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An Australian man with no previous career copywriting experience has found himself the center of attention after posting a rather unique classified ad.After engaging in what could be described as puffery to the nth degree; his ad for an old ute attracted over 200,000 views. Given it starts out like this, it’s little wonder it […]
44
I often get asked by fellow entrepreneurs, who are just starting out with a new product or service: "How should I start my affiliate program?"
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Link building is certainly changing – as is who the link builders are. Back in the 90’s and even up until a few years ago, I used to spend a lot of time in building links; whether it be through directory submissions, article distribution and such – but steering clear of link spamming. However, even […]
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Today is the day that ICANN released the list of applicants for over 1900 new top level domains.



It's the gold rush all over again.



Some of these applicants will secure some juicy generic domains e.g. .software and in order to support the $185,000 fee PER TLD do you think they'll make it back selling domains with those TLD's?



Heck yeah.



affiliate domains tld frenzy software



But this poses a problem and for some an opportunity...



For example, let's say you're a small software company selling financial data tools.
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With the following new TLD's: .software, .data, .finance, .financial, .store, .ecom you will probably be in a panic to get domains like:



finance.software

financialdata.store

financesoftware.ecom

financialdatasoftware.ecom

yourbrand.ecom

financialsoftware.store

datasoftware.finance

financialdata.software

yourbrand.software

yourbrand.store

and on and on...

Grabbing your brand domains should not be such an issue, as there are processes in place to support trademark and brand protection of domain names.



But just imagine the combinations of domains that you'll need to monitor as merchants, affiliates, domainers, and competitors jump into the frenzy for the generic domains, which pretty well anyone with a credit card will be able to register.



If you are wanting to look through the applications more easily, and by keyword, I suggest you check out this search page on the ICANN site.



Is it madness? Well, there are 2 applications for ".lol", 3 applications for ".dog" and one for ".wtf"- go figure :)



The next steps will be a review of the applications, time for public comment, and in early 2013 expect to see the gold rush begin.



So there's no need to panic, but it would be a good time for you to think of the keywords related to your brand and product/service, and keep an eye out for the domains you want to purchase, in case some of the TLD's related to you get approved and they start selling domains.
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The definition of native advertising will depend on who you ask – but here’s a stab at putting an explanation to the label.Put in the simplest of terms; it’s content running on a publisher platform promoting an advertiser that blends in with that site’s ecosystem. The “ad” is usually wrapped in a story or some […]
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I’ve just read a very interesting report on one site owner’s experience with having their headshot next to Google listings.This site owner reports after his photo appeared next to listings, while his positions didn’t change the number of clicks plummeted by 50%-90%. After reading through his situation and thinking about my own Google usage, I […]
8
Consumers have given high marks to online merchants in relation to customer satisfaction.Both the Boston Consulting Group and earlier this year, the American Customer Satisfaction Index have noted the Internet retail sector is the clear leader in this regard. I still remember the days when buying online was such a touch and go affair – […]
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We have moved this affiliate software comparison site from WebGui to WordPress. Why webGui in the first place? It was one of the only Content Management systems 7 years ago that had a built in comparison engine, where you could add products and allow visitors to compare them.



Since then, WordPress has evolved and we can now offer a more modern framework and still have the comparison engine that our visitors love.



We used to charge to allow visitors to compare the products, but for now we have made it free on the new site and may just keep it that way. But don’t waste
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time reading announcements like this – start comparing and selecting your affiliate tracking system now :)
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What is it about the concept of shared IP’s that government agencies do not understand?The US feds have been guilty of this in the past and it seems the Australian government haven’t learned from their mistake. Recently, the Australian Securities and Investments Commission (ASIC) fessed up to inadvertently blocking access to more than 1,000 legitimate […]
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