Running a very large website with a huge amount of traffic can be considered in" 24/7 update... Recent Article published on 3/14/2010 by woodsmenspost
As of the date of publication, PayPal has over 94.4 million users, many of whom are business owners who appreciate PayPal's capability to accept online payments in a variety of different currencies. One issue with PayPal, however, is that it does not...
SalesForce is growing into a big company, recently announcing over a $1 billion in revenue annual run rate. Yet, the company is still an agile organiza
Chatter is an industrial-grade collaboration framework that is designed for mixing following and deal flow, and finding the place where communication drives sales. Chatter feels like Twitter for the enterprise, with the advantage that its multi-tenant approach can be hosted and segmented for your organization. The toolkit was recently opened for select developers as part of the company release, dubbed LadyBug.
We'll take a look at the core business and how this product may inspire IT leaders to create real-time tools for the enterprise.
A Critical Asset: The Business Forecast
To plot out the company's future, we want to highlight the past and present briefly. The company competes with big enterprise vendors such as SAP and Oracle for CRM. From day one, SalesForce has had a "No Software" mantra focus on the power of cloud platform approach. The lightweight, easy-to-install platform has lots of tools for the management of hardcore customer information including the scenario shown here.
A Critical Asset: Developer Tools
SalesForce's offerings for the enterprise are evolving. Key updates to the platform continue to roll out, as these shown for the Spring 2010 Ladybird release.
In our recent briefing of SalesForce Chatter the thing that impressed us most is how the development community can use all of the SalesForce platform APIs in concert with the new Chatter services. In this case, a developer of "Chatter Bubbles" has taken chatter experience back to the future with a closer parity with Twitter.
This demonstration peaked our interest, seeing how the Chatter experience could easily tug the "I could build a better Twitter" emotion. Now, each enterprise team that deploys Chatter can customize microblogging for the company or salesteam on top of the SalesForce collaboration cloud.
A Critical Asset: Platform as a Service
We noticed that SalesForce.com has a deep set of partners and relationships to technology companies. For this reivew, we took a look at the SalesForce and Adobe partnership as an example of where the company has, like its relationship with Google, created a partnership that brings the organizations' developers together.
In the announcement here, the we see that Adobe AIR and the Flash platform are being enabled to consume SalesForce objects and to create persistent rich client applications. AIR has seen a lot of exposure in the Twitter application space, with very popular applications living on its client technology.
Killer Enterprise Apps are Right Here, Right Now
If we put all those things together, we see a new class of application emerging in the enterprise, literally a Tweetdeck-like, keyword-filter powered command center for each facet of the organization. We think enterprise software is headed there, and with the pieces SalesForce has put together, it could be built.
This Tweetdeck screenshot sparked our imagination of how we could build a rich client for the enterprise.
In the example shown, we can see the streams flowing further together to cross the enterprise to social bridge. In this perfect world, we see @GigaOM as our CIO, and @TechCrunch as head of marketing. Demi Moore is our CEO and wants to know your deal is flowing.
In this not-so-distant future, we see the threads of decisions, meetings, and key concepts fly by in real time, and simple, user-controlled filtering could give personalized views to any stream.
The Cloud Opportunity is Still Evolving
In a way, SalesForce's biggest challenge is opportunity. The platform works; it has an obvious opportunity to chip away at the CRM market and adjacent markets through the dynamics it has been founded on.
We wonder how platforms bind themselves to SalesForce and how the enterprise cloud might evolve. Here's a few we'll be interested in learning more about.
- Should the company go much further in building a developer community, or should it integrate the communities within other platforms (Google, Adobe, Microsoft).
- As a platform company, will SalesForce.com also be able to build the killer app for Chatter? Is it addictive? From our view, the question isn't will Chatter beat other tools, but instead, will it be a dominant form of communication? Will chatter beat email? From what we've heard so far, it has promise, but we'd like to see it.
- How does the Force.com cloud map to cloud efforts at Amazon, Google, Microsoft, and VMware? Will there emerge a deeper integration between online and offline cloud resources, or a peering of services between SalesForce and Amazon, SalesForce and VMware? What is SalesForce.com's trajectory with core services like compute, storage, and other things that are getting clouded in the enterprise?
- Do multi-vendor collaboration platforms work? Should we expect that both Buzz and Chatter will be at our fingertips, or will in the end, one application win? We see the advantage of being "the message bus", like Twitter, and enabling smart clients to define experience, similar to TweetDeck's relationship with Twitter. In this case, it is the application (Tweetdeck) that decided to support other social apps (social clouds) such as Facebook and Twitter simultaneously. Perhaps we'll see the same in enterprise collaboration.
- Will SalesForce.com update its brand to show off the breadth of the opportunity? As an example, Apple Computer became Apple, Inc. to represent itself. Could SalesForce.com become Force? Does it need to?
Personalities Matter: Are you Social with Your Boss?
A lot of organizations are awaking to enterprise social opportunity, including the small and growing Yammer and Jive. These companies are bringing next-generation communications to the enterprise.
There seems to be a communication landscape change, where the boundaries of "water cooler" and "board meeting" will meet. It will be interesting to see how these tools promote themselves and how social etiquette will evolve.
Will our CEO send us an inspirational quote of the day, like so many others do on Twitter?
Or, instead, next time you log on, will there be a direct message: "Come to my office"?
This brings us back to SalesForce.com. For many in the enterprise, the question isn't only "What's happening", like it is on Twitter, but instead "Did you close?".
This is where we think SalesForce's core premise of building a strong core business from CRM, along with its well-formed APIs give it a path to meet its ambition for delivering on leaderships thirst for knowledge.
We wonder, will SalesForce.com power your CEO's real time view of your organization?
If you've ever bought anything online, you might have noticed the VeriSign Secured Seal that appears on some websites. VeriSign is a Certificate Authority (CA), an organization that increases online security by certifying that a website is what... Recent Article published on 5/25/2010 by JohnPhillips
Note: We've refreshed the format for our longest running feature, the Weekly Wrapup. It now focuses more explicitly on the key trends that ReadWriteWeb is tracking in 2010, as well as giving you the highlights from the leading story of th
Story of the Week: Digg's iPhone App
- Digg's iPhone App Might Be Better Than the Website
- More Twitter Analysis: Influencers Don't Retweet
- Can You Hear Me Now? Check This Crowd-Sourced Mobile Coverage Map
- Inventor of the Web Gets Backing to Build Web of Data
- Twitter Hacker, TechCrunch Document Leaker, Arrested in France (UPDATED)
More coverage and analysis from ReadWriteWeb
Announcing the ReadWriteWeb Mobile Summit
Join us for the ReadWriteWeb Mobile Summit on May 7 in Mountain View, California as we explore the latest mobile development trends, both the technology and the emerging business applications. Be a part of the discussion on geo-location services, augmented reality, native app vs. browser-based, commerce and marketing, mobile social networking and the Internet of Things. Sponsorship enquiries: [email protected],
Register now for the ReadWriteWeb Mobile Summit and get early bird rates - only $295.
- Opera for the iPhone? We Sure Hope So.
- Google Voice Goes Real-Time (Well, Almost)
- That's Not a Phone, It's a Tiny Computer: Global Mobile Data Surpasses Voice
More Mobile Web coverage
- Augmented Reality Among Time's 10 Tech Trends for 2010
- Augmented Reality for Marketers and Developers: Our Newest Research Report
More Augmented Reality coverage
Augmented Reality for Marketers and Developers: Our Newest Research Report
We're pleased to announce ReadWriteWeb's latest premium report, Augmented Reality for Marketers and Developers: Analysis of the Leaders, the Challenges and the Future. This report will help you develop a sophisticated understanding of Augmented Reality (AR), the mobile and Web technology that places data on top of a user's view of the physical world. The research included will help you decrease your AR development time to market by learning from the first wave of early adopters. AR offers a new marketing and product paradigm for a high impact, high value customer experience. More than 1,000 AR campaigns were kicked-off last year and we expect to see many more in 2010. In this report, we profile key AR development companies, their campaigns as well as development lessons learned. For more information or to buy the report, visit here.
- My6Sense Releases API: 'Digital Intuition' for the Real-Time Web
- What Does Health Care Reform Mean for Startups and VCs?
- How Entrepreneurs Can Make Better Use of Email
- The Art of the VC Pitch: A Roundup of Advice from 6 VCs
- IBM Partners To Offer $190 Cloud-Connected Netbook For Emerging Markets
- Microsoft Testing OfficeTalk - Microblogging Service Much Like Twitter
- Canonical Ubuntu One Music Service Goes Into Public Beta
- Dell: Build Your Own Cloud
- Enterprise Cloud Control: Q&A with Eucalyptus CTO Dr. Rich Wolski
More Real-Time Web coverage. Don't miss the next wave of opportunity on the Web supported by real-time technology! Get ReadWriteWeb's report, The Real-Time Web and its Future.
Check Out The ReadWriteWeb iPhone App
We recently launched the official ReadWriteWeb iPhone app. As well as enabling you to read ReadWriteWeb while on the go or lying on the couch, we've made it easy to share ReadWriteWeb posts directly from your iPhone, on Twitter and Facebook. You can also follow the RWW team on Twitter, directly from the app. We invite you to download it now from iTunes.
Our channel ReadWriteStart, sponsored by Microsoft BizSpark, is dedicated to profiling startups and entrepreneurs.
Our channel ReadWriteEnterprise is devoted to 'enterprise 2.0' and using social software inside organizations.
Our channel ReadWriteCloud, sponsored by VMware and Intel, is dedicated to Virtualization and Cloud Computing.
That's a wrap for another week! Enjoy your weekend everyone.
Affiliated Business is a social network of bloggers, webmasters, and Internet entrepreneurs. It allows you to publish and share your news and to discover the best resources, tips, and ideas concerning affiliate marketing, blogging, homebusiness and making money online. You can submit your stories, vote for interesting news, take part in discussions, and network with other site users.