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Most webmasters are aware that doorway pages are against the guidelines of the major search engines but recently they appear to be making a comeback on the websites of some extremely well known brands.
The definition of a doorway page is provided in the Google Webmaster Guidelines:
Doorway pages are pages specifically made for search engines. Doorway [...]SHARETHIS.addEntry({ title: "Are doorway pages making a comeback?", url: "http://blog.seoptimise.com/2008/02/are-doorway-pages-making-a-comeback.html" });
10
Launching this week Yahoo Buzz is a Digg style service that works with a closed list of 100 sites that Yahoo has handpicked.
The most interesting part of the service is that the most popular stories will be promoted to the Yahoo homepage! Apparently a Wired story that was featured on the Yahoo.com homepage received 2 [...]SHARETHIS.addEntry({ title: "Yahoo Buzz - can you handle the traffic?", url: "http://blog.seoptimise.com/2008/02/yahoo-buzz-can-you-handle-the-traffic.html" });
6
Global internet information provider comScore has just released research which shows that Google became Canada’s most-visited website for the first time in January, overthrowing the Microsoft destinations which had previously been the most popular.
This is not a terribly surprising development as the search giant has long been one of the most popular websites globally and [...]SHARETHIS.addEntry({ title: "Search engines offer SMEs an international audience", url: "http://blog.seoptimise.com/2008/02/search-engines-offer-smes-an-international-audience.html" });
11
The importance of link building has been rather unusually highlighted by a number of online pressure groups.
An article by Times analyst Drew Broomhall stated that search engines are now a battleground between charities, interest groups and unions, and the corporations or regimes they target.
The reporter noted that when searching Google for Exxon Mobil, the Exxpose [...]SHARETHIS.addEntry({ title: "Websites linking hands in protest", url: "http://blog.seoptimise.com/2008/02/websites-linking-hands-in-protest.html" });
9
Have you ever wondered how some sites get so many links? Clearly sites such as Google deserve to have millions of links but I decided to see which sites and sub pages were building links into the millions.
Check out the results below and see if you can spot the linkbait strategies that have got a [...]SHARETHIS.addEntry({ title: "13 Sites that have millions of links", url: "http://blog.seoptimise.com/2008/02/13-sites-that-have-a-millions-of-links.html" });
9
There are hundreds of people on forums such as Digital Point giving you the opportunity to have a blog post published across 100 different blogs.
This tactic is clearly not going to be something Google agrees with so if you want to use it then make sure you follow some simple rules.
The first is to make [...]SHARETHIS.addEntry({ title: "Making best use of blog networks", url: "http://blog.seoptimise.com/2008/03/making-best-use-of-blog-networks.html" });
11
Microsoft has been comically bemoaning the fact it has a smaller chunk of the search engine market than Google at a recent conference for developers in the US.
Chief executive of Microsoft Steve Ballmer pledged that he would give his last breath fighting for a greater search market share alongside dominating giant Google.
Referring to his company [...]SHARETHIS.addEntry({ title: "Microsoft pledges Google catch-up", url: "http://blog.seoptimise.com/2008/03/microsoft-pledges-google-catch-up.html" });
7
Ask any SEO consultant to explain Google bombs and they will be able to show you how linking to a certain website with keywords in the anchor text propels that site higher and higher in the search results.
Websites in all industries use this tactic to rank highly for their target keywords – in essence it’s [...]SHARETHIS.addEntry({ title: "The Problem with Keyword Rich Anchor Text", url: "http://blog.seoptimise.com/2008/03/the-problem-with-keyword-rich-anchor-text.html" });
7
While conducting some link analysis recently I started thinking about the process that Google would carry out to see if a site was building links against their guidelines.
The key issue is that if a site has 100,000 natural links thanks to some tools or articles on the site it is very hard for Google to [...]SHARETHIS.addEntry({ title: "Why you need a lot of links", url: "http://blog.seoptimise.com/2008/03/why-you-need-a-lot-of-links.html" });
9
A decrease in the number of paid clicks made by searchers browsing Google results is because of changes the search engine giant chose to make to its algorithm and strategy, an employee has claimed.
In its fourth quarter financial results, the company acknowledged a fall in the number of responses to its paid adverts.
However, Alan Eustace, [...]SHARETHIS.addEntry({ title: "Clicks down but conversion rates up, Google insists", url: "http://blog.seoptimise.com/2008/03/clicks-down-but-conversion-rates-up-google-insists.html" });
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