Create a Personal Development Structure
to Support Your Network Marketing Success
By Joe Rubino
You�re in consistent and persistent massive prospecting action. You
are honoring your commitment to speak with a minimum number of prospects
daily while following up with all interested parties on a timely basis.
Let�s look at some personal development structures you might put into place
to gather feedback regarding how you can maximize your personal effectiveness
with everyone you speak.
1. Rate Each Prospecting Communication You Have (1 = ineffective, self-absorbed,
no rapport developed to 10 = powerful, rich value created, you�ve bonded
with your prospect) With Respect to How Powerfully You Guided the Conversation
Follow the 5 steps below to ensure that your prospecting conversations
are most effective.
Step 1: Create an opening to be heard.
Step 2: Determine if your suspect is indeed a prospect by getting permission
to ask him a few questions before exploring your income opportunity with
him.
Step 3: Speak your commitment to your prospect in some way.
Step 4: Create rich possibilities that inspire action.
Step 5: End by making a request that moves the conversation in a forward
direction.
After each conversation you have, review each of the above steps to
analyze how effectively you accomplished each point. Ask yourself �What
worked about my conversation and what was missing, that if put into place,
would support my next conversation to be more productive and powerful?�
Start your analysis by focusing first upon step1. How well did you create
an opening with your prospect? Did you develop sufficient rapport and discover
what was important to her or missing in her life? Did you uncover the seeds
of discontent to which your opportunity might contribute? How could you
have been more effective in breaking the ice and creating an opening for
your prospect to want to explore your offering without feeling pressure
or obligation?
Work on the elements you perceive to be missing so that your next conversation
is more productive. Once you�ve developed a degree of proficiency with
this step, go on to step 2. Ask yourself �Did I get my prospects permission
to ask questions to explore how my opportunity may be a fit? Was I respectful
of my prospect�s time or did I come across as pushy, arrogant and intrusive?
Did I dump information rather than ask questions to open up the conversation?
Did I talk at a person who had not yet agreed to look with me to explore
a fit?
Again, rate from 1 to 10 how well you accomplished these objectives
and how you can do so more effectively next time. If you realize that you
dumped information and did not fully explore what was important to your
prospect, feel free to go back and refocus on these areas. Say something
like �Sally, I realized after we last spoke, I failed to ask you sufficiently
about your goals and dreams. Can you please tell me, let�s assume that
you agree to join our team in partnership and work with me toward your
family�s economic freedom, how much money would you need to be earning
monthly a few years from now for you to be able to look back on this day
as the day you made one of the best decisions of your life?� Once you determine
how much residual income your prospect wants to earn, ask �May I ask you
one more question? When you�re earning this amount of money each and every
month, how would your life and the lives of your family be impacted? What
would change? Would you buy a new home or car, travel more, work less,
free yourself up to retire early, or put your kids through college?" You
get the idea!
Don�t step over your oversight. Go back and re-address it. Make a mental
note to do so with your next prospect as well. Once your satisfied with
your progress in this area, work on step 3.
Ask yourself, �Did I speak my commitment first to exploring a fit without
obligation or pressure and then to my prospect�s ultimate success? Does
he know that I am and will be successful and if he chooses to join me,
he can be as well? Does he know that I can show him exactly what it will
take to reach the income level that will impact his life?� Similarly, with
regard to step 4, did I create such value that my prospect feels honored
to have had me share my opportunity with him? Did I demonstrate to him
in simple terms what it would take for him to be successful in this business?
Did I effectively show him that he already knows several people who would
be great in this business and all he needs to do is set up a call for me
to speak with them? Does he realize that he will not need to enroll a whole
lot of people to be very successful in our company, just 4 to 6 business
builders? Again, rate yourself, ask what�s missing and commit to put these
items in place for your next conversation.
Lastly, look to see if you made a powerful request to move the conversation
in a forward direction that will support your prospect�s needs and desires.
Does she perceive your request as being in her best interest or self-serving
to meet only your needs? Did you specify �by when� you are requesting that
she take action and did she agree to your request? Have you set up a follow
up time to speak so that you might support her to further learn about your
company, products and offering to better see if it may be a fit for her
life?
As you continue to analyze your effectiveness in each area, always ask
yourself �How could I create more value? How could I be more charismatic
and effective in my communication? What�s missing to have my skills reach
the level of a masterful enroller?
Though this self-discovery will yield many productive insights, there
will always be areas where we are unable to see our own limitations. Without
requesting the feedback of others who are skilled in listening for what
may be missing in your communications, your conversations will likely reach
a plateau in their efficacy. This brings us to our second personal development
structure.
2. Request that your upline sponsor or qualified business partner listen
in on some of your calls or join you on some of your in-person presentations.
Better yet, listen to or sit in on several other successful enrollers�
calls and meetings. Determine how they are able to move the conversation
forward to achieve enrollment success. Pick up on important phrases, questions
and techniques that you might incorporate into your presentations. Alternate
observing others with having them listen to you. Consider their feedback
as possible places for you to look to improve upon your own presentations.
3. Record an hour�s worth of several prospecting conversations. You
can purchase an inexpensive telephone recording device along with a cassette
recorder that can be used to create these tapes. Make a few copies of each
tape and ask 3 of your coaches or upline partners to listen to them at
a time that they can take detailed notes to analyze what worked about each
conversation and what was lacking to have it come across as most powerful
and productive.
4. Ask your prospects for feedback. Say something like �John, I appreciate
you speaking with me today and listening to some information about our
company, product line and income opportunity. I�m working on my listening
and communication skills. Would you mind giving me some feedback with respect
to a few areas? I would greatly appreciate your candid feedback.� If your
prospect agrees, ask, �Did you feel I was respectful of your time and opinions?
Did you feel that I was interested in looking to see if our opportunity
might contribute to your life, without pressure or obligation? Did you
clearly understand how you could become successful in our business? Did
you think that I created rich value or was something lacking in that regard?
Would you like to share any insights you may have about how I could be
more effective in future conversations? Thank your prospect for her contribution.
If she is glad to support your growth, you might take advantage of her
generosity by asking if she knows anyone who may be interested in earning
an extra income.
5. Hire a Coach
If you were a gifted athlete intent on qualifying to compete in the
Olympic Games, you probably wouldn�t even consider the possibility of not
having a coach to champion your success. Why would striving to achieve
great success in your business and your life be any different? A coach
is a person who is trained to ask the right questions to get you to identify
missing elements in these arenas. When these missing pieces are put in
place, the result is a significant difference in your productivity, happiness,
fulfillment and your ability to impact others. Coaches go way beyond training.
Training is about conveying information. Coaching is about gaining access
to areas we are otherwise blind to discovering about ourselves and our
businesses. Coaches source breakthrough revelations by supporting us to
explore the arena of what we don�t know that we don�t know. They champion
our successes, our happiness and our visions. Skilled coaches claim our
goals as their own and act as our partners to look with us to see what�s
working optimally and what�s missing that has the results we are after
remain elusive to us. They listen to both what we say as well as to what
is left unsaid. They do this by asking questions, exploring possibilities,
making requests and, at times, confronting issues that may need to be examined.
The most effective coaches are familiar with and skilled in the arenas
in which they offer coaching support. In Network Marketing, no matter how
skilled a coach may be, if she has not built a successful organization
herself, there are likely many success distinctions that she may be missing
in this arena to properly guide your success and accomplishment. An ideal
Network Marketing coach will have the ability to also train in successful
methodology when needed. He will also be well versed in the art of how
to maximize personal effectives since so much about enrollment success
depends upon how well we are able to listen to what�s important to our
prospects or missing in their lives and then powerfully communicate the
value inherent in our income opportunity.
For a coaching relationship to be most effective, you must be willing
to look with your coach at whatever areas he suggests without becoming
defensive or argumentative. Coaches typically do not have the answers themselves.
Those being coached do. It is by knowing which questions to ask that coaches
are able to best support their clients in examining areas that conceal
breakthroughs in their understanding and more importantly in who they are
as a possibility for others.
Coaching in the personal development arena can offer an access to unleashing
one�s personal power and effectiveness. Of course, total confidentiality
must exist to create the safety necessary to be able to explore any topic
without fear of judgment or reprisals. Personal development coaching might
involve such areas as impacting business productivity, enhancing relationships,
achieving optimum health, creating wealth, or developing structures to
champion personal effectiveness. True coaches are values-based and interact
with those coached from a position of respect while at the same time operating
from a commitment to rigor if that is what�s needed to support someone
to �get it.� Effective coaches are committed to excellence and do not step
over issues because of a desire to be liked or to avoid uncomfortable topics.
They hold their clients as totally capable of achieving break though success
in any arena by listening for what may be missing that if put into place
would fully honor the person�s goals and values.
Many Network Marketing companies are blessed with competent coaches.
Many also support personal development programs to champion their distributors
to be their very best. If you�d like to explore taking on a program to
champion your productivity, success and happiness, our company, The Center
for Personal Reinvention, offers custom tailored programs for individuals
and groups. Read more about how we might support your life and business
to work optimally at www.CenterForPersonalReinvention.com or contact me
personally at [email protected] . Another suggestion would be to take
on a self-study personal development program. I wrote The Power to Succeed:
30 Principles for Maximizing Your Personal Effectiveness and The Power
to Succeed: More Principles for Powerful Living, Book II for this very
reason. You can read some excerpts at the site above as well.
Dr. Joe Rubino is an internationally acclaimed trainer, author and success
coach. He is the author of 10 best selling books available in 19 languages
and 48 countries, including �Secrets Of Building A Million-Dollar Network-Marketing
Organization From A Guy Who�s Been There Done That And Shows You How To
Do It, Too� which has been called by industry experts the best book available
on how to build a successful MLM business. His new book, �The 7-Step System
to Building a $1,000,000 Network Marketing Dynasty� from which this article
was adapted is being used as a training guide by many Network Marketing
companies and top distributors. He is also the creator of the acclaimed
audio album and workbook, �10 Weeks to Network Marketing Success: The Secrets
to Launching Your Very Own Million-Dollar Organization In a 10-Week Business-Building
and Personal-Development Self-Study Course.�
For more information on Dr. Rubino�s coaching programs, books, tapes,
CDs and courses, visit http://www.CenterForPersonalReinvention.com,
e-mail to: [email protected].
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