me of an incident I witnessed first hand in 1988. I was sitting at a dinner table with Steve Joy, Mitch Kapor, Dan Bricklin and a host of other pre-Web luminaries the night before Steve Jobs was about to announce the "NeXT" computer. Joy snarled, "Oh, Steve's new computer will teach the blind to see, the lame to walk..." Well, Steve Joy was correct about the hype over NeXT computer, but he was wrong about how Apple would get the elegance, simplicity and design of personal computing right. So, Gillmor may be wrong to gush over the import of Friendfeed's redesign, but he is probably right about how innovations on the social web will eventually change computing in the enterprise.

Yet, the future is not now. Now is now. Gil Yehuda, an Enterprise 2.0 management consultant and former analyst, who has been conversing (in oxygen, not digits) with large global enterprises characterizes the understanding of new web 2.0 tools as "obscure." He says, "Enterprises have bigger issues today. The reality is the majority of enterprises are running on ten-year old technology and 20-year old management practices." Yehuda describes the disconnect between the inside-baseball hype on 2.0 and the reality as the "long neck phenomenon" where a head of innovators is separated from a body of practitioners. Gil's experience jibes with my own. My friend and former colleague, Keri Pearlson, has described incidences where she would introduce Twitter to Enterprise clients and they'd ask how to spell it; once they typed it in properly, they'd discover the firewall blocked access to it. Twitter discussion over.

And then there's the economy. Pete Fields, Sr. VP at Wachovia, who led Wachovia to social computing last year, points out that in the current economic climate, risk aversion stands to slow even further non-traditional experimentation. "While next-gen type technologies don't carry the same kind of risks as credit default swaps or margin risks, the sense of reining back in on the risk front is pervasive. It affects our tolerance for risk across a lot of dimensions."

The good news is that there has never before been so much interest in social computing in the Enterprise. Not the least of which is coming from the enterprise vendors. We will see major announcements coming from the enterprise behemoths Microsoft, IBM, SAP, and Oracle this year. But as I've said before, it's like turning around a battleship among speedboats.

Twitter delivered a valuable new feature late last month.

And my friends delivered twin girls on Friday evening.

Some people would say that puts it all in perspective. Me, I figure it just makes it easier to find responses to your live-tweeting of the birth.

(And congratulations to the proud parents of Alpha and Beta. I wanted them named Lorem and Ipsum, but apparently I don't get a vote.)
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Yahoo unveiled major changes to its image search service this morning and the user experience is now better than Google Image Search. Google may have all kinds of special collections (like the new Life Magazine archives) but Yahoo's image search is just more pleasing to use.

The new Yahoo! interface includes more recommended search queries for related images than Google, a next-image picking slideshow on each image's page, and an easy direct link to the
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image itself. Unfortunately, there is not a filter by copyright conditions, which is a major shortcoming.

Google's interface does not make it as easy to scan through multiple images as quickly, but both could use meaningful support for limiting searches to Creative Commons or public domain images. The new Yahoo! Image Search option of limiting to within or outside of Flickr isn't really useful at all.

None the less, we're impressed with this small change from the search giant and we expect that for casual image searching, Yahoo may now be the engine of choice for more people.

Google released a research paper yesterday that takes an in-depth look at Google Trends and Google Insights for Search and compares its trend results against more mainstream industry reports based on actual sales data in several different categories like auto sales and home sales. Several statistical models are explain
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ed and compared, and relative accuracy is determined for each model.

As interesting as that sounds, the crucial difference is that, for Google, the statistics have already been generated -- sometimes for weeks before actual retail numbers come out. Google's trends are much closer to the present day economic situation, meaning that analysis can be made earlier, and market turning points can be identified sooner.

All this forecasting power isn't available just to Google, either. On both the Google Insights for Search page and the Google Trends page, any query result can be downloaded as a CSV (comma separated value) format file, suitable for import into any spreadsheet or database application. If you are in the trend business, this is great news as you can immediately start using Google result datasets against other, more traditional reports.

An important point that is made at the beginning of the report is that Google Trends pulls from all Google properties using localized, anonymous search usage data. As Google Blogoscoped points out,

Whenever you search in Google, send a Gmail email, call Google's 411 service, enter something in Chrome's URL bar and so on, you're adding to the data which Google can mine for other purposes than the ones you might have been immediately thinking of.

Thinking about this can initially be a bit terrifying on a personal level, but keep in mind that all that information is boiled down into aggregate trend data, and according to Google's privacy policy, which prevents examination of individual contributions to the data except in cases of a lawsuit, and even then specifics are only kept for a short period of time.

The fact that Google is sitting on an information treasure trove is one thing. Knowing how to take advantage of that fact is another. Google goes a step further and offers their aggregate statistics for others to use, too. For example, they have a special page that just tracks flu trends across the US to help people make informed decisions on if they should get a flu shot, based on what region of the country they live in.


This morning at the Web 2.0 Expo in San Francisco, Jyri Engeström, co-founder of Jaiku and now Google employee, spoke about building sites around social objects. What this means is that the social sites we visit today are not just friend networks - they're also built around objects that connect people with shared interests. These social objects could be anything from a photo on flickr to a video on YouTube or a track on This concept may not be new info
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rmation to some of you - Jyri has been talking "social objects" for years now. What is interesting, though, is how well this information has held up over time.

During his presentation, Jyri talked about his five key principles for building sites around social objects. They are:

Define Your Object: This is the easy part, but perhaps most important. The social object will be the center of your network. On eBay, it's whatever item you're selling or buying. On Amazon, it's a product. On Flickr, it's a photo and so on. 

Define Your Verbs: This means what do you want people to do with your social object. Do you want them to comment? Rate it? Share it? Watch it? Etc. Make sure whatever action they should take it clear and highly visible on the site.

Make the Objects Shareable: This is almost a no-brainer, but you would be surprised how many sites have not made it easy (or even possible!) to share the object which their site is centered around.

Turn Invitations into Gifts: Want your friends to join you on the network? Don't just spam them with an invite, send them something of value. Jyri mentioned how a purchase of a Skype headset years ago also included a set for a friend. Also, PayPal had originally offered a small amount of money posted to the account of your friends who signed up for the service.

Charge the Publishers, Not the Spectators: On any network, there are those who are creating and those who are passively consuming the content. You shouldn't charge the latter, only the former. The people who are actively using the service and are getting value from it in some way are the ones who would be willing to pay for additional features or, in some cases, just to use the service itself.

An interesting parallel to #5 is the online news industry. Today, many publishers are tossing around ideas about charging for their online content. This actually goes against his final key principal, which may be why some of those ventures won't be as successful as the publishers hope.

Although Jyri Engestrom has not published the slideshow that he used during the presentation, the one embedded below has many of the exact same slides, including the five principles. However, you may be surprised to learn that this one was uploaded to Slideshare two years ago. Even though, it seems the subject matter is still as relevant today as it did back then.

Do you agree that these principles have held up over time? Or does this list need to be modified or changed in some way?

The topic of the night here in the US is a rumored deal in the works between Google and Twitter. Michael Arrington reported tonight that acquisition talks are in late stages, then revised his report with another source close to at least one company saying that the talks were in early stages.

Whatever stage these talks are at - there are some big issues raised by the possibility of such a deal happening. We'll be posting a ReadWriteWeb staff round table discussion on the topic i
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n 7 or 8 hours, but we thought we'd ask our European readers just starting a new day for your thoughts in the meantime. We'd love to wake up to some fresh thinking on the topic.

RSS readers can click here to participate and see the results of the poll on this page. Some perspectives we've begun to consider so far:

"Since adding the Twitter On Google Greasemonkey script, I click on Twitter links far more often than Google links. People are searching for what happened on American Idol last night, for what Obama just said, for that crazy video people are talking about. Those are all real-time searches that Twitter is well suited to serve. Calling Twitter a Google killer is not accurate but it is a new kind of search. But Google owns so much already! Couldn't they just let me have this one thing that they didn't own?"
-Sarah Perez, ReadWriteWeb

Google Buying Twitter: Good or Bad? ( online surveys)"It makes no sense to me. They have the smartest engineers in the world and could reproduce Twitter no problem. They could have integrated Jaiku into Android, Gmail and general presence info if they gave a crap about real time search."
-Lidija Davis, ReadWriteWeb

"It's a pure platform play. Google understands platforms and Twitter is a powerful platform. The network effects are already there and they'd be buying while there's momentum."
-John Musser, founder of API and Mashup directory and blog ProgrammableWeb

"I bet that Google won't buy Twitter but instead will find a way to make an Adsense deal with them...Google doesn't need Twitter for real-time search. They can set up a crawler for the RSS feed today for next to nothing."
-Steve Rubel, Edelman Digital

My perspective (Marshall Kirkpatrick) is that this would be at least as big a tragedy as when Yahoo! bought and suffocated Delicious; I don't know why Evan Williams would be willing to sell to Google.

What do you think? Could this be good? Will it be bad? How do you feel about it and what do you think it might mean?

You can find ReadWriteWeb on Twitter, as well as the entire RWW Team: Marshall Kirkpatrick, Bernard Lunn, Alex Iskold, Sarah Perez, Frederic Lardinois, Rick Turoczy, Sean Ammirati, Lidija Davis and Phil Glockner.

OneRiot, a relatively new real-time search engine, launched a new Twitter search engine this morning that takes a very different approach to Twitter search from similar ventures we have seen lately. Instead of surfacing specific tweets, OneRiot focuses on shared links instead of just doing a keyword search on Twitter. While Twitter's own search, for example, will show you
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the conversation around the leaked copy of Wolverine, OneRiot will actually find the latest shared links about this topic on Twitter.

On the search results page, OneRiot emphasizes links, though you can also click on a small link at the bottom of each result to see the tweets that included this link. From there, you can also reply to a tweet. If OneRiot finds new tweets that fit your search, it will automatically prompt you to reload the page.

To get data about current trends on Twitter, OneRiot uses both Twitter's own API, as well as data it gathers from users who have installed OneRiot's own toolbar in their browsers.

Looking for Feedback

As OneRiot's GM Tobias Peggs told us yesterday, the company decided to test its new Twitter search feature on a separate page for now (, in order to get feedback from customers.

We, for one, would like to see the ability to organize results by how many users have linked to a certain page, for example. It would also be nice if OneRiot gave us the option to search for conversations around a specific link by copying and pasting a URL into OneRiot's search box.

Overall, we like OneRiot's approach to searching Twitter. In some ways, it is similar to MicroPlaza's search functionality, though OneRiot's results focus more on the real-time experience.

Some of us know what hitting the front page of Digg can do: send 20,000 - 200,000+ clicks through to a site. Some of us have even felt the curse (or blessing depending on how you look at it) of the Digg Effect. digg_url = '';digg_bgcolor = '#ffffff';digg_skin = 'normal';But how much do you know about integrating social media, specifically Digg, into your site, and what the benefits of doing so can bring to publishers?
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Bob Buch, VP of business development for Digg spoke at the Web 2.0 Expo in San Francisco today and explained that if you want successful social media integration, you need to think chocolate chip cookies. "Much like social media, choc chip cookies are made up of five key ingredients," he explained, "and if you want to succeed, you need to know what those ingredients are."

5 Ingredients for Social Media Success

Sharing: If you love something, set it freeIntegration: Don't try to do everything yourselfPeople: People who know: ROFLCopter, LMAO, PWND, NoobPlatform: One to one is now one to manyAuthenticity: Stay true to your core competency

Although Digg has 4.1 million registered users, there are in excess of 35 million people looking at and consuming what registered users are doing. "If you're lucky enough to have Digg users looking at your content, you'll hit front page," Buch said; a tip that should not be dismissed too quickly.

Give Visitors a Customized Experience

In a recent experiment with Conde Nast's Wired, Digg tracked changes on Wired's site to see what, if any effect they would make. Originally Buch explained, the site had a 'share this' button but upon close inspection of traffic logs, discovered the majority of traffic came from Digg, Yahoo! Buzz and StumbleUpon. So they pulled those buttons out of the 'share' widget and displayed them prominently. In doing this, they effectively told their audience - at a glance - "these are the sites we want you to focus on."

Result? An increase from 500,000 clicks from Digg, to over a million.

Another option is to go the College Humor site route and "hit your users with a sledgehammer approach," Buch explained. Particularly noteworthy, is that the site doesn't use the sledgehammer approach with everyone. "They sniff what domain you're coming from, and if you're coming from Digg, they'll hit you with the Digg button - the sledgehammer," Buch explained.

"I haven't seen many publishers do this, but it could be a good way forward; knowing where those users are coming form and giving them a customized experience."

Hire Smart People

The Telegraph, a UK based news site employs social media experts. "In the middle of the newsroom, the Telegraph has two flatscreens. One shows Twitter, the other Digg," said Buch. "These people are focused on Digg. They implemented Smart Digg and have seen page views increase from 500,000 per month to 5.5 million per month."

Automatic Syndication

Buch points to the recent changes at Facebook and talks about Facebook Connect as a great example of integration possibility.

The beauty of Facebook Connect is that it gives you a one stop login when it is implemented on a site. "There is no e-mail; there is no verification process," explained Buch. The advantage of this is that Facebook has recently integrated Facebook Connect into its news feed. "So if you have a share capability on your site - even commenting, that can automatically be placed on a wall; automatic syndication," said Buch.


Registration up 30 - 100%Engagement up 15-80% comments - other ugcTraffic - stories published to newsfeed average 40 friends and 0.8 - 2 clicks

Note: Digg has not yet implemented Facebook Connect, but has Facebook Import (Facebook syndication on Digg) which allows you to automatically update your Facebook wall when you digg a story.

Make the Most Out of Widgets

Time, which wanted to show top stories on Digg had a proviso; it wanted to only show content that originated on Time. It was made possible using the Digg widget and according to Buch, extremely effective. "What we've found is that this tends to be more popular than even home spun 'most popular' widgets." While he explained that it's difficult to know why the Digg widget works better, he speculates it may be the sizing of the font used.

Make it Raw

Buch recommends using the various platforms for corporate communications. "We have a Digg blog, to which we post about once a month," he explained, "and Twitter is a great way to stay in touch with your users between blog posts." Follow @digg to get the latest news from Digg.

"Facebook has given publishers new opportunities," Buch explained. Pages, now public profiles are similar to the Twitter model in that they allow a one way friendship. When talking to Facebook, Buch learned that the most successful publishers were doing more than posting stories, they were using is as a way to share a little more 'intimately.' "Let your reporters upload photos from the field," Buch said. Although they may not make the actual publication, "it's a little more raw."

Find Your Sweet Spot

The real key to success according to Buch is to find out what your core competency is and being true to that. "The Internet is the ultimate bullshit meter. You can not pull anything over anyone on the Internet. They will call you out and make you feel like an idiot. Figure out what your chocolate chips are."

"Digg played with that," said Buch. "We posted RSS feeds for every single category and when we looked at traffic, one feed as much as 100 times exceeded traffic than other feeds. People were engaging; that was the digg2000 feed." "That was where we found our 'sweet spot.'"

Rapleaf's Auren Hoffman says that hiring is harder in a downturn because the noise goes up but the quality stays the same. That's a pretty strong statement to make, but if it's true then it's all the more remarkable to see which companies are making hires now.

Our site ReadWriteHire covers new hires in tech and new media. Today we're publishing our aggregate numbers for the first 3 months of 2009. Who's hiring? Software an
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d IT companies, social media and social networking companies and marketing and advertising firms.

Leading Sectors

We've reported on a total of 420 hires since the first of January. The top 10 sector categories have been:
Software/IT (24%)Social Media/Social Networking (15%)Marketing/Advertising (11%)Publishing/New Media (7%)Hardware (6%)Mobile (4%)Gaming/Entertainment (3%)Search (3%)Government (2%)Security (2%)
These numbers are quite similar to the trends we identified in the final months of 2008. The "other" category includes sectors like research and testing, VOIP and tech consulting companies.

News of those positions getting filled came from press releases and personal tips, but also from mentions of new jobs on Twitter and blog posts. We scour the web daily for cool news about people getting cool new jobs.

There are far more hires going on in total than we can currently report on, but we're working on expanding our capacity and we believe that this is a valuable data point as a semi-representative snapshot at least. We hope that the particular hires reported on ReadWriteHire will also be of interest to companies in each of these sectors. Knowing who your competitors have hired is valuable information.

If you've made a new hire or gotten a new job recently, drop us a line to let us know! You can reach us by email at [email protected]

Congratulations to everyone who secured these increasingly difficult positions to land. Join us over at ReadWriteHire for more stories of exciting new hires every day of the week.

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