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Welcome back to my brief Introduction to Twitter Advertising! In case you missed it: In this three-part series, Ill be walking you through three of the most important questions to consider before you get started with advertising on Twitter:

1. What is your objective?

2. Who is your target audience?

3. How are you going to measure your success?

Ive already discussed how Twitter can help you meet your marketing objectives, so lets move on to possibly the most important part of any Twitter campaign: Targeting. After all

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" if you dont target the correct audience, you wont have a successful campaign.

Who Is Your Target Audience?

You probably know who you want to target " but can that audience be found on Twitter? Heres a breakdown of how to navigate Twitters targeting options.

Keyword Targeting

- Reach people that search, tweet about, or engage with specific keywords. These are best used to promote events (#NYFW), product interest (#iPhone6) or purchase intent (travel ideas).

Interest Targeting

- A slightly less-specific version of Keyword targeting, Interest targeting permits you to select Interest groups that have been predetermined by Twitter. Twitters two-level hierarchical targeting options allow for you to get pretty specific " for instance, within the broad Books and literature category, there are several more specific genre/category options, like Cookbooks or Romance. Interest categories are a great option if youre looking for a broader reach.


Follower Targeting

- Target the audiences of specific Twitter handles. This can help you find new audiences, demonstrate brand expertise on a specific topic or gain publicity. By targeting an influencer in your industry, youll be able to reach their audience and demonstrate your business expertise. You could also try targeting your competitors audiences to generate awareness of how your business can help solve their pain points.


- Target the second-screeners. I saw this a lot during Shark Week " brands were leveraging #SharkWeek to attract attention from those who were engaging with Shark Weeks programming. While this option is less applicable for most businesses, it can be very successful for others. Jacobs Creek Winery, for example, leveraged ABCs The Bachelor and encouraged fans to tweet with the hashtag #MoscatoMonday. And it caught on " encouraging social watching also generated product awareness of their delicious Moscato.


Tailored Audiences

- Have a CRM list of emails? Put it to use on Twitter. New to the self-serve platform (previously, you could only access this level of targeting via a 3rd party vendor), you can now upload a list of email addresses & target them directly on Twitter. I would recommend this tactic only if you have a rather large email list at your dispense as the match rate of emails to @handles could be <50%. Also, note that it can take a few hours for the uploading/matching process to happen.


- Also new to the self-serve platform, you can now generate a remarketing code to place on your landing page and use to retarget users on Twitter. This would be an especially useful tactic to encourage donations, contest entries or event sign-ups.

Once you know your objective, its imperative to reach the right people in order to get your message across. As with all campaigns, its certainly easier to cast a wide net and get your message out to many people, but the only users who will take action are those who share an affinity with your message. As such, dont be afraid to call out specific groups and use images that speak directly to your target audience.

Coming soon: Part 3 of my Introduction to Twitter Advertising, where Ill discuss how to measure your success. Stay tuned!

next steps

Post from: Search Engine People SEO BlogHow To Do Twitter Advertising – Part 2: Targeting

Written by Victoria Hoffman,

The post How To Do Twitter Advertising – Part 2: Targeting appeared first on Search Engine People Blog.

So what is shaking up the industry and causing all these problems? I think it's somewhat of a domino effect that can happen when you have chains of advertisers and networks all interconnected and pushing each other's offers to some degree. Then mix in a few big FTC lawsuits and fines, all the rebill problems, tightening up of merchant account terms and things start to fall apart. I've really never liked the CPA industry much because so much of it is spammy, scammy, get rich quick offers, incentive offers and freebies.

When you think of a new baby, immediately we think “sleep deprivation.” Most parents have experienced sleep issues with babies or toddlers, but one Texas couple took matters into their own hands and invented a solution to their daughter’s sleep problem. After two weeks of utter exhaustion, Stephanie was desperate to help her daughter sleep […]

The post Two Parents Turn $700 Savings Into a Million Dollar Business appeared first on

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f="">Blogtrepreneur - The Business of Blogging For Busy Entrepreneurs.


Google Hangouts on Air have been the best thing Google Plus has given to us. The ability to set up video conferences with multiple participants, the easiness of set-up and the "live streaming" option: There's simply no alternative for this product.

Google HOA is also a great way to generate some pretty sweet web content for their blog, service or site. But before I go into that, let me refer you to my older SEP blog post on how you can make the m

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ost of Google HOA content on re-packaging it into in multiple content formats including podcasts, courses, etc.

types of contentIf you need more re-packaging ideas, First Site Guide has the whole section dedicated to all types of content you can create for your blog. The idea is, if you decide to give a Google HOA a try, don't stop at hosting video discussions: Instead, make the most of your effort by re-purposing that video content again and again to reach more channels.

Now let's take a look: Which types of Google HOAs are there?

Live Streaming Is The New Podcast

Podcasts are still awesome, but video live streaming? Now that is the new era of digital content. People are going crazy for videos, especially videos of entertaining people doing or saying entertaining things. That also goes for people saying informative things. You put all of those elements together, and you have a truly dynamic piece of content that anyone can enjoy.

The question becomes: how can that content be best utilized? What exactly can be created? What will attract the most viewers? The only limit is your imagination, and the more original the idea the better. But here are a few to get your creativity flowing.


This is a rather new way of using Google HOA. Webinars are a very popular way of sharing information with entire groups of people. Some gurus and experts will hold paid webinars that cover a larger variety of topics, spanning over the course of many days or weeks.

Whether you choose to do a free or paid, or a long or short, HOA is a simple platform to stream your online seminar. You can then record it, in order to offer it to others, if you choose. But some don't, and instead create whole new webinars a couple of times a year. The easy use of HOA means nothing too complicated has to be planned in order to do this.

Expert Interviews

Have an expert you have been itching to get your hands on for an interview? Doing a video one might sweeten the deal, as videos have been proven to attract a lot of attention. You can offer an HOA streamed interview with anyone in your industry that is willing to do a sit down.

Group Interviews

The Black Eyed Peas took part in a group chat with fans prior to a show in New York City. Members of the US Supreme Court took part in an interview and discussion as part of a NYTimes look into the Affordable Health Care Act. Being able to speak with multiple people, in real time, even if your followers are not taking part, is a powerful tool.

One of my personal favorite ways to use HOA is to combine the expert and the group interview format. You can get a wide array of opinions and ideas, and even take user submitted suggestions online at the time of the streamed interview so everything is done live.

Example: Alex Mandossian does an awesome job hosting regular Google HOAs in the radio-show style: he invites featured interviewees, breaks the conversation to explain what's going on to those who just tuned in, invites questions from the audience. His style is pretty fascinating.

Live Streaming

Conference Panels

This is such a cool idea. When you are at a conference, you are in the promised land of interview opportunities. Try and get together a handful of people in your niche, and stream an entire Q&A session with them, just like you would a panel. This works for conferences, conventions, any major event you are taking part in.

Now only does this give you a rare chance at a complex interview, but it also captures the excitement of the environment.

Community Meetups

Let's say you have managed to create a community with the people who visit your site. That's great! Now, why not give them the chance to interact with one another, face to face? Small groups can chat, and it can be a really fun experience for everyone involved.

One community I am a part of have chats on HOA twice a month. It keeps us informed, connected, and is just enjoyable. Everyone likes meeting up with like minded people, and this way you can easily do it around the world. All using the same free, accessible tool.

Other Uses

Of course, generating content isn't the only way of using HOA. Some brands have been using it to provide customer service face to face with their users. It is an effective way of offering more personalized interaction, and gaining brand loyalty.

BL Ochman, CEO of, shares one really inspiring example of using Google HOA: In June, five 5th grade classes from Stephens Elementary School in Boone County, KY took a first of its kind Virtual Field Trip, live-streamed via Google+ and YouTube, to learn about Foodini, a revolutionary new kitchen appliance that uses 3D printing to print delicious, healthy food.

Virtual Field Trip

Some have been holding contests and competitions on HOA. People can record or stream themselves speaking, singing, dancing, or anything else they can think of. You have probably seen a lot of ad campaigns, music videos, TV shows and films featuring user content. HOA makes it easier than before.

How have you been using Google HOA? Has it improved your content marketing? Let us know in the comments!

Post from: Search Engine People SEO BlogHow to Generate More Web Content from Google Hangouts on Air

Written by Ann Smarty,

The post How to Generate More Web Content from Google Hangouts on Air appeared first on Search Engine People Blog.

Really great insights and tips about how affiliates need to change, adapt or die in the new world of Google Penguin, Panda and all the other updates. This video and the blog post below it are as much about the attitude adjustments affiliates need to make, as it is about the site structure changes that are needed. Lots of meat - well worth a watch and a read!
Basically as markets go Bishop needs a kick up the arse. Just three stalls trading on Saturday 17th May  

You may think that programming all your social media messages for the weeks at a time is a good thing, but there are some serious mistakes to that strategy alone. Like any good marketing plan, a balanced blend is what’s needed to succeed and pre-programmed messages alone won’t cut it. Here are 3 tips to […]

The post 3 Tips To Avoid Scheduled Social Media Disaster appeared first on Blogtrepreneur - The Bus

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iness of Blogging For Busy Entrepreneurs.


Analyze by Beantin webbkommunikation

If your marketing is supposed to be a mi

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x, and if there's a possibility that you'd be using a wide range of marketing channels to promote your business, that's a lot of money you are investing. For all that money, there ought to be an ROI. On SEP, we cover a lot on analytics, dashboards, and ROI.

But almost always, there's emphasis on Google Analytics. Of course Google Analytics is awesome. Andrew Marsh recently published a post on how to interpret Google Analytics data. He points out how your traffic patterns work, how traffic patterns shift over time, and also know a lot more about how your blogging, SEO, social media, and email marketing campaigns work.

Tyler Calder wrote on why standard reporting sucks and how predictive analyses holds a promise for marketers.

Depending on your business, your marketing mix, and your demographics, Google Analytics might not even be telling you the complete story. Half-baked data leads often leads to wrong decisions. Sometimes, you need to go beyond Google Analytics.

It's even better if you can setup a streamlined, all-inclusive workflow for your analytics. In most cases, you'll require a combination of other tools along with Google Analytics. Here's how you can do it:

General Web Analytics Dashboards

If you are online, you want to measure traffic, bounce rates, time spent on pages, what visitors do on pages, where they come from, and the devices they use, etc. Here are the best dashboards for you to consider:

Google Analytics

Its your main analytics engine, but it can only tell you so much. Its designed to help websites of all types and all sizes. For larger sites, Google Analytics does have issues in terms of sampling as Adam Cassar of Periscopic detailed in this post.

With Google Analytics, you can create specific dashboards for all sorts of goals and track almost everything you wanted to. Marcela De Vivo helpfully points to specific dashboards for SEO, PPC, Brand Monitoring, Brand Engagement, Social Media, and more.

Start with Google Analytics, but don't just stop there.


Cyfe is a different animal. It's a dashboard that brings in the numbers from almost all of your web properties and not just your website, social media, email campaigns, paid advertising, and others. For instance, you can pull in the numbers for the following:

  • Pull in instances of customer service tickets from Zendesk or Salesforces Desk.
  • Know how many people signed up, attended, and viewed your webinars on GoToWebinar
  • Get instant numbers on how many people view or download your slide decks on SlideShare
  • Track traffic and conversions on your Unbounce landing pages.

If you run out of pre-built widgets available at Cyfe, you can build your own custom widgets.

Social Analytics Dashboards

Social media is tricky — its not just about making pitches, putting up ads, and looking for conversions when it comes to this medium. There are also conversations, engagement, and traction.

There's branding, brand monitoring, conversation management, and more. Just knowing how many visitors came to your pages from Facebook, Twitter, Google+, and LinkedIn wont give you the complete picture.

Simply Measured

Google Analytics tells you how each social network contributes to your traffic inflow. It can also point out how these visitors flow from social networks to your site, and also how and where they drop off. Meanwhile, you can track social conversions too.

Yet, Google Analytics doesn't tell how each of your social networks is performing. How many Twitter followers did you gain in the past month? How has your did your Facebook business page grow? Simply Measured has a robust set of tools to help you understand your social networks better. You also have a free set of tools to try.


Now, HootSuite isn't new to us here. Most of us use HootSuite to engage, interact, schedule posts, and more. But there's analytics built in for HootSuite that you can use to pull out information in a variety of ways to get insights on your social media performance. Reports can be dug up for your profiles on Twitter, Facebook, Google+ and LinkedIn pages.

Ian Cleary of Razor Social has a list of even more all-inclusive social media tools for you to consider.

Lead/Conversion Dashboards

Every business has focus on leads generated. It's not hard to see why, of course. Its critical for cash flow and its the crux for generating profits. Thankfully, you have a way to track leads and conversions with virtually any tool you might be using for lead generation.

Landing Pages

Let's assume that you use Unbounce, LanderApp, Wishpond, or KickOffPages for building landing pages. Each of these tools has an in-built analytics dashboard for you to stay on top of your numbers. Of course, you could always track landing page performance from a single dashboard like Google Analytics or Cyfe. There could still be some data missing, however.

Consider Unbounce: if you use A/B testing, you'd have the performance of each variant matched with the other variant. Now, this data won't get into your Google Analytics (what gets in is standalone performance of either variant).

Email Campaigns

Generally, you'd be able to track results of your email campaigns on GA. But then, if you'd like to know a lot more such as open rates, subscriber counts, unsubscribes, results off subject line A/B tests, and field conversations off email campaigns, dig into the analytics and reports that your email provider gives you.

Leading providers such as MailChimp and Campaign Monitor make all this data available to you instantly, in real time.

A/B Testing For Web Pages

If you do A/B testing on any of your web pages, the results of your tests are hard to find from Google Analytics. Now, each page can have a goal and you can measure goals achieved for each page.

But why go that extra mile when Optimizely has analytics that show you how your tests are performing? For every design element, page, blog post, and various calls to action, going into Optimizely Analytics is still a viable option. Either that or build a custom widget to port this data into Cyfe.

To Wrap Up

The good news is that instead of logging into every tool you use for lead generation, email campaigns, paid ads, social media, and more, you can just use a combination of one or two that you're comfortable with. When you're getting full value from your existing options, you can considering adding the next tool to your arsenal.

How do you build your analytics dashboards?

Post from: Search Engine People SEO BlogHow to Setup a Streamlined Workflow for Your Analytics

Written by Pratik Dholakiya, E2M Solutions Blog

The post How to Setup a Streamlined Workflow for Your Analytics appeared first on Search Engine People Blog.

The book, called ‘Monetizing Online Forums’ is the most in-depth source of information on generating revenue from online forums to date. The book just launched and is available for free.

You may thinking a coach or a paid mentor is something you can’t afford, but the better question to ask yourself is can you really afford not to have one? Coaches come from every profession and can offer you valuable structure, insights and motivation to take your business and yourself to the next level. There […]

The post 3 Reasons Not Hiring a Coach is Costing You Money appeared first on Blogtrepreneur - The Bu

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siness of Blogging For Busy Entrepreneurs.

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