"Make sure you're regularly posting fresh content.
"Oh yeah, and of course it has to be unique and useful and relevant and share-worthy and…"
Sound familiar? The SEO industry is awash with advice like this and it's true – it is important to be regularly creating fresh content that is going to be of benefit to your readers/potential customers. There's one key element missing though – how the heck do we manage to do that on a regular basis without running our ideas reservoir well and truly dry?
Fortunately there are vario
- See also: 4 Tools To Help Generate Content Ideas
- More: 10 Tools to Help You Generate Content Ideas
Scour Social Media
The key to a great idea is that it is something that is going to interest your target audience – but how do you know if something is going to really resonate with them?
Fortunately, social media allows for insights into what your industry and target market are talking about, what questions they're asking and what they're sharing with their friends and family.
Twitter is a great place to start. Start searching for some phrases or topics and see what people are saying about them. Perhaps there is a question being asked regularly that has not yet been answered comprehensively, or there is a current news story that can be built on.
It can also be worth creating content around an idea that ISN'T being talked about on social media, as it presents an opportunity to create something fresh and new, though of course it is important that the reason no one is talking about it isn't because it isn't of any interest.
Who says that all of your research for fresh content ideas has to be conducted online?
Scour the pages of trade magazines for what's newsworthy in your industry and try and base content around these ideas. Try and provide a fresh angle on something or put forward a new argument, though avoid being controversial for controversy's sake as this could alienate some of your audience depending on how you execute it.
Portent's Content Idea Generator is a great little tool for helping you to think outside of the box when you're brainstorming new ideas. Simply enter your subject and cycle through an unending series of weird and whacky article title ideas.
A lot of them will be too out there to put into practice, but it can be useful just to get you thinking in a slightly different way and facilitate a bit of creativity.
Can't think of any ideas yourself? Look at what your competitors are doing!
Now I don't mean simply steal other people's ideas, but instead simply use them as a starting point for creating your own ideas in the same way as with social media. Here's an example:
Say you find an article on a competitor's website explaining why they agree with a new piece of legislation that effects your industry that you in fact DON'T agree with. Why not write a post in direct response to your competitor and start an online debate, sharing it with the rest of your industry.
Like with producing 'controversial' content however, you need to tread carefully if you're going to publicly disagree with a competitor, and make sure that you are putting forward a strong argument without criticising or belittling the other company.
A content calendar's primary use is for scheduling the creation, publishing and sharing of content, but having in mind key dates in the calendar can also help when it comes to idea generation.
For example, is it nearly Christmas, Easter, Valentine's Day? Is there anything that you can produce around those holidays? National awareness days can also be great for tying in content with something current, so take a look at what's coming up either nationally or internationally.
Creating fresh content that people are going to want to read is not easy, and it takes a lot of careful thought, research and hard work to pull off effectively. However by actioning the above techniques you may begin to find getting into that creative mind set a little bit easier.
Post from: Search Engine People SEO Blog5 Techniques for Generating Content Ideas
Written by John Rooney,
The most noteworthy change I highlighted in bold. In simple terms Google changed the tone from “affiliate sites are bad” to a more positive tone and highlights what makes a “Good” affiliate site.
Statistics from eMarketer reveal that mobile e-commerce would reach the 31 billion USD mark in US alone and would surpass 119 billion USD globally, by 2015. Come to think of it, the new set o
Mobile devices — smart phones and tablets — are not for professionals only anymore. Seniors, teens, suburban moms — you name it and they have it. With more and more people turning to their mobile devices to look for products and services online, having mobile optimized websites is an absolute must-have for e-commerce companies who want to stay in the game.
So how do you optimize your e-commerce website for mobile?
To put it in a single sentence: you do so by investing in mobile websites and native mobile applications.
Mobile websites and mobile apps make excellent sales channels and if your business doesn't already have at least one of these, it's high time you hire the best professional developer you know and get started.
Using your mobile website
Consumers are increasingly growing impatient. Regardless of how they access your website, they want easy navigation, quick responses, and an un-compromised user experience. Shopify reported a 12 percent hike in its revenue and a 25 percent hike in page-views after switching to responsive and adaptive web designs which had helped reduce the latency from seven seconds to only two.
With e-commerce predicted to have an exponential growth and more and more users turning to their mobile devices for browsing and purchasing, mobile optimized websites are now a MUST for all commerce companies.
Three tips in this regard are:
1. Knowing the difference between optimizing and downsizing
Agreed, your users want faster response and easy navigation. What they also want is rich content and rich user experience. You can't achieve that simply by omitting images, videos and other vital attention-grabbing content
Good mobile optimized websites reduce response time without compromising on quality or content. Take some time to decide upon the content that defines your business and optimize it for mobile delivery.
Keep making small changes to your website and document how they affect page-views and conversions. Run A/B tests.
- Learn more: 8 Essential Mobile Marketing Considerations
2. Choosing responsive web design
Responsive web designs are as smart as technology gets. They eliminate change the website's layout to best suit the viewing medium used.
When your e-commerce website uses flexible images, fluid layouts, CSS3 media queries and proportion based grids to optimize navigability and readability , the mobile user experience can be excellent.
- Learn more: Q: What URL Should I Use For My Mobile Website? A: Responsive Design
3. Choosing adaptive web design
Responsive design optimizes your e-commerce website for mobile devices based on the browser. Adaptive web design on the other hand optimizes primarily for your consumer and not the browser being used.
What this means is that your website displays optimally and specifically for the device accessing it. A desktop user views a 1000×1000 pixel image rendered at 125KB and an iPhone user is shown a 250×250 pixel rendered at 25KB image. The aim is to provide a device optimized image as quickly as possible.
- Learn more: The Difference Between Adaptive Design And Responsive Design
Using mobile apps
If you have a loyal customer base, mobile apps can be extremely potent in providing a rich user experience. These apps are designed to be able to save purchase history and build a customer profile, based on which recommendations on other products and services are made.
While mobile optimized websites will suffice for SMBs, mobile apps are a second must-have for large retailers, after mobile websites.
Post from: Search Engine People SEO BlogHow to Optimize Your E-Commerce Website for Mobiles
Written by Dave Ken,
The 007 Guide to Creating a Niche Site
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