When search engines find your website and list it among their results, the meta description provides the search engine with a brief synopsis of the contents of your page. New visitors can determine based on these words whether or not your website is...
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Many years ago we created an infographic about how search works, from the perspective of a content creator, starting with their content & following it through the indexing & ranking process.
As users have shifted to mobile devices, the limited screen size of the devices have pushed search engines to squeeze out &
The philosophy of modern search has thus moved away from starting with information and connecting it to an audience, to starting with the user and customizing the result page to them.
"The biggest three challenges for us still will be mobile, mobile, mobile" - Google's Amit Singhal
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