7 Powerful Sales Copy Writing Techniques!
Copy writing is a million dollars industry and copy writing skill is something you can also mastered, it requires a lot of practices to write an effective sales letter, yes! You can also learn how to write a good compelling sales letter!
In this article you will discover how to generate more sales significantly simply by using these 7 powerful sales copy writing techniques!
Your sales letter is the most important component in your web site or marketing campaign. It will introduces your products or services to your visitors and how people react (buy, bookmark, leave) is 80% entirely depends on your sales letter.
Below, I will show you how to make you sales letter a Compelling, Non-stop, 24/7 cash generating machine!
1. Tell a good story in your sales letter.
Every body loves a good absorbing story, with a good story you will create empathy with them.
Give story that relates to your reader's situation, Tell people about how you get started in your business, put yourself in your visitors' shoes and show them that you know, understand about their problems and how your product or service can help them solves their problem.
2. Put your main benefit in your headline.
It is easy to sit back for a while and write down all your Product's benefits on a piece of paper, after that you can Choose which benefit to put on your headline. Combine your product's benefit with power words such as discover, amazing, Secrets, guarantee, exposed, secure, love, etc.
Remember that people are overloaded with information, this Is why you need to put some quick attention grabbers so people will stay and read the rest of your sales letter. If your Headline doesn't get read then everything else may go unread.
3. Focus on one product or service.
You need to focus on one product only, don't offer too many things to your visitors, if you want to sell other product you can have different page on your web site or create a new mini site to sell it.
4. Put testimonials on your sales letter.
A Good, believable testimonials from real people will help Increase your sales dramatically, put their photos, highlight their main satisfactions with using color, bolding key sentences, italic, underlining, etc.
5. Put women, babies, pets attributes in your sales letter.
Tie your product with one of these trio because they can deliver more attention responds to your product or service. Insert a women's picture in your web site header, e-book cover will increases your sales response.
6. Create some urgency for your visitors to order.
You need to make people take action and order your product. e.g. "For a very limited time only", "Until the end of this month", "Only for our first 100 customers"
7. Tell people what they are going to lose if they don't buy your product or service.
It's true that people will react more to what they are going to lose instead of what they are going to have.
e.g. "Order now before you competitors catch on!" "You will save hundreds of dollars using this product!"
If You Want To Get More Customers, Here's 10 Powerful Stories To Improve Your Ads And Sales Letters
By Scott Bywater
Remember, as a child lying in bed and listening to stories. Remember how engaged you were. Remember how you never got bored of them and always wanted to learn more.
Well, there's a good reason why... and here's how what you learnt as a young child could help you attract, and keep more customers...
Metaphors and stories have proven to be a powerful way of influencing other people. They are also extremely interesting to your potential customer, and connect with a deeper part of the human psyche.
HERE'S 10 OF THE MOST POWERFUL TYPES OF SALES STORIES YOU CAN INCORPORATE INTO YOUR ADS AND SALES LETTERS
1. Introductory Stories
These are stories about who you are, why you're writing to them, and how you have assisted other people and/or businesses.
This is a perfect way to connect with your target audience and generate rapport. Reveal something personal about yourself within the story... and establish credibility and trust.
2. Stories Which Overcome Fears
Everyone has fears of some type. Identify the greatest fears and concerns your customer has. And then show how other people... just like them... who had the same concerns... overcame them, and discovered there was nothing to worry about.
If you're selling a health product, the client may be concerned it will not work for them. Tell the story of somebody else who felt the same and where they are now. Perhaps incorporate this structure within one of your testimonials.
This is a classic "Feel... Felt... Found" approach. I understand how you feel. My previous customer used to feel the same way. His experience now is...
3. Ego-Enhancing Stories
This type of story shows how people respect and look up to people who use your services, or own your product.
For example, if you were selling a Mercedes Benz... you could talk about a guy who bought one recently and how his colleagues, family and friends were so impressed.
4. Attention Grabbing Stories
These are used to get people to focus on you, your products and how you can benefit them. They explain why your customer should sit up and listen to you... right now.
Here's an example from a sales letter from a company called "The Supper Club..."
"How can I get in on this deal?"
The question was posed by a Daily Reckoning reader who was referring to a deal I mentioned. Unfortunately, it wasn't a stock. It was a private deal. And it was too late to get in anyway.
But it's why I'm writing you today.
5. Product Information Stories
Don't just list the features & benefits of your product or service. Tell a story which integrates this information.
6. Improved Productivity Stories
Outline exactly how your services and/or products have assisted companies to increase their profits, become more efficient, increase output and reduce down time.
Tell a before and after story of one of your customers. You'll never guess how much (other customers) business has changed since they started working with us...
7. Family Togetherness Stories
This type of story demonstrates how your product or services has caused families to come together.
8. Money Stories
The idea here is to show people how your product or service will save or make money for your customers.
For example, if you're a mortgage broker, give a case study of a past customer... and how much money they have saved through swapping over to you.
If you're a PR company, give an example of how you helped one company get out of a rut.
If you're an accountant, reflect on how you helped a specific customer save thousands of dollars on tax last year... because you're up to date on all the tax changes.
9. Security Stories
This is a prime example of how you would go about selling an insurance policy. Tell a story about how your products have allowed your customers to sleep safely, and with peace of mind.
This could be used in the insurance industry, alarms, people selling trusts, pest and termite controllers, safe cars like Volvos... or any industry where people buy to feel more secure.
At the same time, it could be used for anybody who helps people to make more money... or ensures reliability. For instance, a marketing company could explain how safe one of their clients feels about their business with all the extra income being generated.
10. Closing Stories
Stories can be used here to close the sale and sum up all the benefits you have to offer.
What stories could you use to promote your business?
About the Author
Scott Bywater is a direct mail copywriter and the author of Cash-Flow Advertising. To get a complimentary copy of his special report '7 Ways To Increase Your Turnover... No Matter What The State Of The Economy' (valued at $29.95) and a free subscription to his "Copywriting Selling Secrets" ezine where you'll discover how to write ads and sales letters that make people line up and practically beg you to do business with them visit his web site at http://www.copywritingthatsells.com.au
How to Get Profits from Your 404 Page not Found file
"'Page Not Found' on this Server. Check the URL and try again. Or Refresh the page..."
This is the annoying error that we will come across every time we surf the web pages. Internet will be changing every minute and day. The web sites that were here are not found next day. The web pages that were here with '/page.html' are changed to '/page1.html' next day.
Webmasters update their sites and change the links and content. While they doing so most of them forget one important thing.
"What will happen if somebody bookmarked this page and try to visit next time?"
Simple...Those people will see these '404 Page Not Found Errors'.
Let me tell you some tips how to avoid all these tiny mistakes and get something from these error pages.
**Custom Error pages:**
Most of the hosting companies allow to create error pages as you like with your own Html and upload to your website. If you don't upload your error pages the server displays default server error pages.
Utilise this oppurtunity. Create a page with any of the following:
1. Put links to other parts of your site. Links to main pages is enough to navigate back in to your site.
2. Direct links to your products.
3. Promote your Affiliate links
4. Offer something free from this page like free ebooks, free email course etc.
5. Your Ezine subscription
6. Discount on your product
7. If you are conducting some polls on your site you can keep that poll on these pages too.
8. Keep an email link on error pages and you can request your visitor to inform you about the error.
All these keeps your visitor some more time on your web site. Every link above will be a benefit for you.
**Watch Your Bandwidth:**
DON'T put too much Html or graphics on these error pages. By the time they will download your visitor might hit the back button or get out of the site.
Lot of graphics also increases your bandwidth usage. The web sites are continually attacked by viruses. If you have a good web logger and check it once in a while you will see some hundreds of page requests with '404 errors'. All these 404 errors drain your bandwidth. So keep an eye on size of error pages.
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