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Understanding your web traffic is only the first step to winning online. Success on the Web today means understanding not only what works for you, but what works for others as well. One of the worst mistakes that you can do is to think that your online business exists in a vacuum and that you have nothing to do with your competitors. In fact, there’s a lot of insights and winning strategies that your competitors can teach you that you can apply into your own business.



There’s no shame in spying on your competitors; in fact, big businesses even have large departments whose sole tas
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k to track what their competitors are doing. Knowing what others in your industry are up to helps you become more competitive and improve your business.



If you are running an information website for example, you may want to spy on your competitors in order to:



Identify the content that are gaining the most traction for them in social media

Determine the topics they are posting online

Determine the content and keywords driving the most traffic to their site

Determine the referrals or biggest sources of traffic

Determine what emails they are sending out and what level of engagement they are getting
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Whether you agree or not, Google is the lord and master of the Web. With its dominant market share among the search engines, Google can give you massive amounts of traffic — for free. Unless your website has a strong brand presence with loads of direct and referral traffic or you have more than a million fans on Facebook, chances are that you will be relying a whole lot on Google to get traffic for your website.



However, it is important to remember this cardinal rule: Google can give – and take away – any traffic it gives you. As one poster wrote recently on a webmaster’s forum:
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“My websites (5 of them) were hit on Dec. 20. No error notification in Google Webmaster Tools, no any kind of warnings. Everything was just fine over the whole year, and now: PUFF! And the secret reason is known only to Google”
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For a small business, the best chance of success is to find a profitable niche. You can’t be all things to all people given your limited resources. Let’s face it, it may be extremely tough to beat the likes of Wal-mart or Amazon as a small business – at least at the onset. But you can certainly get a little piece of their pie, grab that niche and grow your business from there.



The question of course is: How do you find a profitable niche?



Choose a Niche Based on Your Passion



Choose a Niche Based on Identified Audiences



Choose a Niche Based on
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Products
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These are just a few things to try to find in Online marketing courses. Whether you want to expand your understanding on video, social media or any other type of marketing, taking advantage of the understanding you can get through these types of courses is not just helpful but crucial to your online success.
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It is not just a dip, but a sharp drop-from-a-precipice traffic loss. In one night, 60 or even 90 percent of your Google traffic wiped out. Suddenly, your site is nowhere to be found in Google. When you search for your domain name, you can see in the search results mentions of your business from other sites and your social media profiles — but not your domain! Your website has disappeared in Google.



It’s the nightmare of every website owner — more so for those that rely on the search engines to get traffic to their sites. If Google accounts for only 10% of your traffic, it’s no bi
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g deal. But if Google sends 80% of your traffic and Google stops sending that traffic to your site, then you are in deep trouble. And it’s a nightmare that may drag on for weeks, months, or worse, even years.
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The entry of Amazon is a big boost to the CPM ad model. With a CPM program, the more traffic a website has, the higher the potential for earnings. Publishers need not be concerned whether the visitor clicks on the ads (cost per click or CPC ad model) or signs up/purchases from the advertiser (cost per action or CPA ad model).



The Amazon CPM Ads Program is currently only available by invitation. To know if you are invited, you should login to your Amazon Associates account. If you can see the Amazon Ads tab, then you’re in the program! Otherwise, you won’t see the tab in your Assoc
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iates account.
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There’s an endless fascination as to what makes a successful entrepreneur. There are a number of studies and articles written to identify the traits and talents that propel an entrepreneur to success.



It is not easy to pinpoint exactly why one entrepreneur succeeds and the other doesn’t, but there are some characteristics that consistently show up in different studies and lists of traits of successful entrepreneurs.



Here are some lists of talents of successful entrepreneurs from top publications:



The research company Gallup conducted a study of 2,500 U.S
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. entrepreneurs, and created this list of the 10 talents that best explain success in entrepreneurship:

Business Focus: You make decisions based on observed or anticipated effect on profit.

Confidence: You accurately know yourself and understand others.

Creative Thinker: You exhibit creativity in taking an existing idea or product and turning it into something better.

Delegator: You recognize that you cannot do everything and are willing to contemplate a shift in style and control.

Determination: You persevere through difficult, even seemingly insurmountable, obstacles.

Independent: You are prepared to do whatever needs to be done to build a successful venture.

Knowledge-Seeker: You constantly search for information that is relevant to growing your business.

Promoter: You are the best spokesperson for the business.

Relationship-Builder: You have high social awareness and an ability to build relationships that are beneficial for the firm’s survival and growth.

Risk-Taker: You instinctively know how to manage high-risk situations.
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Avoid cubicle farms and bosses breathing down your neck by starting an online business that you can run from home. Once you start making real money, you might never turn back. Here are 50 online businesses you start and run from home:Virtual assistantHelp clients out by providing secretarial,...
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Twitter has recently made its Twitter Analytics available to all users. Previously available only to advertisers and verified users, think of the dashboard as the Google Analytics for tweets. It will give you information and data on how your tweets have performed.



Here are ways you can use Twitter Analytics for your small business:

Gauge the performance of your tweets



If your goal is to increase your reach as well as amplify how others engage to your content, it is important to know what works – and what does not. Knowing the performance of your tweets can help
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you identify the methods and strategies that have worked for you, and make sure that you continue using them. For tweets that did not elicit any engagement, you may want to report it using a different tone and approach.



The Analytics dashboard will provide you with data on the number of impressions your tweets generated over the last 28 days. You can see which tweets did the best in terms of impressions and engagements, which is defined as the number of times a user has interacted with a tweet such as clicks, retweets, replies, follows and favorites.
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