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by Jayson DeMers Like them or not, buzzwords have their place in every industry. In 2016, search marketers will need to know a handful of buzzwords in order to remain relevant. Some of them you may already know, while others will be completely brand new. Time to start studying!The Value of BuzzwordsThere's debate in the business community regarding the usefulness and value of buzzwords. Do the
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by Jayson DeMers Few SEO strategies have changed as dramatically or as consistently as link building. Despite some occasional claims to the contrary, link building is still a necessary element if you want to earn any significant rankings in search engines. In fact, Google recently confirmed that inbound links are one of the top two ranking factors in the algorithm. Links have always existed as
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A meta tag is a string of HTML code that contains information specific to a Web page. Meta tags are not visible to visitors, unless the visitor views the page source code; however, meta tags can help impact how Web search engines index and display a...
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When search engines find your website and list it among their results, the meta description provides the search engine with a brief synopsis of the contents of your page. New visitors can determine based on these words whether or not your website is...
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