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Here's a scenario: you own a small online store that sells products and you are struggling to get enough traffic or conversions. Despite the fact that you have probably spent a lot of money on pay per click and SEO campaigns, you are not seeing results that are long-lasting or viable.

get traffic to your e-commerce website
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Here are 5 ways you can get traffic to your e-commerce website that you may not have thought of before.

1. Product Listing Ads

One of the most effective ways to get people that are looking for your products is to create product listing ads (PLAs) in Google Adwords. In order to create PLAs, you first need to create a product feed, which follows Google's feed specifications.

Once you have the feed generated, the next step is to login to the Google's Merchant Center. If you do not have an account yet, you will need to create one.

The next step is to upload your feed. You can either choose to manually upload it, or choose to host the feed file on your website so that Google can fetch it on a scheduled basis. The feed only lasts 1 month, so if you manually upload it, you will need to do so every month.

When your feed has been successfully uploaded and processed, you should see products in your Merchant Center. Once they are approved (usually takes a few hours), you are ready to jump to Adwords where you will create your PLAs and start driving some seriously targeted traffic.

2. Affiliate Marketing

Another way to get some traffic is to simply enroll your website into an affiliate marketing program. There are many companies that manage affiliate campaigns, but I have a pretty good experience with PeerFly.

The way affiliate marketing works is you essentially allow other website owners to promote your products and in return, you pay them a commission every time they send a customer your way that purchases your product. This is called CPA (cost per action) method of advertising.

So why is this a good way to drive traffic? Because it simply doesn't require much work on your end. Most of the heavy lifting is done by each publisher who chooses to promote your product.

3. Organic Search

If affiliate marketing is not your thing, then you can try organic search. Wait, let me guess. You've already tried organic search and failed pretty bad at it, right? If you are in that position, then you should not give up just yet. Chances are you just need a better strategy.

Organic search engine rankings are determine by hundreds of different factors, but main ones being quality of content and backlinks. There's many ways an e-commerce store can build backlinks, but one effective way is to let other bloggers review your products.

For example, if you are selling shoes, send a pair of shoes to 10 popular shoe blog owners and let them review your shoes. In return, they will probably link to your website when they review your shoes as well as send targeted traffic that might be interested in buying those shoes. It's a win-win for everyone.

In addition to that, you should also have a blog section on your website where you can share valuable tips about your products or the industry in general. In our previous shoe example, we might have articles that show users how to restore damaged shoes, how to keep their shoes in mint condition, how to match their shoes to their clothes, where to get discounts to buy shoes, and so on.

4. Email Marketing

Ok, the next thing we'll talk about is email marketing. Everyone has heard of this before, yet not many are utilizing this channel.

Email marketing simply refers to keeping a list of email addresses that have bought or are interested in your products.

If you are sending emails to your previous customers, a good way to get their business again is to offer them coupons. You've probably received "loyal customer" coupons before, and there is no denying it, it probably made you feel good for a bit. You have to reach the customers and make them feel special enough to want to buy from you again.

If you are sending emails to people that have never bought before, then you can try to tell them a story. Show them why your products are superior to your competitors' products. Let them know why they need your product. You will basically have to create a perceived need to get their business.

5. Retargeting

And finally we have retargeting. Many people are confused about what targeting really is and how it works. Retargeting is a way to show ads to people that have viewed your website previously. The way it works is that a cookie is set on a user's browser when they view your website, and then when they load other websites later, that cookie can be utilized to show them your website ads.

Retargeting is great because it is usually much cheaper than traditional CPC and usually it's based on CPM (cost per thousand impressions) model. It is also good because the users are usually familiar with your products already so they just need a little nudge to complete the purchase, instead of you selling the whole story to them again.

Final Thoughts

As you can see, there are quite a few different ways to get good, quality, and targeted traffic to your e-commerce website. It is crucial for you to test each method and find which works best for you and your business.

Post from: Search Engine People SEO Blog5 Ways to Get Traffic to Your E-commerce Website

Written by Haris Bacic, AdFicient

The post 5 Ways to Get Traffic to Your E-commerce Website appeared first on Search Engine People Blog.

Google just announced a long overdue easy widget so Blogger bloggers can easily monetize their blogs via the Google affiliate network. I helped launch the Google Affiliate Network back in 2008 and did their promotion for over 2 years and still follow their progress. Surprised they didn't do this sooner.

Two California brother in-laws, Jason Arriola and Will Regan, teamed up to start a business and now these two Skateboarding dads are living the dream of entrepreneurism. So how did they do it? Tired of always seeing his twin boys' heads bobbing around when they fell asleep in the back seat of the car, Jason […]

The post Two Skateboarding Dads Invent Award-Winning Kids Products Now in Major Retail Stores appeared first on

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a rel="nofollow" href="">Blogtrepreneur - The Business of Blogging For Busy Entrepreneurs.


Welcome back to my brief Introduction to Twitter Advertising! In case you missed it: In this three-part series, Ill be walking you through three of the most important questions to consider before you get started with advertising on Twitter:

1. What is your objective?

2. Who is your target audience?

3. How are you going to measure your success?

Ive already discussed how Twitter can help you meet your marketing objectives, so lets move on to possibly the most important part of any Twitter campaign: Targeting. After all

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" if you dont target the correct audience, you wont have a successful campaign.

Who Is Your Target Audience?

You probably know who you want to target " but can that audience be found on Twitter? Heres a breakdown of how to navigate Twitters targeting options.

Keyword Targeting

- Reach people that search, tweet about, or engage with specific keywords. These are best used to promote events (#NYFW), product interest (#iPhone6) or purchase intent (travel ideas).

Interest Targeting

- A slightly less-specific version of Keyword targeting, Interest targeting permits you to select Interest groups that have been predetermined by Twitter. Twitters two-level hierarchical targeting options allow for you to get pretty specific " for instance, within the broad Books and literature category, there are several more specific genre/category options, like Cookbooks or Romance. Interest categories are a great option if youre looking for a broader reach.


Follower Targeting

- Target the audiences of specific Twitter handles. This can help you find new audiences, demonstrate brand expertise on a specific topic or gain publicity. By targeting an influencer in your industry, youll be able to reach their audience and demonstrate your business expertise. You could also try targeting your competitors audiences to generate awareness of how your business can help solve their pain points.


- Target the second-screeners. I saw this a lot during Shark Week " brands were leveraging #SharkWeek to attract attention from those who were engaging with Shark Weeks programming. While this option is less applicable for most businesses, it can be very successful for others. Jacobs Creek Winery, for example, leveraged ABCs The Bachelor and encouraged fans to tweet with the hashtag #MoscatoMonday. And it caught on " encouraging social watching also generated product awareness of their delicious Moscato.


Tailored Audiences

- Have a CRM list of emails? Put it to use on Twitter. New to the self-serve platform (previously, you could only access this level of targeting via a 3rd party vendor), you can now upload a list of email addresses & target them directly on Twitter. I would recommend this tactic only if you have a rather large email list at your dispense as the match rate of emails to @handles could be <50%. Also, note that it can take a few hours for the uploading/matching process to happen.


- Also new to the self-serve platform, you can now generate a remarketing code to place on your landing page and use to retarget users on Twitter. This would be an especially useful tactic to encourage donations, contest entries or event sign-ups.

Once you know your objective, its imperative to reach the right people in order to get your message across. As with all campaigns, its certainly easier to cast a wide net and get your message out to many people, but the only users who will take action are those who share an affinity with your message. As such, dont be afraid to call out specific groups and use images that speak directly to your target audience.

Coming soon: Part 3 of my Introduction to Twitter Advertising, where Ill discuss how to measure your success. Stay tuned!

next steps

Post from: Search Engine People SEO BlogHow To Do Twitter Advertising – Part 2: Targeting

Written by Victoria Hoffman,

The post How To Do Twitter Advertising – Part 2: Targeting appeared first on Search Engine People Blog.

So what is shaking up the industry and causing all these problems? I think it's somewhat of a domino effect that can happen when you have chains of advertisers and networks all interconnected and pushing each other's offers to some degree. Then mix in a few big FTC lawsuits and fines, all the rebill problems, tightening up of merchant account terms and things start to fall apart. I've really never liked the CPA industry much because so much of it is spammy, scammy, get rich quick offers, incentive offers and freebies.

When you think of a new baby, immediately we think “sleep deprivation.” Most parents have experienced sleep issues with babies or toddlers, but one Texas couple took matters into their own hands and invented a solution to their daughter’s sleep problem. After two weeks of utter exhaustion, Stephanie was desperate to help her daughter sleep […]

The post Two Parents Turn $700 Savings Into a Million Dollar Business appeared first on

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f="">Blogtrepreneur - The Business of Blogging For Busy Entrepreneurs.


Google Hangouts on Air have been the best thing Google Plus has given to us. The ability to set up video conferences with multiple participants, the easiness of set-up and the "live streaming" option: There's simply no alternative for this product.

Google HOA is also a great way to generate some pretty sweet web content for their blog, service or site. But before I go into that, let me refer you to my older SEP blog post on how you can make the m

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ost of Google HOA content on re-packaging it into in multiple content formats including podcasts, courses, etc.

types of contentIf you need more re-packaging ideas, First Site Guide has the whole section dedicated to all types of content you can create for your blog. The idea is, if you decide to give a Google HOA a try, don't stop at hosting video discussions: Instead, make the most of your effort by re-purposing that video content again and again to reach more channels.

Now let's take a look: Which types of Google HOAs are there?

Live Streaming Is The New Podcast

Podcasts are still awesome, but video live streaming? Now that is the new era of digital content. People are going crazy for videos, especially videos of entertaining people doing or saying entertaining things. That also goes for people saying informative things. You put all of those elements together, and you have a truly dynamic piece of content that anyone can enjoy.

The question becomes: how can that content be best utilized? What exactly can be created? What will attract the most viewers? The only limit is your imagination, and the more original the idea the better. But here are a few to get your creativity flowing.


This is a rather new way of using Google HOA. Webinars are a very popular way of sharing information with entire groups of people. Some gurus and experts will hold paid webinars that cover a larger variety of topics, spanning over the course of many days or weeks.

Whether you choose to do a free or paid, or a long or short, HOA is a simple platform to stream your online seminar. You can then record it, in order to offer it to others, if you choose. But some don't, and instead create whole new webinars a couple of times a year. The easy use of HOA means nothing too complicated has to be planned in order to do this.

Expert Interviews

Have an expert you have been itching to get your hands on for an interview? Doing a video one might sweeten the deal, as videos have been proven to attract a lot of attention. You can offer an HOA streamed interview with anyone in your industry that is willing to do a sit down.

Group Interviews

The Black Eyed Peas took part in a group chat with fans prior to a show in New York City. Members of the US Supreme Court took part in an interview and discussion as part of a NYTimes look into the Affordable Health Care Act. Being able to speak with multiple people, in real time, even if your followers are not taking part, is a powerful tool.

One of my personal favorite ways to use HOA is to combine the expert and the group interview format. You can get a wide array of opinions and ideas, and even take user submitted suggestions online at the time of the streamed interview so everything is done live.

Example: Alex Mandossian does an awesome job hosting regular Google HOAs in the radio-show style: he invites featured interviewees, breaks the conversation to explain what's going on to those who just tuned in, invites questions from the audience. His style is pretty fascinating.

Live Streaming

Conference Panels

This is such a cool idea. When you are at a conference, you are in the promised land of interview opportunities. Try and get together a handful of people in your niche, and stream an entire Q&A session with them, just like you would a panel. This works for conferences, conventions, any major event you are taking part in.

Now only does this give you a rare chance at a complex interview, but it also captures the excitement of the environment.

Community Meetups

Let's say you have managed to create a community with the people who visit your site. That's great! Now, why not give them the chance to interact with one another, face to face? Small groups can chat, and it can be a really fun experience for everyone involved.

One community I am a part of have chats on HOA twice a month. It keeps us informed, connected, and is just enjoyable. Everyone likes meeting up with like minded people, and this way you can easily do it around the world. All using the same free, accessible tool.

Other Uses

Of course, generating content isn't the only way of using HOA. Some brands have been using it to provide customer service face to face with their users. It is an effective way of offering more personalized interaction, and gaining brand loyalty.

BL Ochman, CEO of, shares one really inspiring example of using Google HOA: In June, five 5th grade classes from Stephens Elementary School in Boone County, KY took a first of its kind Virtual Field Trip, live-streamed via Google+ and YouTube, to learn about Foodini, a revolutionary new kitchen appliance that uses 3D printing to print delicious, healthy food.

Virtual Field Trip

Some have been holding contests and competitions on HOA. People can record or stream themselves speaking, singing, dancing, or anything else they can think of. You have probably seen a lot of ad campaigns, music videos, TV shows and films featuring user content. HOA makes it easier than before.

How have you been using Google HOA? Has it improved your content marketing? Let us know in the comments!

Post from: Search Engine People SEO BlogHow to Generate More Web Content from Google Hangouts on Air

Written by Ann Smarty,

The post How to Generate More Web Content from Google Hangouts on Air appeared first on Search Engine People Blog.

Really great insights and tips about how affiliates need to change, adapt or die in the new world of Google Penguin, Panda and all the other updates. This video and the blog post below it are as much about the attitude adjustments affiliates need to make, as it is about the site structure changes that are needed. Lots of meat - well worth a watch and a read!
Basically as markets go Bishop needs a kick up the arse. Just three stalls trading on Saturday 17th May  

You may think that programming all your social media messages for the weeks at a time is a good thing, but there are some serious mistakes to that strategy alone. Like any good marketing plan, a balanced blend is what’s needed to succeed and pre-programmed messages alone won’t cut it. Here are 3 tips to […]

The post 3 Tips To Avoid Scheduled Social Media Disaster appeared first on Blogtrepreneur - The Bus

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iness of Blogging For Busy Entrepreneurs.

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