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Add Media If you use software such as Google Analytics to keep track of traffic on your website, you have a good idea of how many site visitors you receive each day, and how long they stay on your website. Chances are, you also have a good idea of the percentage of visitors that actually […]

The post Web Design Strategies for Turning Visitors into Paying Customers appeared first on Blogtrepreneur - For Busy Entrepreneurs.


Apple Inc recently asked the U.S. Supreme Court to overturn an appellate court decision that found that the company conspired with five publishers to raise ebook prices.

Apple pleaded with the high court on Wednesday to review the previous June …

The post Apple Begging Supreme Court to Overturn $450 Million Decision appeared first on 5 Star Affiliate Blog.


Online content writing may give you the freedom to pick your own hours and work from home, but make no mistake, it is a debilitating process, both mentally and physically. Most writers pen four or five articles in a single day – some manage even more. Heavy writing days are exhaustive, not because of the […]

The post Productivity Hacks for Writers appeared first on Blogtrepreneur - For Busy Entrepreneurs.


Social media platform Snapchat has an interesting conundrum on its hands. The app gained popularity for offering ephemeral image-based messaging — messages, or “Snaps,” can only stay on user’s mobile devices for up to ten seconds. Technical restrictions prevent recipients …

The post Heavy Hitter Snapchat Stars Making Huge Deals Directly With Advertisers appeared first on

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Image source Studies show that at least 50% of all businesses go “belly up” within five years of their start-ups. Small retailers in strip malls open and close on a regular and consistent basis; that specialty burger joint lasted only a little more than a year; e-commerce websites come and go on a regular basis. […]

The post Write Down these 10 “Musts” Before You Open Your Business Door appeared first on

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>Blogtrepreneur - For Busy Entrepreneurs.

Before we get into the nitty gritty of how to maximize your ROI with your SEO Company, you must first recognize that if you have a website, you should be doing SEO! In order to ensure that you are maximizing your ROI with your SEO Company, there are a few things that you should be open to communicating with your SEO Company in order get the best results from your investment.

What Are Your Short & Long Term Business Goals?

Where do you want to be this year? Where do you want to be in 5 years? It is important to have an idea of where your business is, and where you want
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to be. Defining these business goals, and communicating them with your SEO Company can help devise a strategy that works into helping develop your business to achieve your business goals.

Who Is Your Audience?

Have a clear and defined idea of the types of customers that you are trying to attract to your website. Your SEO Company can help assist with identifying the demographic and geographical characteristics of the audience that you are trying to reach with your strategy by using helpful tools such as Google Analytics. By defining your audience with your SEO Company, this will help you get in the mind of your customer and how you want them to interact with your site when they land on it (eg. Performing a site search, filling out a form, going to your product pages, etc.)

On July 16, 2015, the U.S. District Court for the Western District of Washington held that disputes over actual knowledge of copyright infringement were irrelevant to an e-merchant’s ability to claim copyright safe harbor defenses under the Digital Millennium Copyright Act in a case in which the company quickly removed...

The post Amazon Takedown Process Qualifies for DMCA Safe Harbor appeared first on

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//">5 Star Affiliate Blog.


Admit it. You do envy people who are rich, if only just a little. Life just seems to be easier for them; they don’t worry about the bills; they take nice vacations; they can pursue lots of interests and hobbies; they don’t worry about retirement. We also wonder how they became rich, if they did […]

The post What the Rich Say about Getting Rich – 10 Books to Inspire You appeared first on Blogtrepreneur - For Bus

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y Entrepreneurs.

What Is Content Mapping And Why Should I Do It?

I like Hubspot's definition of content mapping as a "process of delivering the right content, to the right people, at the right time." Know your customer and what they are looking for, and you will know what content to show to the right people and when. Know how your visitors make decisions, and you will be able to help them along the way by offering just the right information. Your website visitors are on a quest. Are you there to help or stifle their efforts? Will you make them victorious or annoy them by presenting irrelevant or o
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ut of step content? It is up to you.

It is very important to match your content to intent. If the visitor is just getting to know your company and its offerings, it is premature to ask them to buy. They will not only get annoyed, but most likely will lose their trust in your company. On the other hand, if the visitor is ready to buy but cannot, because there is no end to the list of benefits and testimonials, the visitor will take their money to a competitor who has a readily available "buy now" button.

Content mapping will help you align your digital marketing with your customers' on your website. Become your visitors' best friend and a trusted advisor by listening to them. Understand how they make decisions, how they buy, what is important to them and craft your offer that appeals to your audience. Separate them into different groups and talk to each with a message that resonates with them. Connect your buying cycle with their purchasing habits and create digital harmony that you can take all the way to the bank.

How Do I Map My Content?

All you need is to understand your customer and their journey, how they make decisions, what type of content they respond to, as well as their searching intent. Add this knowledge to your buying cycle and you will start on the road of mapping your website content to delight your website visitors.

Creating buyer personas is the first step in content mapping process. Personas are representations of your customers. Ideally, you divide your customers into groups and create personas representing each group. Every persona you create will have a name, gender, age, personality, a problem they are trying to solve, and how they prefer to solve it. Add to the persona description what makes your product so attractive to them and why they should choose your company over competition.

Describe their personality and preferences. Do they want to look better than others? Do they want to feel they have done their research when picking a solution? Do they want to achieve results quickly? Do they care about proof? Are they looking for approval from their friends or colleagues?
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