1. What You’re Selling. A lot of businesses try to offer too many types of products or services to appeal to a wider audience, but that rarely works well.
2. Your Business Strategy. Starting a business without at least a rough business plan will only set you up for failure. You need to know your competitive advantage and how you’ll market your business before starting.
3. Your Competitors. If you don’t know who you’re competing against, how can you get a game plan on how you’ll win over more custom