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There's a question on Yahoo Answers from a man starting a web development business and he was asking how can he market his new business within his locality. So far, he's thinking of creating a flyer and giving the flyer door to door in his neighborhood. He was also thinking of inserting the flyers in cars in the malls.There's just so many wrong things with this shotgun approach, foremost of which is the assumption that everyone and anyone is a potential client. Nothing is farther from the truth: most of my neighbors, for example, are not thinking of creating a web presence and will never be in
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terested in the services of a web development firm. Distributing flyers to these uninterested parties will be a waste of resources.Whether you are starting a web design or a cleaning business, the first step is to determine exactly who will need the products or services you offer. Never make the assumption that the whole world is your target audience (wouldn't it be lovely, though).Going back to the web development firm, if he wants to reach potential clients in his area then the first step is to research and segment his target market:Businesses with existing websites that are well developed and excellent both in tems of design and functionalityBusinesses with existing websites but are poorly presented and executedBusinesses that do not have a website but should definitely have one businesses that do not have a website and may or may not benefit from a websiteDoing the research can be time consuming, but understanding the needs of potential customers allow you to create a more effective sales presentation and approach. Marketing to each of them will be different: those with excellent looking websites may need a different type of service to those with a poor looking website. Take your time to research and selling could be easierAnother thing is the question of whether you'd really like to limit yourself to your geographic area. A cleaning business may have no choice but to work within their locality, but a web development firm can have a huge market around the world. Take a look at sites such as or and try to find projects outside of your current geographic area. Demand is plenty, but the downside is that you will be competing with Indians and Russians who quote bargain basement prices.

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Somos importadores y comercializadores de andamios certificados y partes para los mismos.
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I've just started on my Christmas shopping and now hoping that the gifts I bought online would arrive by December 24. It's a nail biting experience, with all the shipping unknowns (package got lost!)Since I've got 3 kids, I buy mostly toys and learning tools. One thing that surprised me is the wide discrepancy of prices of the same item from one online store to the next, that it would be downright foolish not do any price comparison shopping.For example, Vtech's Kidi Art Studio costs $59.99 at , $59.96 at , but only $47.99 at . But Amazon is not always the ch
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eapest, especially if a third party seller is offering the item. Amazon sells the Tonka Bounce Back Racer for $59.99 but ToysRUs in their Biggest Toy Book Ever lists the item as costing only $24.99. That's more than half!!!I'm just amazed at how significant the price difference of the same items on the Web. Unless you are looking for something unique offered only by 1 or 2 online sellers, it is imperative to do some sort of price comparison.Like anything about running a business, price can be an important factor for customers -- unless you differentiate yourself from the others where the customer will still buy from you even if you cost twice as much as the other seller.

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