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There is an excellent article in today’s issue of SiteProNews about using Google AdWords. The author breaks his points down into 7 criteria for a good ad campaign. Here are the 7 criteria:

Use conversion tracking
Don’t use Google’s default settings
Keep a fixed schedule when optimizing keywords and ads
Study the competition before you begin
Treat your keywords, ads, [...]
With Pay Per Click being such an important marketing prong in online marketing strategies across the globe you truly need an experience professional behind the wheel. The days of slapping a pay per click ad up in the search and sitting back and waiting for the orders to roll in are over. It takes a [...]
David Utter had a great article on conversions at WebProNews. There’s a lot of meat in this article, but I like that last paragraph:

Even the regulars may provide better profitability in converting sales, either more frequently or with larger purchases depending on one’s business niche. When looking for conversions, don’t neglect the customers you already [...]
There’s an old marketing adage: Sell the sizzle, not the steak. In PPC, you want to do just the opposite.
The recommendation comes from WebProNews’s 10 steps to SEO, and I have to agree with them. Step 7 is to set up and run your PPC campaign and in the course of doing that, Dave [...]
In an article at SiteProNews comparing SEO and SEM (pay per click), I found this little nugget of knowledge:
A.) Google gets nearly half of all US searches performed on the Internet so you can bet that’s at the top of our SEO to do list. Here are the exact numbers as provided by the “comScore [...]

Great news for publishers with traffic in Europe! We will be slowly expanding your ad display to your traffic in the following countries: UK, GB, DE, IT, ES NL, DK, NO, SE

Your Earnings Quick Report table that’s available right in your dashboard after you login, will show you a 7-day rundown:

Additional custom reporting will be available in your advanced settings:

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Click to Enlarge

Please note: We will be displaying ads to only a portion of this traffic to start, and you may see some abnormalities in your impressions counts for international stats. These will be ironed-out soon.


I’ll keep this short and sweet.

There has been a fair amount of movement for the search query ‘search engine optimisation‘ in the Google UK SERPs recently. I’ll let you perform your own analysis and work out what’s going on if you haven’t already.

But what can we learn from the state of the results?

1) The power [...]

Introducing the UI Optimizer – the power of Chitika’s research increasing your site’s revenue!  

For the past month, we at Chitika have been experimenting with a UI optimizer for some of our highest-performing sites, and our beta partner sites have seen as much as a 30% lift in their clickthrough rate.  Now, we’re excited to announce our entire network is getting the opport

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unity to see our research at work, making your site’s ad performance jump from a Porsche to a Lamborghini!

The UI optimizer works by testing a large number of ad designs in the same spot on your page.  For example, we may have fifteen ad styles designed for a single 300 x 250 spot.  With our optimizer, we’ll test all fifteen styles over a period of time – that way we’ve got numbers to show you which look-and-feel variant works the best for your traffic.  Once the testing period ends, you’ll see the highest-performing design in that spot, and it’ll bring its specially-targeted clickthrough rate with it!

Now, the 30% increase in CTR is the best result so far and your mileage may vary, but we are 100% confident that you’ll love the results of working with Chitika’s UI optimizer.  By the end, you’ll know absolutely that the ad units on your site are the very best, most effective, and most appealing units for your users.  Your users will be happy, you’ll be happy, and your wallet will be very happy.

Optimizing today will help you see the clicks and money roll in tomorrow!


A Chitika | Select Success Story
Gao, being a long-time fan of online games, one day decided to start his own online game site. “I noticed girl names were incredibly popular, so I registered domain: November 6, 2007”. The website features free online games for girls in which he is able to include his own created games. With the help of his great production team, they often include new games to keep the site fresh and fun.
One year later, Gao started using Chitika ads on the site. He alw
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ays customized his Chitika ads very nicely to match the color scheme of his very colorful website, and has had a steady income stream from Chitika for 2 years.
Before Chitika launched Select ads at the beginning of last month, Gao along with the remaining Chitika publisher network relied on Chitika Premium (search-targeted ads) for revenue. However, many including Gao were missing out on potential revenue from their non-search traffic.
With the addition of Chitika | Select ads, which display to some non-search traffic (see below for more), experienced a 97% increase in revenue. Gao did not have to make any updates to his existing Chitika ad units; if you are using Premium on your site, Select ads will automatically start to display.

So why don’t we display ads 100% of the time for maximum revenue?
User experience plays a major role in the way Chitika chooses to show ads. Striking the right balance between both user experience and revenue, is what we believe to be very important to publishers. While displaying ads 100% of the time can give a publisher a higher revenue, it can have a negative impact on your visitors. This is why Chitika Select ads, will display to your search traffic as well as a “select” portion of your non-search.
The “select” portion of your non-search is the key. How we determine this portion is how we were able to take it a step further using our click-prediction technology. Explaining to a publisher that we don’t just focus on the revenue earning aspect of the spectrum is what makes Chitika different; we are the only advertising network to provide this technology. You can read more on this here.

Are Chitika Select ads on my site(s)?

We have been rolling out Select ads slowly across the Chitika Network. Once Select ads start to appear on your site, you will see an increase in impressions as well as a new Select/Premium comparison stats graph when you login.
Submit your testimonial or story to be featured here.
The man behind our newly famous “estimated number of iPads sold” is actually one of the youngest “men” here at the Chitika office; Gui Pinto just celebrated his 20th birthday.

In the picture above, Gui is holding his brand new iPad he received as a gift from Chitika CEO, Venkat Kolluri for putting together the data so quickly.
“I am super
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thankful and very excited to own my very own iPad. I also can’t wait to get into developing new apps for this thing.”
What is this iPad estimator and how was it born?
Gui Pinto was the recipient of a very early phone call from Chitika’s CTO, Alden DoRosario last Saturday morning in which he told him, “I have an idea…”.
Gui spent the next 12 hours putting together the data & the page featuring real time stats! During the duration of writing this post, there were 768,480 iPads sold, but if you click here now, it will be more than that.

The estimator gives you a breakdown of adoption by hour and by state. How did we do it? You can read more into the technical stuff here.
I know I am looking forward to more of Alden’s ideas =)
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