AdWords Campaign Set Up Tips
by Chris Burgess
It's easy to overlook the basics of a strong AdWords campaign. Without
them though, your AdWords campaign can be doomed from the very start. Follow
these tips and you can be sure that your campaign will have a strong foundation
for both short term and immediate success.
Use Proper Grammar and Spelling
It may sound basic, but ad text that uses slang, has misspelled words
or doesn't read clearly isn't going to get clicked. If anything it makes
your business seem unprofessional and could actually harm your business'
reputation.
Make sure that you spell and grammar check your ads. You might also
have a friend, co-worker or employee read through the ad text to make sure
that it reads smoothly and makes sense. Input from others is invaluable
when creating AdWords ads.
Start Small With Geographical Targeting
If you're just starting out, try limiting your ad's distribution to
one or two regions (e.g. for businesses based in North America, limit your
initial distribution to the U.S.A and Canada). By starting with a smaller
distribution area, you will be able to keep your costs lower and "fine
tune" your ads and keywords before you start to expand.
When you feel comfortable that your AdWords ads are profitable, start
to expand several countries or regions at a time.
Scout the Competition
Chances are, no matter what kind of product you are selling, you will
have a competitor who is already selling something similar and advertising
it on AdWords. Search for the terms you wish to use on Google to see what
kinds of ads your competitors are writing.
You might even try a tool like GoogSpy to see exactly what terms your
competitors are buying.
Pay close attention to the terms they use, the deals or incentives they
offer and the titles they use. You can learn a lot from your competitors.
You don't want your ads to be exactly like theirs, but you can use elements
from each competitor to make your ads perform even better.
Chris Burgess is a Marketing Expert with BuyItSellIt.com Online Stores
(http://www.buyitsellit.com).
He has established and maintained successful pay per click campaigns for
BuyItSellIt.com and many of its customers. To build an online store for
your small business quickly and easily, sign up for your own free 30-day
trial online store at BuyItSellIt.com.
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