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What Is Content Mapping And Why Should I Do It?

I like Hubspot's definition of content mapping as a "process of delivering the right content, to the right people, at the right time." Know your customer and what they are looking for, and you will know what content to show to the right people and when. Know how your visitors make decisions, and you will be able to help them along the way by offering just the right information. Your website visitors are on a quest. Are you there to help or stifle their efforts? Will you make them victorious or annoy them by presenting irrelevant or o
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ut of step content? It is up to you.

It is very important to match your content to intent. If the visitor is just getting to know your company and its offerings, it is premature to ask them to buy. They will not only get annoyed, but most likely will lose their trust in your company. On the other hand, if the visitor is ready to buy but cannot, because there is no end to the list of benefits and testimonials, the visitor will take their money to a competitor who has a readily available "buy now" button.

Content mapping will help you align your digital marketing with your customers' on your website. Become your visitors' best friend and a trusted advisor by listening to them. Understand how they make decisions, how they buy, what is important to them and craft your offer that appeals to your audience. Separate them into different groups and talk to each with a message that resonates with them. Connect your buying cycle with their purchasing habits and create digital harmony that you can take all the way to the bank.

How Do I Map My Content?

All you need is to understand your customer and their journey, how they make decisions, what type of content they respond to, as well as their searching intent. Add this knowledge to your buying cycle and you will start on the road of mapping your website content to delight your website visitors.

Creating buyer personas is the first step in content mapping process. Personas are representations of your customers. Ideally, you divide your customers into groups and create personas representing each group. Every persona you create will have a name, gender, age, personality, a problem they are trying to solve, and how they prefer to solve it. Add to the persona description what makes your product so attractive to them and why they should choose your company over competition.

Describe their personality and preferences. Do they want to look better than others? Do they want to feel they have done their research when picking a solution? Do they want to achieve results quickly? Do they care about proof? Are they looking for approval from their friends or colleagues?
We're all set, folks. Please follow our step-by-step guide to sign up for an eBay Partner Network account (we think it's easier than it was for Commission Junction, and far quicker). Please note that your eBay Capsules will NOT earn through Commission Junction after today, so to continue to earn through your eBay Capsules, you must make the change ASAP. If any troubles arise, please contact us via email or post in the related Forum about the change.

If you've already signed up for the new eBay program you can go ahead and enter a 10 digit numeric Campaign ID directly on the affil
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iate settings page.

Flipboard is on the path to expansion again.  As of today, users/brands can submit their television-quality commercials and bring them to the digital magazine app.  The ads will feature “Cinema Loops,”  which are 3-8 second segments of the larger file.  This of course is meant to lure the viewers into a...

The post Flipboard Takes the Leap To Video Ads appeared first on

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">5 Star Affiliate Blog.


© Rawpixel / Dollar Photo Club Understanding your Period Costs Can Save You Money Period costs are a simple concept but many entrepreneurs ignore them because they are not very easy to see.  If you want to sell a product online you usually think only of the product cost.  If you ignore period costs then […]

The post Understanding your Period Costs Can Save You Money appeared first on Blogtrepreneur

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- For Busy Entrepreneurs.


You’ve hear your big brother say it most of your life, “Anything you can do, I can do better!”  Think of Facebook as Google’s big bully of a brother, snarling down on his little multi-colored face spitting the same words out with that ugly snarl. Of course they aren’t brothers,...

The post Google vs Facebook in On Site Shopping Wars appeared first on 5 Star Affiliate Blog

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Any new entrepreneur knows that investors can provide more than just capital to their business — they can become resources for organizing, marketing, and realizing ideas. Mentoring and nurturing people with their ideas can be as important as the first seed capital funding that they receive. Sometimes an angel investor is akin to a good […]

The post How to Attract Investors to Your Start-up appeared first on Blogtrepreneur - F

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or Busy Entrepreneurs.

You know SEO can change at any time – how can you be expected to give any measure of what to expect in the next year, let alone the next few months?

Look into the past to find the answer. Seasonal or cyclical SEO can help you answer these questions, and more, while giving you the insight you need to plan for what's ahead. It's not impossible to anticipate what might happen – you just need the right information.

What's Seasonal SEO Anyway?

Seasonal SEO is all about optimizing for the changes in user behavior you know or can usually predict based upon what you've
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experienced regularly in the past.

These changes tend to happen at regular intervals throughout the year, usually coinciding with major events or holidays. That traffic spike you noticed on pages with green merchandise near St. Patrick's Day? The uptick in leads for tax preparation services in February? Those are all actions that could connect back to what's behind seasonal SEO.

The Federal Trade Commission will hold a workshop on October 30, 2015, to explore the growing use of online lead generation in various industries, including consumer lending and education. The workshop, “Follow the Lead: An FTC Workshop About Online Lead Generation,” will gather a variety of stakeholders, including industry representatives,...

The post FTC Announces Workshop to Examine Online Lead Generation appeared first on

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ofollow" href="">5 Star Affiliate Blog.


For any business, especially fledgling start-ups, entering a fast growing marketplace is a sure-fire way to establish a solid client base and build rapid turnover. Currently, the UAE has one of the fastest growing economies in the world, making it a prime destination for companies to export their goods and services, or even to base […]

The post The UAE: An Entrepreneur’s Paradise? appeared first on Blogtrepren

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eur - For Busy Entrepreneurs.

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