When you think of a new baby, immediately we think “sleep deprivation.” Most parents have experienced sleep issues with babies or toddlers, but one Texas couple took matters into their own hands and invented a solution to their daughter’s sleep problem. After two weeks of utter exhaustion, Stephanie was desperate to help her daughter sleep […]
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Google Hangouts on Air have been the best thing Google Plus has given to us. The ability to set up video conferences with multiple participants, the easiness of set-up and the "live streaming" option: There's simply no alternative for this product.
Google HOA is also a great way to generate some pretty sweet web content for their blog, service or site. But before I go into that, let me refer you to my older SEP blog post on how you can make the m
If you need more re-packaging ideas, First Site Guide has the whole section dedicated to all types of content you can create for your blog. The idea is, if you decide to give a Google HOA a try, don't stop at hosting video discussions: Instead, make the most of your effort by re-purposing that video content again and again to reach more channels.
Now let's take a look: Which types of Google HOAs are there?
Live Streaming Is The New Podcast
Podcasts are still awesome, but video live streaming? Now that is the new era of digital content. People are going crazy for videos, especially videos of entertaining people doing or saying entertaining things. That also goes for people saying informative things. You put all of those elements together, and you have a truly dynamic piece of content that anyone can enjoy.
The question becomes: how can that content be best utilized? What exactly can be created? What will attract the most viewers? The only limit is your imagination, and the more original the idea the better. But here are a few to get your creativity flowing.
This is a rather new way of using Google HOA. Webinars are a very popular way of sharing information with entire groups of people. Some gurus and experts will hold paid webinars that cover a larger variety of topics, spanning over the course of many days or weeks.
Whether you choose to do a free or paid, or a long or short, HOA is a simple platform to stream your online seminar. You can then record it, in order to offer it to others, if you choose. But some don't, and instead create whole new webinars a couple of times a year. The easy use of HOA means nothing too complicated has to be planned in order to do this.
Have an expert you have been itching to get your hands on for an interview? Doing a video one might sweeten the deal, as videos have been proven to attract a lot of attention. You can offer an HOA streamed interview with anyone in your industry that is willing to do a sit down.
The Black Eyed Peas took part in a group chat with fans prior to a show in New York City. Members of the US Supreme Court took part in an interview and discussion as part of a NYTimes look into the Affordable Health Care Act. Being able to speak with multiple people, in real time, even if your followers are not taking part, is a powerful tool.
One of my personal favorite ways to use HOA is to combine the expert and the group interview format. You can get a wide array of opinions and ideas, and even take user submitted suggestions online at the time of the streamed interview so everything is done live.
Example: Alex Mandossian does an awesome job hosting regular Google HOAs in the radio-show style: he invites featured interviewees, breaks the conversation to explain what's going on to those who just tuned in, invites questions from the audience. His style is pretty fascinating.
This is such a cool idea. When you are at a conference, you are in the promised land of interview opportunities. Try and get together a handful of people in your niche, and stream an entire Q&A session with them, just like you would a panel. This works for conferences, conventions, any major event you are taking part in.
Now only does this give you a rare chance at a complex interview, but it also captures the excitement of the environment.
Let's say you have managed to create a community with the people who visit your site. That's great! Now, why not give them the chance to interact with one another, face to face? Small groups can chat, and it can be a really fun experience for everyone involved.
One community I am a part of have chats on HOA twice a month. It keeps us informed, connected, and is just enjoyable. Everyone likes meeting up with like minded people, and this way you can easily do it around the world. All using the same free, accessible tool.
Of course, generating content isn't the only way of using HOA. Some brands have been using it to provide customer service face to face with their users. It is an effective way of offering more personalized interaction, and gaining brand loyalty.
BL Ochman, CEO of Maximum-Plus.com, shares one really inspiring example of using Google HOA: In June, five 5th grade classes from Stephens Elementary School in Boone County, KY took a first of its kind Virtual Field Trip, live-streamed via Google+ and YouTube, to learn about Foodini, a revolutionary new kitchen appliance that uses 3D printing to print delicious, healthy food.
Some have been holding contests and competitions on HOA. People can record or stream themselves speaking, singing, dancing, or anything else they can think of. You have probably seen a lot of ad campaigns, music videos, TV shows and films featuring user content. HOA makes it easier than before.
How have you been using Google HOA? Has it improved your content marketing? Let us know in the comments!
Post from: Search Engine People SEO BlogHow to Generate More Web Content from Google Hangouts on Air
Written by Ann Smarty, SEOsmarty.com
The post How to Generate More Web Content from Google Hangouts on Air appeared first on Search Engine People Blog.
You may think that programming all your social media messages for the weeks at a time is a good thing, but there are some serious mistakes to that strategy alone. Like any good marketing plan, a balanced blend is what’s needed to succeed and pre-programmed messages alone won’t cut it. Here are 3 tips to […]
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If your marketing is supposed to be a mi
But almost always, there's emphasis on Google Analytics. Of course Google Analytics is awesome. Andrew Marsh recently published a post on how to interpret Google Analytics data. He points out how your traffic patterns work, how traffic patterns shift over time, and also know a lot more about how your blogging, SEO, social media, and email marketing campaigns work.
Tyler Calder wrote on why standard reporting sucks and how predictive analyses holds a promise for marketers.
Depending on your business, your marketing mix, and your demographics, Google Analytics might not even be telling you the complete story. Half-baked data leads often leads to wrong decisions. Sometimes, you need to go beyond Google Analytics.
It's even better if you can setup a streamlined, all-inclusive workflow for your analytics. In most cases, you'll require a combination of other tools along with Google Analytics. Here's how you can do it:
General Web Analytics Dashboards
If you are online, you want to measure traffic, bounce rates, time spent on pages, what visitors do on pages, where they come from, and the devices they use, etc. Here are the best dashboards for you to consider:
Its your main analytics engine, but it can only tell you so much. Its designed to help websites of all types and all sizes. For larger sites, Google Analytics does have issues in terms of sampling as Adam Cassar of Periscopic detailed in this post.
With Google Analytics, you can create specific dashboards for all sorts of goals and track almost everything you wanted to. Marcela De Vivo helpfully points to specific dashboards for SEO, PPC, Brand Monitoring, Brand Engagement, Social Media, and more.
Start with Google Analytics, but don't just stop there.
Cyfe is a different animal. It's a dashboard that brings in the numbers from almost all of your web properties and not just your website, social media, email campaigns, paid advertising, and others. For instance, you can pull in the numbers for the following:
- Pull in instances of customer service tickets from Zendesk or Salesforces Desk.
- Know how many people signed up, attended, and viewed your webinars on GoToWebinar
- Get instant numbers on how many people view or download your slide decks on SlideShare
- Track traffic and conversions on your Unbounce landing pages.
If you run out of pre-built widgets available at Cyfe, you can build your own custom widgets.
Social Analytics Dashboards
Social media is tricky — its not just about making pitches, putting up ads, and looking for conversions when it comes to this medium. There are also conversations, engagement, and traction.
There's branding, brand monitoring, conversation management, and more. Just knowing how many visitors came to your pages from Facebook, Twitter, Google+, and LinkedIn wont give you the complete picture.
Google Analytics tells you how each social network contributes to your traffic inflow. It can also point out how these visitors flow from social networks to your site, and also how and where they drop off. Meanwhile, you can track social conversions too.
Yet, Google Analytics doesn't tell how each of your social networks is performing. How many Twitter followers did you gain in the past month? How has your did your Facebook business page grow? Simply Measured has a robust set of tools to help you understand your social networks better. You also have a free set of tools to try.
Now, HootSuite isn't new to us here. Most of us use HootSuite to engage, interact, schedule posts, and more. But there's analytics built in for HootSuite that you can use to pull out information in a variety of ways to get insights on your social media performance. Reports can be dug up for your profiles on Twitter, Facebook, Google+ and LinkedIn pages.
Ian Cleary of Razor Social has a list of even more all-inclusive social media tools for you to consider.
Every business has focus on leads generated. It's not hard to see why, of course. Its critical for cash flow and its the crux for generating profits. Thankfully, you have a way to track leads and conversions with virtually any tool you might be using for lead generation.
Let's assume that you use Unbounce, LanderApp, Wishpond, or KickOffPages for building landing pages. Each of these tools has an in-built analytics dashboard for you to stay on top of your numbers. Of course, you could always track landing page performance from a single dashboard like Google Analytics or Cyfe. There could still be some data missing, however.
Consider Unbounce: if you use A/B testing, you'd have the performance of each variant matched with the other variant. Now, this data won't get into your Google Analytics (what gets in is standalone performance of either variant).
Generally, you'd be able to track results of your email campaigns on GA. But then, if you'd like to know a lot more such as open rates, subscriber counts, unsubscribes, results off subject line A/B tests, and field conversations off email campaigns, dig into the analytics and reports that your email provider gives you.
A/B Testing For Web Pages
If you do A/B testing on any of your web pages, the results of your tests are hard to find from Google Analytics. Now, each page can have a goal and you can measure goals achieved for each page.
But why go that extra mile when Optimizely has analytics that show you how your tests are performing? For every design element, page, blog post, and various calls to action, going into Optimizely Analytics is still a viable option. Either that or build a custom widget to port this data into Cyfe.
To Wrap Up
The good news is that instead of logging into every tool you use for lead generation, email campaigns, paid ads, social media, and more, you can just use a combination of one or two that you're comfortable with. When you're getting full value from your existing options, you can considering adding the next tool to your arsenal.
How do you build your analytics dashboards?
Post from: Search Engine People SEO BlogHow to Setup a Streamlined Workflow for Your Analytics
Written by Pratik Dholakiya, E2M Solutions Blog
The post How to Setup a Streamlined Workflow for Your Analytics appeared first on Search Engine People Blog.
You may thinking a coach or a paid mentor is something you can’t afford, but the better question to ask yourself is can you really afford not to have one? Coaches come from every profession and can offer you valuable structure, insights and motivation to take your business and yourself to the next level. There […]
"Blogging is one of the best ways that you can help your business."
Instead of just listing impressive statistics like "companies who blog receive 67% more leads every month than those who do not" I'm going to show you ten reasons why you should be blogging and the direct benefits it can have on your business. Trust me, if you were sceptical about blogging before, after reading this, you will be shouting the benefits of blogging from the rooftops.
1. Blogging Is Not Just A Quick Fix – It Is A Long-term Solution
Writing a weekly or even a monthly blog can have dramatic impact on your business. You may find the prospect of writing a blog every week extremely daunting – but do not panic. There is plenty of content out there to inspire you; it is simply knowing where to find it. Ensure you follow and read as many blogs as you can, they do not have to be related to your business but they will allow you to familiarise yourself with the different styles and formats that blogs can have. Also, try and keep up to date with the latest industry news, there may be a new piece of technology introduced or a new piece of legislation brought in which you may feel you want to write about.
Once you begin to find your feet, it will become apparent that the world of blogging really isn't as complex as you may have first thought. The one key thing to remember is that you must establish a routine when it comes to posting your blog. Give your readers a day when they know a new blog will be posted. Try once a month to begin with and slowly increase it to every week if possible. Remember, the benefits of blogging will not make themselves known immediately. If you are only able to blog once a month, it will take some time before you see results. However, if you are consistent and follow the rest of the tips in this blog, you will be amazed at the benefits blogging will bring to your business.
2. Blogging Can Drive Traffic To Your Website And Your Other Online Platforms
Blogging is one of the best ways to drive traffic to your website. By providing suitable links from your blog page back to your main website you are ensuring that those audiences who have enjoyed reading your blog can easily visit your website. As well as this being a real positive for increasing traffic, this movement in traffic will also noted by Google and can significantly improve your businesses SEO.
By ensuring that you also include your businesses social media logos on your blog, you are again encouraging audiences to visit your other online platforms. The main thing to remember here is that the more information you include for your audience, the easier you make it for them to interact and engage and the more likely it is that they will. Include small call to actions, encourage audiences to 'Like you on Facebook' or 'Follow you on Twitter. Blogging is a great way to start off a chain reaction from one online platform to another, just remember you need to pave the way to make it easy for audiences to do so.
3. Blogging Is A Great Way To Convert Traffic Into Customers
One statistic, which demonstrates this benefit of blogging, is that 92% of companies who blogged multiple times a day acquired a customer through their blog. Although posting a blog multiple times a day may not be possible for you and your company, this statistic demonstrates the benefits that blogging can bring to your business. By capturing audiences via your blog, they are more likely to visit your website and your other online profiles. It all leads back to diverting traffic to your website and encouraging that traffic to invest in your business.
Still not convinced? One of the best success stories comes from a business that was propelled from 0 to 100,000 customers through the use of guest blogging. BufferApp are a social media app that makes publishing on social media sites easier for users. All customers have to do is create an account with which they place all their content and then Buffer posts the content to their different social media sites throughout the day, automatically. Eradicating the need to have an employee sit and manually post on Facebook, Twitter, LinkedIn or any of their other social media platforms. The company achieved 100,000 users within 9 months solely through writing approximately 150 guest blogs for other sites. This is an incredible achievement and something that as you can see, takes time, persistence and demonstrates that blogging is not a quick fix. However, it shows the huge benefits that guest blogging or simply blogging can have on your business.
4. It Can Help Give You And Your Business Authority Within Your Industry
Writing a blog is an excellent way of making your business stand out in your industry sector. By showing your peers that you take an interest in events or developments within your industry can quickly ensure you are considered the 'go-to-business' for advice. Blogging and demonstrating your businesses knowledge often guarantees return custom. Readers will return time and time again to your blog because they understand and appreciate exactly what they are going to get.
5. Every Time You Blog, You Are Improving Your Business' SEO
SEO is extremely important for any business operating on the web and is something that many find confusing. However, blogging is an extremely easy and efficient way of improving your business' SEO.
When someone types a question or query into Google, the search engine automatically looks for articles with similar keywords. Therefore, if you have written a blog which shares the same topic and uses several of the same keywords mentioned, there is a good chance that Google will notice this and your article will be shown as a result. Therefore, you are expanding your demographic and improving your SEO without having to spend any money. Also, by including links within your blog, either to your own website or other blogs, this can also have an extremely positive effect on your SEO. It is about your website linking to other relevant online sources and hopefully other relevant online sources linking back to you.
6. Blogging Is A Sure Fire Way To Create Great Content
Blogging is all about content, and I'm sure you have heard many people say 'Content is King'. One amazing thing about writing a weekly blog is that you are instantly creating great, original content. Your latest blog can become a Facebook question supported with a link to your blog, a tweet informing followers that a new blog has been posted, or a LinkedIn debate. What else better to post on your own businesses social media pages then your new business blog?
By posting your blog to your social media pages, it also ensures that those people who follow you on Twitter, for example, but are not familiar with your blog or your website, may take the time to visit your site and read your blog. Remember to encourage interaction and engagement by posting your blog with a call to action.
7. Use The Opportunity Of Writing Blogs To Create Great Public Relations
Another brilliant benefit of blogging is that it can also greatly improve your businesses public relations, but best of all, at no extra cost! Blogging is a great way to create a positive online image for your business and it is also an opportunity to build upon and improve business relations. If you have recently read a blog post written by another company and it has provided you with inspiration for your blog post, then ensure you add a link back to their blog. This is something that is greatly received by bloggers and even more so by businesses. It may also ensure that the business thinks of you the next time they post a blog and provide you with a link back.
8. Blogging Allows You To Strengthen Business And Customer Relationships
Encouraging engagement with your blog is something that most definitely should be done every time you post. Do not be shocked or surprised if this occasionally includes the odd negative comment. When someone takes the time to comment on your blog, it is considered courteous to comment back – even if it is negative. Blog engagement is something that is viewed highly by Google and it could increase your chances of being found on the search engine. Even negative comments, which can be difficult at times to deal with, should be answered in the same way as comments of praise. Answering negative comments shows your business in a positive light, and many readers will appreciate you for taking time to deal with complaints. It is also vitally important to take on board comments left by customers, especially if it is regarding your products or services. They can often provide you with a great insight into what they feel needs altering or what products they would like to see introduced.
9. Blogging Allows You To Give Your Business Personality
It is often difficult for businesses to show personality at times, however, when you write your own blog, it provides you with an opportunity to inject some life into your online profiles. Your website and many other social media platforms are usually kept professional and corporate, however with a blog, you allow audiences to interact with your business through the use of comments, likes and shares. It is important to consider your brand personality when writing your blog. How can you make your business seem more approachable? More likeable? Use your blog as a gateway to showing a different side to your business.
10. Blogging Gives Your Business A Voice
By writing a blog weekly or even monthly, it gives your business a voice and an opportunity to inform people about your latest news and business happenings. Due to their personal natures, blogs have been rated the 5th most trusted source for accurate online information – this is because the consumer is being given information straight from the horses mouth. It is your chance to have your say as a business, so make sure that you give the right impression. What is it that you want your readers, audiences and clients to know and what lasting impression would you like to make?
So there you have it, the top ten reasons why you should be blogging to help your business. As you can see the benefits that can be achieved can have a major impact on your business, they often just take time to appear. Like everything, blogging is never and will never be a quick fix. It will take time to find your feet and gain a trusted following of readers. However, once you are prepared to invest that bit of time and hard work at the beginning, the effects will continually be felt so long as you keep blogging. And the best bit about all of this is – it will not cost your business anything, as blogging is completely free. So what are you waiting for? You surely can't need any more persuading? Get out there and get blogging.
Top 10 image by sam_churchill
Post from: Search Engine People SEO BlogTop 10 Reasons Why You Should Be Blogging To Help Your Business
Written by Jonny Ross, jonnyross.com
The post Top 10 Reasons Why You Should Be Blogging To Help Your Business appeared first on Search Engine People Blog.
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