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by Jayson DeMers



Like them or not, buzzwords have their place in every industry. In 2016, search marketers will need to know a handful of buzzwords in order to remain relevant. Some of them you may already know, while others will be completely brand new. Time to start studying!
The Value of Buzzwords
There's debate in the business community regarding the usefulness and value of
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buzzwords. Do they make you look stuffy and cliché? Or do they allow you to connect with people on an even playing field?
According to marketer Lindsey Davis, the following statement is an example of bad buzzword usage: "To show our client that we are thought leaders, let's think out of the box and bring some gamifacation into the mix by creating an immersive and edgy experience for our consumer."
What does this statement actually say? It's merely a conglomeration of buzzwords that provides little utility to a conversation. "Conversation is meant to be a collaborative process," Davis reminds readers. "When it is ambiguous, it fails."
But Davis also admits buzzwords can be used effectively in certain situations. She provides an example of good buzzword usage through the following statement: "Our client has expressed interest in ROI measurement. Here is an example of how I envision this coming to life and providing value to our client."
"Good buzzword use occurs when affording ground for action," she writes. In other words, if you can use a buzzword in a way that contributes to the conversation and allows you to eliminate superfluous words, then your decision to use the buzzword is sound. 
Another business expert, Steele Champion, calls buzzwords "conformity at its finest." He claims that buzzwords are used to silently tell people you understand them. It's like being part of an inside joke. You want others to know that you know, and you feel a connection to those who understand you (and vice versa). 
6 Search Marketing Buzzwords
It's important to understand the utility of buzzwords as a whole before delving into specific terms that are popular in today's business environment. As you can see, there are times when buzzwords are effective, as well as times when they aren't. It's worthwhile to learn how to use buzzwords effectively in order to put yourself in the right position. 
In the world of search marketing, buzzwords are popular. The troubling issue is that many are meaningless, while some have real value. The key is to determine which fall into the former category and which are found in the latter. With that being said, let's take a look at some of the search marketing buzzwords you need to be familiar with in 2016. 
1. Actionable Analytics
This year, look for "actionable analytics" to be one of the common tech buzzwords. It will rise to prominence as a result of the increased importance of business analytics and big data in both small and large businesses. You'll begin to see more software and tools developed with the sole purpose of offering actionable analytics, which crunch and correlate all types of structured and unstructured data in order to make real time action and response feasible. 
According to this blog post from datapine, a leader in business intelligence software, 2016 will be the year that business intelligence software finally becomes intuitive and, well, intelligent.  "As opposed to older systems that primarily aggregated and computed structured data, actionable analytics tools will be able to reason, learn and deliver prescriptive advice," the post reads.
2. Social reach
While the buzzword has been around for a while, the term "social reach" is finally gaining some steam in the search marketing world. Social reach simply refers to the number of times social media content has been viewed by a unique person. 
3. Device Mesh
Internet of Things was a buzzword of the past that's now considered common language. Could the new buzzword "device mesh" experience a similar path? Device mesh refers to the connective tissue between different devices - including mobile, home, wearable, and auto devices. Device mesh is what's expected to propel the Internet of Things forward.
4. Influencer Marketing
Another popular buzzword that's been around for a while but will increase in popularity this calendar year is "influencer marketing." This buzzword refers to influential people who support and vouch for your brand. Big brands such as Coca-Cola and Under Armor have been doing this for years, but look for smaller brands to jump on the trend in 2016. 
The goal of influencer marketing is to focus the advertisements and marketing messages on the influencer, as opposed to the product or brand. The hope is that, by leveraging the influencer's power, viewers will automatically associate the individual with the brand. 
5. Authenticity
As you know, there's a big difference between authentic marketing messages and obviously-endorsed marketing messages. Authenticity is the buzzword that refers to the former. In other words, it's how you appear to your audience. While authenticity is a big deal in social media marketing, look for brands to begin focusing on authenticity in search marketing in 2016 as they look for higher returns.  
6. Biased Algorithms
Are algorithms actually computer-based, or do humans insert their own biases into these complicated equations? For example, why does Google show more ads for top-earning jobs to men than to women? (This is something Carnegie Mellon University researchers actually discovered). 
While Google and other search engines would probably tell you there are no biases in their algorithms, the data would tell a different story. Look for biased algorithms to get more discussed in 2016 as binary code becomes more politicized. 
Use Buzzwords Sparingly
If you were to boil down the advice regarding proper usage of buzzwords in today's business environment, it would come down to three words: Use them sparingly. There are certainly times when buzzwords are inappropriate and eye-roll inducing, but there are also a number of situations where buzzwords can be used to clarify meaning and convey actionable advice. 
As you consider the use of buzzwords in 2016 and how they fit into your vocabulary, keep the aforementioned buzzwords in mind and do your best to use them in appropriate situations, while avoiding overusing them in the wrong ones. Your ability to do so won't be lost on your peers. 


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I am a big proponent in using content to build long-term affiliate sites, and I produce lots of my own original content on a regular basis, but that’s just not scalable for many sites.
I’ve used EzineArticles for years to provide fresh content to sites, and I am an author on EzineArticles, too.
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Many people turn into affiliate marketing and a lot of them have given testimonials that they have really earned from it in just a few months of marketing affiliate products. Others even earn a few hundreds daily. How is this possible? What steps are they taking and what kind of marketing strategies are they following in order to drive traffic to their landing pages?

Affiliate marketing certainly can make you money. But patience is necessary and a lot of works have to put in. However, once you have left your mark in the sites where you want to gain traffic from, it stays there for l
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ong period of time and people would keep on visiting that page and you would get free traffic and affiliate sales from time to time.

So, what are the ways the professional marketers are taking in order to market their affiliate products effectively? Marketing a product needs careful planning and concept development. There are many sites where we can post a link to our landing pages which rank higher in Google. Below are some of them and it’s up to you to fully utilize and use the opportunity.

Squidoo Pages - Professional affiliate marketers use Squidoo pages to write a review about their products and to post links to their landing pages. Squidoo ranks high in search engines and if you use the highly searched keywords in your product review, there are great chances that your Squidoo page will land in the first or second page of the search engine. Squidoo is a reliable and trusted site so reviews written in the lenses are mostly preferred by most buyers.

EzineArticles – this article directory site contains hundreds of reviews and related articles about the products being endorsed online. EzineArticles has a pagerank of 6 and it also ranks high in search engines. Internet marketers find it a reliable site to endorse their products online where they get positive results. Creating an article about the product you are endorsing and submitting it to EzineArticles is a great step in marketing your affiliate products. It is important that you make your article as informative as possible so it won’t come out that you are only marketing your product but readers would also find your article very useful. This kind of article generates clicks to your given link at your author page. Readers usually become curious to know more information from the homepage of the author of the article.

Blogging – creating your own blog and creating backlinks to it is also an effective strategy. Once you have created your blog and added articles to it, you can write a review about the product you are endorsing then adding a link in the middle or bottom part of the article to your landing page. You can then join social bookmarking sites, microblogging sites, forums, social networking sites and other sites where you can generate traffic to your blog. Once you have thousands of backlinks to your blog already plus if you use keywords which are highly searched and with very less competition, there are great chances that your blog will be found. The reviews you post in your blog will then be read by buyers and if you have good quality review, there are big chances that your product will be purchased.

Article Directories – aside from EzineArticles, there are thousands of article directories online. The process is similar to what you will do with your articles at EzineArticles. It is important to note also that the article or review you submit to these article directories are modified, that is, no duplicate content if possible as Google penalizes posts which are in duplication with the others that they will find online. It is best to submit your articles first to article directories with higher pagerank as they are found first than those articles from directories with lower pagerank.

Submit to Social Bookmarking Sites - social bookmarking sites are reliable and effective in driving traffic to our blogs. Once you submit your post to thousands of social bookmarking sites online, you are creating thousands of backlinks which increases your blog’s pagerank. This boosts your blogs traffic and gives it a greater chance to land high in search engines.

People who search products and product reviews usually search first in Google or other search engines before they purchase it. Once they find your review and go to the link being endorsed in your review, there are greater chances of getting a sale. Affiliate marketing is the best and fastest way to earn money online if only you are doing the right method and strategy of driving traffic to your landing pages. It is important also to write high quality reviews and information about your products. People do really buy an item once they are satisfied with the review they find about the product they want to buy. The above ways are some of what professional internet marketers are doing. It is up to you if you will try them out. If you research about the ways and steps on how to market your affiliate products, you will always read about Squidoo pages, EzineArticles and the other methods discussed above. It is up to you to give it a try. In the end, you would be thankful you did.
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