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So while I was away I made it onto the Most Influential Online Marketers of 2008 list. Not that I don’t appreciate everyone who was nice enought to vote for me, and all the hard work that went into putting a list like that together, but I wonder about the culture we create and want to live in where people strive to be on lists like this and use them of some measure of personal or professional validation.People who set out to make sure they are known by the “right” people or make it onto the “right” lists worry me. Sure it’s cool to be a celebrity and get in
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“But he that filches from me my good name
Robs me of that which not enriches him
And makes me poor indeed.”
So says Iago in Shakespeare’s Othello and, while he may be a villainous, lying, manipulative bad guy, he is right. Fail to protect your reputation and your new business levels will suffer.
A good reputation has always [...]


Related posts:Online Reputation Management8 Simple Reputation Management Emergency MeasuresYahoo! Online Reputation Management
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Here’s the reality -  you’re not always going to rank #1 for all your keywords all of the time.
Faced with this constraint, you should put some serious thought into how you plan to legimately ’steal’ clicks from competitors ranked above you. Remember - ranking is not an end unto itself; it is the click that [...]


Related posts:30 one minute ways of optimising your website for more traffic and higher salesThe great meta description debate33 Website Success Metrics Instead of Rankings, Google PageRank and Traffic
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While most of our time is spent online, conferences are the one spot where people are in the same spot, so it’s a perfect spot for interviews. As we all know interviews are perfect tool for shameless ego stroking and linkbuilding symbiotic cross promotion. Here are some recent video interviews I’ve done in the past few months.
SES Chicago 2008
Click here to view the embedded video.
Youtube: Michael Gray Pocket Cam Interview SES Chicago 2008
AimClear Blog: Thought Leaders at SES: Michael Gray V-Interview
Blog World 2008
Click here to view the embedded
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Modern SEO is not about PageRank, rankings or traffic or not solely. Modern SEO is about conversions (and ultimately ROI).
“Twitter is a social site that drives traffic in dozens not hundreds or thousands in most cases. So there must be something else in it.”

Creative Commons image by remediate.this
Twitter is a social networking site where [...]


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The Borgle is doing it again - after Google Maps ripping off MapQuest, Youtube is out to jack SoundClick.
Before I got into the search marketing community, one of the first online communities I really got involved with was the hiphop community. I’d seen 8 Mile, loved the ’seize the day’ message in its theme song and gone home to look up lyrics to the rap battles in it. As things happened, one such community site ranked for the longtail phrase I’d looked up, one thing led to another and the next thing you know I was writing, producing and recording my own songs. Of
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By now everybody serious about social networking agrees that you have to be on Twitter .
OK, I’ve been on Twitter for a few months now and I admit to tweeting almost daily. I use Twitter mostly for business blogging reasons and have roughly 470 followers by now just due to my blogging and tweeting activity. So [...]


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Hi I’m Kelly Barrass and have just joined SEOptimise as a Marketing Assistant. I am an undergraduate at Oxford Brookes University, studying Marketing Management and English Literature. I have previous Marketing Experience for an award winning business in Surrey, and am keen to extend my knowledge and awareness of Search Engine Optimisation.
What Being a [...]
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So last night I was chatting with Rae about Partnering for Profits program on Copyblogger. I paid signed up and downloaded my PDF copy. I sent myself a copy of the PDF by email so I could read it on my iPhone. When I did I encountered a problem I see with a lot of other products so I thought I’d share.
The PDF is printed in a serif font (fonts with little thingys hanging off them) at the end. This is a carryover from print days when newspapers like the New York Times or Wall Street Journal used them. However they are really bad for usability/readability on the web. For web based ma
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There are times when I’m maybe a little harsh on the lifestyle blogging community, but more than anything it’s a Judge Judy kind of  tough love. What I really want is for people to grasp the concept that just because some people (who happen to be exceptional writers) are able to make money being  lifestyle bloggers, doesn’t mean everyone can. However there are steps everyone can take to make their blog more attractive to advertisers, and increase the likelihood that they will turn a profit from their blog.Trevor Edwards, Nike’s corporate vice president had this to say about
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