7 Common Sales Letter Mistakes That Kill Sales Every Time!
by © Grady Smith
It just takes one little mistake within your sales letter to instantly "turn off" prospects.
So, how many of these mistakes are you currently making in your sales letter that are stealing profits from you?
1) The Offer Isn't Clearly Defined Early In Your Letter
After reading the headline your prospect
must have at least a general idea of what you're offering. And by your
3rd paragraph, they should completely understand what they're going to
"get" if they keep reading. Missing the mark here ... not telling them
your product or services main benefit, will cost you sale after sale.
2) Your Letter Doesn't Clearly Tell The
Potential Customer What To Do Next
It's obvious, but I can't tell you how
many times I've become interested in ordering a product only to have no
idea how to do so. I've literally spent minutes hunting for the order link.
And most prospects won't do this. Your ordering system has to be simple.
Your link has to be clearly visible. And you have to spell out exactly
what you want them to do to complete their order. Tell them which link
to click, tell them what to do (enter you information), and tell them what
they can expect after their order is complete.
3) Your Letter Doesn't Present The Benefits
Benefits make products irresistible. So,
as a rule, I always find the top benefit of the product first, and present
it. Then I find at least two other benefits, and I'll repeat these 3 benefits
at least three times within the sales letter, each time stating them a
little differently. Doing this reinforces the main benefits. And ... benefits
are what turn drab, boring letters into exciting, money pumping sales letters
that won't quit spitting out orders.
4) No Credibility Built In Your Product
Or The Creator of The Product
Why should they believe what you're telling
them? What makes you the expert? Building credibility in yourself as the
creator of the product leaks on over and makes the product's benefits that
much more believable. Even if you have the greatest product on earth, without
the prospect believing your claims, they won't order. So build up on the
reasons WHY they can believe ALL of the claims within your sales letter.
5) Your Letter Is Hard On The Eyes
Second only to your sales copy, the layout
is the biggest reason people click away from websites. Small fonts, no
margins, cluttered headlines and subheads, all send readers scurrying for
the exit button. Clean your copy up. Hire a designer if you can't do it
yourself -- it's well worth the investment.
6) Too Much Risk Associated With Ordering
Your Product
Risk? There should be none. All of the
risk needs to be on the seller. And a guarantee that's written clearly
and lines up the benefits they're guaranteed to receive after ordering
or their money back is the way to go. And the longer you extend your guarantee
(for instance, a one-year guarantee), the more risk you remove from your
offer.
7) Your Letter Doesn't Explain Why Your
Product Is Better
Why is your product the best choice. In
most cases, your product has competition. So explain in your letter why
the competition's product doesn't compete. How is your product better?
What benefits does it have that can be found with no other product? Explain
why with your product they're getting something they can't get anywhere
else, and you'll win their business.
About the Author:
-----------------------
Copyright © Grady Smith
FREE: Copywriter Grady Smith will critique
your sales letter, autoresponder or ad ($95 value) absolutely free and
explain how you can increase response when you visit http://www.cheap-copy.com
today.
| 
