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New! We have created a video tutorial showing you how easy it is to get started using Chitika Premium ads on your WordPress blog using our plugin. These instructions will walk you through step by step for WordPress versions 2.7 or higher.
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In April I had the opportunity to put members of the Google AdSense team in the hot seat during the Google AdSense Publishers Forum at ADSPACE.  ADSPACE has now rebranded to Content Revenue Strategies, and once again I get the chance to ask the AdSense team all your burning questions about their publisher network at [...]
This is another subject I have been meaning to discuss that I haven’t seen debated a huge amount openly even though everyone in the industry is aware of it.
Simply checking the UK agencies ranking for ‘SEO’ (as an example) it’s very easy to spot that some of them are using their own clients as a [...]
This year we decided to have YOU, our readers vote for which AdSense + Chitika ad placement was best integrated together in our annual AdSense + Chitika placement contest.
After hundreds of submissions, Chitika’s Special Projects Team narrowed it down to 8 finalists -  you can see them here.
Our Grand Prize Winner of a Playstation 3 Slim + NFL Madden 2010
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Tim Carter,
We really liked Tim’s integration of AdSense at the top, Chitika Premium in the right hand sidebar and Premium at the bottom of his articles. While sometimes the sidebars are not always successful ad placements, Tim made it work to his advantage- Great job Tim!
And our 2 runners up who will receive $200 each are:

Kenneth Barbalace,
Anton Amoto,
Ken perfectly customized his AdSense and Premium ad units throughout his site. With a Premium ad unit at the top as well as in the sidebar and AdSense complementing nicely above his comments.
Anton used an AdSense square above his titles and a Premium Mega Unit below them. The links were all customized as well making for a nice sleek integration.
Congratulations to all the finalists and winners! And a big thank you to all who participated. Be on the look out for our next contest!
“Bing!”  That sound is a brand new search engine (sorry, “Decision Engine”) from Microsoft leaping into the fray and making everyone’s life a little more Microsoft-y.  Launched in late May, Bing has started taking searches away from reigning powerhouses Google and Yahoo! - and it works great with Chitika | Premium ads.

As much as we love search, and as much as we live by the power of search engines, you didn’t really think we’d be unable to serve ads to Bing traffic, did you?  It’
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;s an exciting new tool that Microsoft hopes will revolutionize the way people search on the Internet.  We’re all over that.
Plus, when I went to grab this screenshot, they had a picture of Boston (where Chitika lives) as the main image.  It was like fate telling us “Yeah, Chitika and Bing work well together.”
So, if your site is getting traffic from Bing, that’s great - your Chitika | Premium ads will continue to show up and be exactly what your site visitors are searching for.
The MIT Entrepreneurial Forum, one of the more interesting groups of smart people on the East Coast, met Wednesday night to discuss one big question: “Is there still money in the advertising revenue model?”  Our own Jeff Sable, VP of Publisher Sales, was invited to sit on the panel, speak, and answer questions.  Video was taken.  Answers were given.  Awesomeness was achieved.  Enjoy the video!

For more information on the event, head over to the event page, and
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make sure to check out the MITEF if you’re anywhere near New England and are interested in entrepreneurship.
This morning, a commentary I wrote for MediaPost’s Online Media Daily was published. The article is called “Don’t Lose Faith in the Click,” and it should make publishers feel better about monetizing their websites despite overall industry drops in clickthrough rate and pay per click.

The Internet has long been the place where advertising models go to die, but one measurable — the click — is still very much alive and kicking. As Mark Twain once said, “The reports of my death are greatly exaggerated.” W
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hat we’re experiencing now is, rather, an evolution of sorts - online advertising is being pulled further and further away from demographics and readership rates and closer to intent-based targeting.

Read the entire article, “Don’t Lose Faith In The Click.”
Who’d have thought that Chitika would be tapped as an example of how social media should be done?  Well, after a bit of site SNAFU, which we found out about initially and spoke with affected parties about via Twitter, our efforts have been recognized by social media maven Sharlyn Lauby.  She gave us much love in her latest Mashable social media how-to, “5 Steps for Successful Social Media Damage Control,” wh
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ich, aside from featuring @Chitika, is an excellent resource for anyone who does corporate social media work.
Enjoy the article, and make sure to keep up with Sharlyn’s writing on Mashable and her personal blog.
Chitika has long been a fan of Dave Taylor, the tech guru behind (among other sites).  We’re very proud to introduce him as our first guest writer of the summer on the Chitika blog, answering the question “What numbers should I be tracking on my website?”

“There are two types of people in the online world, the 72.5345% of people who are convinced that the world is a measureable place, and the other bunch of folk who don’t try to add things up. If you’re reading the Chitika blog, you like
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ly have at least a passing desire to keep track of how your advertising efforts are doing, so odds are good (so to speak!) that you are a quant.
That’s a good thing. If you’re not tracking statistics about your site, then you have no idea whether it has more readers than it did last month, what topics are most interesting to your reader community, and whether any of those people are actually clicking on your ads and generating some revenue for you. Yeah, you could just look at your Chitika report at the end of each month and see if it’s non-zero, but hopefully you’re a bit more involved than that.
The problem is that there are so many different numbers to track that it can be completely bewildering. I mean, what’s the difference between an “impression” and a “page view”?  Are “unique IP addresses” the same as “unique visitors”?  Even the Chitika reports have impressions, clicks, CTR, Avg CPC and eCPM.  What is all this stuff?
Let’s start by talking about how a Web page is put together: it’s discrete files. The HTML text is one file, and each graphical element is another. A typical page probably has 15-30 graphical elements nowadays, so for purposes of discussion, let’s settle on 20. When you go to that page, you’re requesting 21 files: the HTML file and the 20 graphical files. Those 21 requests are called “hits”, and the HTML request is typically called either an “impression” or a “page view”. If you get 300 visitors to a specific page on your site, that’d mean you would have seen 6,300 (300*21) hits versus 300 page views.  A popular site can easily deliver up millions — or tens of millions — of hits per month!
Now let’s say that on average, everyone who visits your site actually looks at 3.5 pages. Some people, of course, dig in and read 25 pages, while others see one and immediately pop away. Now those 300 visitors are actually accounting for 1,050 (300*3.5) page views or 22,050 (300*21*3.5) hits.  Make sense?
If you were to just count page views, you could fall into the trap of saying you had 1,050 readers, but that’s wrong. That’s how many pages you served up, but in fact you had 300 visitors. Since each computer on the Internet has a unique Internet Protocol (IP) address, if you were to look in your log files you would see that the people who read multiple pages are recorded as coming from the same IP again and again. Ergo, when you want to talk about the number of unique visitors to your site, you look at “unique IP addresses”, and generally it is the same as talking about unique visitors.
Advertisements like Chitika ads are a special situation because not only do you want to keep track of how often the ad is shown, but you also want to keep track of how often the viewer does the desired behavior (click on it). So the number of times it’s shown are the “impressions” in the Chitika report. How many times does the ad actually get clicked on?  That’s “clicks” and the ratio of one to the other is the “click thru rate” or CTR.
For example, let’s say that our site served up 1,050 ad impressions (since a user going from page to page will keep having the ads presented to them) and racked up 37 clicks. That means that it had a CTR of 0.035 (37/1050) or 3.5%. Pretty darn good, actually.  Now let’s further postulate that these 37 clicks earned you $6.39. That means that each click was worth $0.17 (6.39/37). That’s your average cost-per-click (“Avg CPC”, though it should really be called your value per click, but that’s another story). Many big advertisers like to sell ads on a cost-per-thousand-impressions basis (CPM, with the M standing for “mil”, Latin for thousand). In this scenario this is $6.08 eCPM (follow me here, that’s 6.39/1050*1000).
On my busy site, I pay a lot of attention to my advertising performance. Truth be told, though, all I really look at is the CTR and the revenue figures. The CTR tells me how well the ads are performing, while the revenue tells me if I’ll be eating Top Ramen or a cedar-plank salmon filet for dinner.
I hope this all help you make sense of the complicated world of Web and advertising traffic numbers!”
Dave Taylor has been online for 29 years now, and has been blogging since 2003. In addition to his Ask Dave Taylor tech support blog, Dave also writes film reviews at and explores parenting issues at AP You can find him on Twitter, Facebook, MySpace, Friendfeed, etc etc, by starting at
We at Chitika are quite fond of search engines: since all of our ads serve only to search traffic, they’re our bread and butter in the online world. So with Microsoft’s new Bing decision engine making so much noise, we thought we’d take a closer look at the clickthrough rates of visitors from the three major search players: Yahoo!, Google, and Bing.
As it turns out, Bing users are over 50% more likely to click an ad on your site than Google users. You can check out the full results of our research in TechCrunch’s article,
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7/24/are-bing-users-are-twice-as-likely-to-click-on-an-ad-than-google-users/">“Are Bing Users Twice As Likely To Click On An Ad Than Google Users?” Enjoy!
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