Affiliated Business Logo Affiliated Business News
When I first started out in search, it was predominantly working on pay per click campaigns before I gradually started working more and more in SEO before eventually focusing nearly all my time in this area.  Hence, the name of this blog and why some of you who may remember my posts from 4+ years [...]

Bill Huertas

Publisher Tech Support Specialist

Bill receives all kinds of support questions on a daily basis here at Chitika. Today he was gracious enough to share 3 important questions that ALL types of Chitika users could benefit from.
What’s the difference between an “impression” and a “page view”?
“You may see these two terms
Read More
used often and different contexts. While they have similar meanings, it’s the context that makes the difference. Page views are a measure of website traffic. In this context, the term page view represents every time a page from your site is requested by a visitor. If you have three visitors that each request five pages, this will result in fifteen page views for your site.
Impressions are a measurement of the number of ads that are shown on your site. An impression occurs any time an ad unit is displayed. If you have two Chitika ad units on your page and five users request the page, the result will be ten ad impressions since the five users each saw two ad units.”
Are “unique IP addresses” the same as “unique visitors”?
“An IP address is a basically just a numeric pointer for computers and servers on the internet to be able to find each other. For example, if you type “” into your web browser, your computer and our servers know how to talk to each other based on this numerical IP address. Therefore, when you look at the number of unique IP addresses accessing your web site, what that loosely means is the number of different machines requesting information from your site.
The area where these two terms are blurred is when either a user accesses your site from multiple machines on separate IP address – for example, at work and at home. In this case, the number of users and IP addresses are both two, but there is actually only one unique visitor. On the other hand, a home or business could have a network that uses only one IP address on the internet. In this case, if two people from inside the network access your site, the unique IP address count would only be one, but the unique visitor count should be two. Generally, web statistics are reported in unique visitors, though this number is a highly-refined estimate.”
My Chitika reports give me a breakdown of impressions, clicks, CTR, Avg CPC and eCPM for my account. What is all this stuff?
“As explained previously, an impression is counted anytime an ad is displayed to your visitor. This may happen multiple times per page view if there are multiple ad units on a page. A click is a fairly easy unit of measurement – a click occurs when your user clicks on your ad. CTR or click-through-rate is the percentage of your impressions that garner clicks. For example, if your site has 1,000 impressions in a day and results in 10 clicks, you would have a 1% CTR.
Average CPC or cost-per-click is the average amount that you are paid per click generated from the ad units on your site. This number is represented as an average of the CPCs that you get on each click for each day. Specific CPC values can fluctuate depending on the market and having the average of these values helps to illustrate the overall trends of the CPCs generated for your ads.
eCPM or effective cost-per-thousand impressions (the M is for the roman numeral M meaning 1,000) is a unit designed to help normalize the performance of a CPC ad unit. On a simple level, this number represents the amount revenue you would generate for 1,000 impressions based on your current CTR and CPC. As an example, if you had 1,000 impressions at a 2% CTR you would generate 20 clicks. If your average CPC was $0.20 for those clicks, you’d earn $4 on those 1,000 impressions – a $4.00 eCPM.”
HAVE A QUESTION? Chitika Customer Support is available 24/7, please browse our knowledgebase or submit a ticket here.
Isabel Isidro and her husband, Nach Maravilla, reached what Isidro calls a “turning point” for their website,, in the summer of 2009. That’s when they found out about Chitika’s newest ad unit, the Mega Unit – an ad unit that would go on to increase their site revenues by 450% in the first month alone. We sat down and spoke with Isidro about her experiences as a web publisher, on running Chitika ads, and on how their earnings have been impacted over the past six months.
How did get started?
Read More
“We started in December 1999. We saw the tremendous growth potential of the Web and knew that we wanted to start an online business. We both were scammed by work at home business opportunities advertised in magazines, and we knew that there is a huge market of people out there looking for ways to earn money from their homes. We decided to start an information resource site to help people start, run and manage a home-based business the legitimate way.”
Do you currently own any other websites?
“We have since added two other sites to our network – for women entrepreneurs; as well as Learning from the Big Boys showcasing lessons that small businesses can learn from big businesses.”
What were your first experiences with online advertising?
“We tried several CPM ad networks, but we’ve always been so disappointed with the earnings. While our traffic increased through the years, our income from these ad networks stayed at the same negligible levels – even after giving them prime “real estate” in our site.
Our mistake was in assuming that Chitika will perform just like the CPM ad networks we have joined. We joined Chitika in 2005, and we basically didn’t expect anything from it. We just joined Chitika, and promptly forgot about it. We barely displayed the Chitika ads, and if we did, we placed it in less visible pages and in less visible part of the page. As a result, income from Chitika was negligible.”

..the way Chitika emphasized that their product is compatible with Google AdSense caught our attention.”

“We were doing extremely well with Google AdSense and direct ad sales at the time we joined Chitika, and all our premium real estate were given to AdSense and to our own direct advertisers. There was no question as to which ad network we should be focusing on and giving our prime real estate.
We started thinking about Chitika when Chitika Premium was announced. Our main priority has always been Google AdSense, but the way Chitika emphasized that their product is compatible with Google AdSense caught our attention. We already know from our experience with Google Adsense that our visitors are highly responsive to ads. Plus, receives a huge amount of search engine traffic. Still, Chitika remained in the backburner.”
So what changed your mind about keeping Chitika in low prominent placements?
“The turning point was when a Chitika email newsletter announced the availability of the Mega Units 500×250 and 550×250 in the summer of 2009. The newsletter also demonstrated the best practices for these new ad units, again emphasizing that these ad units are compatible with AdSense and how these units could work with AdSense on a page. I think that was the first newsletter from Chitika that I really paid attention to and read.”
The first month alone of implementing the mega units saw an increase of 450% in revenues – and that was only for a handful of our pages!”
“After reading the newsletter, we implemented the Mega Units at the bottom of a few articles to test it out. We were greatly pleased with the results. The first month alone of implementing the mega units saw an increase of 450% in revenues – and that was only for a handful of our pages! We knew that the time of ignoring Chitika was over. We are now in the process of adding the Mega Unit in all our pages.
We’re looking forward this year to seeing Chitika become a major revenue source for And we’re off to a great start – for the first half of January 2010, our unaudited earnings is already equal to what we earned from 2005 to 2008!”

Would you like to be featured as Chitika’s next Success Story? Contact us here.

Read more Chitika Testimonials and Success Stories here.
View Chitika’s Mega Unit & other ad sizes.
Login Here to get your Mega Unit Code | Sign up for Chitika

Terri Ann Swallow

Chitika EngineerPHP & WordPress Princess

Hey y’all it’s Terri from Chitika and I was fortunate enough to go attend WordCamp Boston 2010 this past weekend and I have some great tips to share with you.
First off – WordCamp was awesome. If any of you are WordPress publishers, thinking about doing more with WordPress or even
Read More
just a web publisher you ought to attend the next one close to you! You can find out more about the WordCamp events at If you missed WordCamp Boston all the sessions will be on SlideShare and SpeakerRate soon, and do make sure to watch the Ignite videos.
Here are the top five tips I gathered at WordCamp that I thought would be great to share with you Chitika Publishers (and blog readers)
54 Online Publishing Tips

  1. Post Often and Consistently
    If you have a free week don’t post 10 articles or blogs during that week if you typically post only twice a week. Pick a schedule and stick to it to create a habit. If you have time to write more – write something relevant to your website that might not be time sensitive and schedule it to post in the future or save it as a completed draft to post when you are to busy to write for your schedule.

  2. Check your Spelling & Grammar
    Most of us are not English teachers – but make your 6th grade English teacher proud by proofreading. I will usually construct a post and run it through the Word or Open Office grammar and spell check then I’ll read it aloud to make sure it makes as much sense aloud as it does on screen. If you struggle with things like word choice and grammar you should definitely read the Elements of Style by William Strunk and E. B. White. There’s a free online version but I highly recommend a copy for your desk to read through at least once – pick one up on Amazon!

  3. Vary Your Posts & Style
    Don’t just post text time after time – your regular readers and RSS subscribers would usually love to see different styles of posts. Video posts, audio posts, lists, stories, interviews and add some stock photos to some of your posts too! Your content feels even more fresh when you jazz it up (on top of posting regularly, see also #1).

  4. Full Disclosure is Optional but Recommended
    If you are posting reviews for products or services that you may receive affiliate payments from or referral revenue it’s polite to add some text to the page disclosing this information. It’s optional but make sure to check with your legal department or regional government about what kind of disclosure laws are in place to protect bloggers and their readers. For US Publishers: How do bloggers follow the Endorsement Guides?

Want more tips?  Post a comment and we’ll make sure to address some more web publishing tips in the future!
The Chitika Team is excited to be working with Squidoo because they are a model publisher for our network.
Chitika has always been a publisher centric advertising network, working with publishers to maximize advertising revenue and giving them choices about how to do that.
We understand that all publishers have an inner dialogue about how to maximize revenue and grow the business, but also create the greatest user experience possible.  Often times strategies to maximize revenue are perceived to be the worse options for ensuring high us
Read More
er experience.  Take for example putting up another ad unit.  More ads means a worse user experience, right? Well hold on.
Squidoo is uber concerned with visitor experience.  So adding a Chitika | Select ad to their page would seem to go against their philosophy of creating the highest quality user experience.  Turns out that wasn’t the case.  Here’s why:

  1. Chitika and Squidoo worked together to customize the look and feel of Chitika’s ads to perfectly integrate with Squidoo’s themes.  We worked on a custom title and colors that fit both Squidoo’s metrics of quality but also ensuring performance and revenue.

  2. Chitika’s targeting technology can decide when to show an ad or when to disappear.  Yup that’s right, we don’t show ads all the time risking your visitors experience.  We think smart impressions is more revenue and user experience.  Based upon a number of metrics our ads show selectively and that helps protect Squidoo’s most loyal visitors by insuring that we won’t show them ads.

The end result is that Squidoo is enjoying additional revenue while protecting their impressive brand and high user experience.  How could Chitika help your site increase revenue and user experience?
Up until now, Chitika ads were only able to cater to your search traffic with
Chitika | Premium.  I am now happy to introduce Chitika | Select ads, which will display to more than just your search traffic. 

This upgrade to Premium ads on will allow Chitika ads to reach more visitors and directly increase your Chitika ad revenue.  We estimate Select ads could give publishers a 5 – 10% revenue increase on top of Premium ads alone.
Read More

How do Chitika | Select ads work?
Using our click-prediction technology, Chitika | Select ads will display only when there is a higher chance the ad will be clicked. The percentage of non-search traffic that will see the Select ads will vary from site to site.
Can I Still Use Chitika | Select With Google AdSense?
Yes! Just like the Chitika | Premium ads you can use the new Chitika | Select ads and AdSense together on the same page.
How Can I Upgrade My Chitika | Premium Ads?
You don’t need to, it will happen automatically Monday, March 8th 2010.
Are Chitika | Select Ads PPC (Pay-Per-Click)?
Chitika | Select will always show the highest-paying ads possible. This will include PPC ads as well as CPM image/banner ads (which pay per impression, whether a user clicks or not).
Will Chitika | Select Ads look different than Chitika | Premium?
Sometimes. Similar to how Google shows image/banner ads if they determine that it is the highest paying ad for a certain user visiting the site, we will do the same. Some of your users will see ads with the Chitika | Premium format and others will see ads that look different but will pay more.
If you would rather have your Chitika ads continue to ONLY show to your search traffic, you can learn more about the opt-out option for Chitika | Select in our knowledgebase.  *However by doing so, you will miss out on a potential revenue boost!
What do you think of our new Select ads?   Please comment below.


We’ve received tons of feedback and questions about Chitika | Select, so I want to put the answers to some of the most-asked questions here:
So on Monday, am I suddenly going to be showing a ton of different/strange ads on my site?
No – not at all.  We will be gradually rolling this out, starting with a very small amount of additional “Select” impressions.  As we gather more feedback and performance data, we will increase the amount of additional “Select” impressions that we show.
Why is this an opt-out instead of an
Read More
Simply due to your feedback.  Ever since we launched Chitika | Premium 2 years ago, 90% of publisher feedback has been that you love how we monetize search traffic, but you want to also earn money from the rest of your traffic too.  Since the vast majority of you want to be able to do this, we are automatically turning it on. To give you some idea: Google shows ads for 100% of your traffic. Chitika currently shows ads for less than 30% of your traffic (about 60% of US traffic across our network). Given the huge available opportunity – this was a no-brainer that a lot of our publishers are asking for. However, in all this — please note that our core philosophy of not bombarding the user with ads still remains. We will only show ads when we really believe that the user will benefit from them — the rest of them time, the ads will continue to collapse.
For publishers who DO NOT want this new functionality, it is very easy to opt-out.  Just login to your Chitika account and go to the “My Account” tab.  The opt-out is at the bottom of the page.  [Update: We will be giving you multiple levels of control -- so you can opt-out/opt-in at an account level, or only for certain ad units.  See how to do this below.]

How does Chitika | Select choose when and when not to show an ad?
We determine when (and when NOT to) show an ad by using our new click-prediction technology. What is click-prediction technology, you ask? We have been conducting HUGE amounts of research over the past 1 year which allows us tremendous amount of insight into how users interact with ads. For example, did you know that IE users are twice as likely to click on an ad as FireFox users? These types of statistical studies are the core of this new predictive technology. This type of analysis is common in other industries such as insurance, credit cards, etc., and now Chitika is bringing that to online advertising. [Note: This new click prediction technology has been running on select publishers on parts of our UK traffic for the last 3 months -- the results have been outstanding]
Your premium ads look at the search terms used to arrive on the site – as a result you get really relevant results- what about Select, how will we know the ads are something I want on my site and/or relevant?
The Chitika | Select ads may or may not be relevant to your content – however you can be SURE that they are relevant to the user.  Remember – the Chitika | Select technology will determine the likelihood of whether an ad is a good match for that user or not.  This is how we are able to command a high eCPM – by selectively showing ads when we know that they have some value for the user.  Remember: For these new ads, what YOU see might be a lot different than what your READERS are seeing (this is similar to the “interest based” ads on Google Adsense — its targeted to each user). However, since they are targeted to the user — they command higher CPMs than untargeted ads.

What do you mean by “Image ads”?  What do these look like?

Just like Google AdSense’s image ads, these will be high-quality graphic/banner ads from major brand name advertisers.  We will only choose to show graphic/banner ads if they command high CPMs.  These are the same ads that run on top ComScore 500 publishers’ sites.
I do not want image/graphic ads on my site!  But I do want to use Chitika | Select – is that possible?
Yes – in the opt-out section, you can keep Chitika | Select switched on, but opt-out of the image ads part of the service. Our goal here is to give you the options and the controls. We understand that no single size fits all.
Can I see a breakdown showing my earnings from search (Premium) vs. my earnings from non-search (Select) traffic?
Yes.  You will be able to run reports on this that separate the 2 types of ads that are showing – this will give you an accurate read on how well each type of ad is performing for you.

Can I keep my search-only ads where they are, but add new placements for the Select ads?

Yes.  If you want to use both the current Chitika | Premum ads and Chitika | Select, you should opt-out of Chitika | Select, and then you can just add this line of code into your new ads which will enable them for Select:
ch_select = "enabled";
Or vice versa – if you want to turn all of your existing ads into Chitika | Select, but then keep 1 or 2 ad Premium, you should stay opted-in to the new Chitika | Select service.  Then you can add this line of code to the 1 or 2 ads that you want to show to search-only:
ch_select = "disabled";

What if I am using an Alternate Ad to show to my non-search traffic?

Your Alternate Ad will continue to function just like it did before.  However, Chitika | Select ads will override it whenever we feel that we can earn an eCPM yield that is similar to or greater than what you are earning on your search traffic.
Can I be assured that only family-friendly ads are displayed?
Just like Chitika | Premium ads, we do our very best to ensure that our ads are family friendly. We do not allow adult advertisers or do business with adult advertisers. Period. These ads are filtered by multiple parties using various filtering tools.  Again – all of these ads are sourced from major brand advertisers and are shown on top ComScore 500 sites, so there is little room for error.
In the rare case that an ad would somehow slip through this, you are able to block ads by merchant and keyword from your “My Account” tab in your Chitika account.  Also, you can submit any offending advertiser URL’s to our customer support team and we will have them removed immediately.
What about traffic outside the US and Canada?
Stay tuned!  With Chitika | Select technology we will be incorporating lots of new advertising partners, and we will be able to open up to more than just US and Canada traffic.  This will begin to happen slowly and ramp up as we continue to roll the service out.
So… what other questions do you have?  What other info/features/etc. would you like to see added to this?  Please share your thoughts in the comments below!
Hi, all!  I’ve put out a few research studies showing that Bing traffic converts better than Google traffic, and always the response from publishers has been: “Great, now what do I do?”  How do you optimize your website to increase your traffic from Bing specifically?
Well, last week I attended SMX West in San Jose, and had the pleasure of meeting and interviewing Sasi Parthasarasy, one of the brilliant minds behind Bing, and asked him just that.  L
Read More
et’s see his response:

Thanks Sasi for your candor, and your advice. You heard the man, folks: secure up those sites, and blow readers away with awesome content!
There is still some debate whether the search engines place any weight on keywords used within page urls and that’s actually what I wanted to quickly test. So I set up a couple of pages from this blog and included unique words within the page url, one separated by hyphens (dashes) and the other by [...]
If you were among the many people who loves Google’s Category Filters option, which allows publishers to automatically block all ads in a specific category (ie. blocking all weight loss ads), you will be happy to know that Google will be allowing publishers to block three more categories per account.  So as soon as it [...]
Join Our Newsletter:

What is Affiliated Business?

Affiliated Business is a social network of bloggers, webmasters, and Internet entrepreneurs. It allows you to publish and share your news and to discover the best resources, tips, and ideas concerning affiliate marketing, blogging, homebusiness and making money online. You can submit your stories, vote for interesting news, take part in discussions, and network with other site users.

Latest Comments
Affiliated Business RSS Subscribers