You know SEO can change at any time – how can you be expected to give any measure of what to expect in the next year, let alone the next few months?
Look into the past to find the answer. Seasonal or cyclical SEO can help you answer these questions, and more, while giving you the insight you need to plan for what's ahead. It's not impossible to anticipate what might happen – you just need the right information.
What's Seasonal SEO Anyway?
Seasonal SEO is all about optimizing for the changes in user behavior you know or can usually predict based upon what you've
experienced regularly in the past.
These changes tend to happen at regular intervals throughout the year, usually coinciding with major events or holidays. That traffic spike you noticed on pages with green merchandise near St. Patrick's Day? The uptick in leads for tax preparation services in February? Those are all actions that could connect back to what's behind seasonal SEO.