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Redirecting doesn't directly affect Google Quality Score.Redirecting a user does not drop a Google Quality Score in itself; however, it can leave content unindexed and left out of the Quality Score. Incorrectly redirecting a site can hurt a site's visibility and precedence in Google search results. Google...

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Article Contributed by Colleen Slaughter “A goal is a dream with a deadline.” –Napoleon Hill Have you been looking for ways to achieve newfound clarity and freedom in your business – and your life? If you have, one of the most important first steps you can take is to organize your goals. As Forbes.com contributor […]
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Guest author Christopher Lochhead is a cofounding partner of Play Bigger Advisors. He wrote this post with his partners Al Ramadan and Dave Peterson.

“Gravity is working against me. And gravity wants to bring me down.” —John Mayer 

Asking why Google created Alphabet is the wrong question.

The right questions to ask are: Why did Google miss social networking? How is it that limo company Carey didn’t see the opportunity in smartphone-pow

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ered transportation and Uber's founders did? Why did it take SAP until 2011 to get into cloud apps, twelve years after the founding of Salesforce.com? And how come most of the innovation in technology security is coming from startups and not Symantec, McAfee, or Bluecoat?

Existing Markets Have Gravitational Pull

We believe the answer to these questions lie in what might be the most powerful force in business—the gravitational pull of existing markets. Gravity drags executives of existing businesses toward perfectly rationale decisions like listening to customers, meeting salespeople's requests, responding to competitors’ moves, and thinking about new features for current products.

Managers tasked with competing for market share in known categories don't question these priorities. But it turns out they are death when it comes to inventing new products, business models and market categories.

Eddie Yoon, a principal with The Cambridge Group, a consulting firm, in a landmark article for the Harvard Business Review, writes:

… category creation is the exception for large companies, not the rule. According to data in Nielsen’s Breakthrough Innovation Report, only 13% of the world’s leading consumer product companies introduced a breakthrough innovation from 2008 to 2010. Although large companies have the resources, capabilities, and growth aspirations to drive category creation, many market leaders merely sit on the sidelines watching new entrants create breakthrough products and business models.

Managing Versus Creating

The Google search business is one of the greatest technology Category Kings of all time. The search business unit is responsible for almost all of Google’s $66 billion in revenue. ComScore says Google has 67 percent market share and the space is growing at an annual rate of 26 percent At most large companies like Google, executives focus on managing and growing existing businesses. In a lot of ways they get paid to not screw up. Clearly, for Google, the smart thing to do is milk this cash cow forever.

The only problem—a legendarily awesome, high-class problem—is what about all of the new innovation Google wants to do? The gravitational pull of the search business inside Google is surely massive. 

In the blog post announcing the change to Alphabet, CEO Larry Page wrote that his cofounder “Sergey [Brin] and I are seriously in the business of starting new things.” 

If you take Larry at his word, he and Brin are decoupling managing the “as-is” business from creating “to-be” businesses. It is likely that entrepreneurially minded executives inside Google had become trapped by the inertial force of the search business. Gravity-bound executives work 80 hours a week doing business reviews, responding to customer demands, flying around hell's half-acre on sales calls, meeting with investors, and so on. That's required to run a successful operation.

The downside is that people “tinkering” on new stuff can seem irritating to executives focused on the core business. A good example of this is the troubled state of Google Now, which is falling behind competing offerings from Apple and Microsoft. Those charged with building the next great business simply don’t get much time, attention, or funding. This gravity dynamic can make it meaningfully harder for the people designing new products, business models, and categories to succeed, especially if they are competing with startups who are solely focused on new category potential. 

If any of this was the case inside Google, devising a strategy to cultivate innovation, while preserving the core business would be smart.

Rocking Out To The Next Wave Of Change

Like the '80s rock bands who used to play stadiums and now headline county fairs—any Loverboy fans still around?—the technology industry is littered with elderly Category Kings who cease to create breakthrough products and categories and lose relevancy over time. Page and Brin are clearly trying to avoid this fate.

In this context, Alphabet can be seen as a way to break the newer parts free from the gravity of the colossal search business, increasing their odds of independent success. Nest, led by the entrepreneurial CEO Tony Fadell, is a clear example.

If it works, Google could become a Category Kingmaker, while growing the core Google business at the same time. If that happens, we'll be talking about Google for decades to come. If it doesn't—well, there are always those county fairs.

Photo by Philip Cohen



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Back in 2009 Google executives were scared of not being able to retain talent with stock options after Google's stock price cratered with the rest of the market & Google's ad revenue growth rate slid to zero. That led them to reprice employee stock options. That is as close as Google has come to a "near death" experience since their IPO. They've consistently grown & become more dominant.


In November of 2009 I cringed when I saw the future of SEO in Google SERPs

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a href="http://www.seobook.com/excuse-me-where-did-googles-organic-search-results-go">where the organic results were outright displaced & even some of the featured map listings had their phone numbers removed.


Investing in Search


In 2012 a Googler named Jon Rockway was more candid than Googlers are typically known for being: "SEO isn't good for users or the Internet at large. ... It's a bug that you could rank highly in Google without buying ads, and Google is trying to fix the bug."


It isn't surprising Google greatly devalued keyword domain names & hit sites like eHow hard. And it isn't surprising Demand Media is laying off staff and is rumored to be exploring selling their sites. If deleting millions of articles from eHow doesn't drive a recovery, how much money can they lose on the rehab project before they should just let it go?


Breaking spirits works!


"If you want to stop spam, the most straight forward way to do it is to deny people money because they care about the money and that should be their end goal. But if you really want to stop spam, it is a little bit mean, but what you want to do, is break their spirits." - Matt Cutts


Through a constant ex-post-facto redefinition of "what is spam" to include most anything which is profitable, predictable & accessible, Google engineers work hard to "deny people money."


Over time SEO became harder & less predictable. The exception being Google investments like Thumbtack, in which case other's headwind became your tailwind & a list of techniques declared off limits became a strategy guidebook.


Communications got worse, Google stopped even pretending to help the ecosystem, and they went so far as claiming that even asking for a link was spam. All the while, as they were curbing third party investment into the ecosystem ("deny them money"), they work on PR for their various investments & renamed the company from Google to Alphabet so they can expand their scope of investments.


"We also like that it means alpha‑bet (Alpha is investment return above benchmark), which we strive for!" - Larry Page


From Do/Know/Go to Scrape/Displace/Monetize


It takes a lot of effort & most people are probably too lazy to do it, but if you look at the arch of Google's patents related to search quality, many of the early ones revolved around links. Then many focused on engagement related signals. Chrome & Android changed the pool of signals Google had access to. Things like Project Fi, Gogle Fiber, Nest, and Google's new OnHub router give them more of that juicy user data. Many of their recently approved patents revolve around expanding the knowledge graph so that they may outright displace the idea of having a neutral third party result set for an increasing share of the overall search pie.


Searchers can instead get bits of "knowledge" dressed in various flavors of ads.


This sort of displacement is having a significant impact on a variety of sites. But for most it is a slow bleed rather than an overnight sudden shift. In that sort of environment, even volunteer run sites will eventually atrophy. They will have fewer new users, and as some of the senior people leave, eventually fewer will rise through the ranks. Or perhaps a greater share of the overall ranks will be driven by money.


Jimmy Wales stated: “It is also false that ‘Wikipedia thrives on clicks,’ at least as compared to ad-revenue driven sites… The relationship between ‘clicks’ and the things we care about: community health and encyclopedia quality is not nothing, but it’s not as direct as some think.”


Most likely the relationship *is* quite direct, but there is a lagging impact. Today's major editors didn't join the site yesterday & take time to rise through the ranks.


As the big sites become more closed off the independent voices are pushed aside or outright disappear.


If Google works hard enough at prioritizing "deny people money" as a primary goal, then they will eventually get an index quality that reflects that lack of payment. Plenty of good looking & well-formatted content, but a mix of content which:


  • is monetized indirectly & in ways which are not clearly disclosed
  • has interstitial ads and slideshows where the ads look like the "next" button & the "next" button is colored the same color as the site's background
  • is done as "me too" micro-reporting with no incremental analysis
  • is algorithmically generated

Celebrating Search "Innovation"


There has been a general pattern in search innovation. Google introduces a new feature, pitches it as being the next big thing, gets people to adopt it, collects data on the impact of the feature, clamps down on selectively allowing it, perhaps removes the feature outright from organic search results, permanently adds the feature to their ad units.


This sort of pattern has happened so many times it is hard to count.


Google puts faces in search results for authorship & to promote Google+, Google realizes Google+ is a total loser & disconnects it, new ad units for local services show faces in the search results. What was distracting noise was removed, then it was re-introduced as part of an ad unit.


I'm confused didn't Google pull authorship cuz faces in the SERPS was a bad experience for the users? pic.twitter.com/mI2NdyGzd7— Michael Gray (@graywolf) July 31, 2015


The same sort of deal exists elsewhere. Google acquires YouTube, launches universal search, offers video snippets, increases size of video snippets. Then video snippets get removed from most listings "because noise." YouTube gets enlarged video snippets. And, after removing the "noise" of video stills in the search results Google is exploring testing video ads in the search results.


Some sites which bundle software got penalized in organic search and are not even allowed to buy AdWords ads. At an extreme degree, sites which bundled no software, but simply didn't link to an End User Agreement (EULA) from the download page were penalized. Which leads to uncomfortable conversations like this one:


Google Support: I looked through this, and it seemed that one of the issues was a lack of an End User Agreement (EULA)


Simtec: An EULA is displayed by the setup program before installing starts. Also, the end user license agreements are linked to from here http://www.httpwatch.com/buy/orderingfaq.aspx#licensetypes


Google Support: Hmm, They do want it on the download page itself


Simtec: How come there isn’t one here? google.co.uk/chrome/browser/desktop/


Google Support: LOL


Simtec: No really?


Google Support: That’s a great question


Of course, it goes without saying that much of the Google Chrome install base came from negative option software bundling on Adobe Flash security updates.



Google claimed helpful hotel affiliate sites should be rated as spam, then they put their own affiliate ads in hotel search results & even recommended hotel searches in the knowledge graph on city name searches.


Google created a penalty for sites which have an ad heavy interface. Many of Google's search results are nothing but ads for the entire first screen.


Google search engineers have recently started complaining about interstitial ads & suggested they might create a "relevancy" signal based on users not liking those. At the same time, an increasing number of YouTube videos have unskippable pre-roll ads. And the volume of YouTube ad views is so large that it is heavily driving down Google's aggregate ad click price. On top of this, Google also offers a survey tool which publishers can lock content behind & requires users to answer a question before they can see the full article they just saw ranking in the search results.


"Everything is possible, but nothing is real." - Living Colour


Blue Ocean Opportunity


Amid the growing ecosystem instability & increasing hypocrisy, there have perhaps been only a couple "blue ocean" areas left in organic search: local search & brand.


And it appears Google might be well on their way in trying to take those away.


For years brand has been the solution to almost any SEO problem.


I wonder how many SEOs working for big brands have done absolutely nothing of value since 2012 yet still look like geniuses to executives.— Ross Hudgens (@RossHudgens) August 7, 2015


But Google has been increasing the cost of owning a brand. They are testing other ad formats to drive branded search clicks through more expensive ad formats like PLAs & they have been drastically increasing brand CPCs on text ads. And while that second topic has recently gained broader awareness, it has been a trend for years now: "Over the last 12 months, Brand CPCs on Google have increased 80%" - George Michie, July 30, 2013.


There are other subtle ways Google has attacked brand, including:


  • penalties on many of the affiliates of those brands
  • launching their own vertical search ad offerings in key big-money verticals
  • investing billions in "disruptive" start ups which are exempt from the algorithmic risks other players must deal with
  • allowing competitors to target competing brands not only within the search results, but also as custom affinity audiences
  • linking to competing businesses in the knowledge graph

Google has recently dialed up monetization of local search quite aggressively as well. I've long highlighted how mobile search results are ad heavy & have grown increasingly so over time. Google has recently announced call only ad formats, a buy button for mobile ads, local service provider ads, appointment scheduling in the SERPs, direct hotel booking, etc.


And, in addition to all the above new ad formats, recently it was noticed Google is now showing 3 ads on mobile devices even for terms without much commercial intent, like [craft beer].


I like how this new-ish search box takes up a ton of space and puts all these ads right in the prime viewing area pic.twitter.com/CcYdW118gf— Jared McKiernan (@jaredmckiernan) August 18, 2015


Now that the mobile search interface is literally nothing but ads above the fold, early data shows a significant increase in mobile ad clicks. Of course it doesn't matter if there are 2 or 3 ads, if Google shows ad extensions on SERPs with only 2 ads to ensure they drive the organic results "out of sight, out of mind."


Earlier this month it was also noticed Google replaced 7-pack local results with 3-pack local results for many more search queries, even on desktop search results. On some of these results they only show a call button, on others they show links to sites. It is a stark contrast to the vast array of arbitrary (and even automated) ad extensions in AdWords.


Why would they determine users want to see links to the websites & the phone numbers, then decide overnight users don't want those?


Why would Google determine for many years that 7 is a good number of results to show, and then overnight shift to showing 3?


If Google listed 7 ads in a row people might notice the absurdity of it and complain. But if Google only shows 3 results, then they can quickly convert it into an ad unit with little blowback.


You don't have to be a country music fan to know the Austin SEO limits in a search result where the local results are now payola.



Try not to hurt your back while looking down for the organic search results!


Here are two tips to ensure any SEO success isn't ethereal: don't be nearby, and don't be a business. :D


Categories: google
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When you visit a website, almost often you will be greeted with an HTML page. There will be times when you are so attracted to the website and its contents that you want to share it with your friends or family which is why you need to convert HTML to PDF.
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Search marketing shopping campaigns like those used for Google Shopping can improve strategy and increase profit by utilizing the economic principles of marginal profit optimization.
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com/~ff/sew?a=lT7le0kVnP8:KVDspN4Z8UA:F7zBnMyn0Lo">
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In spite of the transient nature of this ever-evolving and converging field, here are five skills that will allow digital marketers to adapt and thrive as hybrid professionals.
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ginewatch.com/~ff/sewblog?a=GjI_zPTLoAU:L7vlWrMIEpg:F7zBnMyn0Lo">
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I was a moderator on Digital Point forums back in 2007 when I heard about this John Reese guy.  One of the other moderators had a VB plugin and was blown away when Jon promoted it and he sold over 10,000 units of it. This was at the time I just had launched AuctionAds and I wanted to get this guy onboard. So I looked up John Reese’s information at DigitalPoint and shot him an email.  His first response was something like “How the hell did you get my personal email?”.  LOL.  So I told him.   He offered to
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