RSS Feeds Can Increase Your Sales
By Joe Duchesne
RSS feeds are reshaping how we access information online. In the past,
when you wanted to know when your favorite information site had some new
information on it, you had to go visit the website, wait for it to load,
get distracted, etc. With the growing popularity of RSS feeds however,
this is no longer necessary.
One ingenious use of RSS feeds is to get your customers to subscribe
to an RSS feed on the latest products you offer. The latest sales for the
month, news related to the products and services you offer and more. Using
an RSS feed, a customer can know exactly when you post new information
online without wasting time or having to wade through information that
they aren't interested in. Keeping yourself in front of your customer will
result in more sales.
An RSS feed for your coupons
FindSavings.com for instance offers their visitors the ability to subscribe
to RSS Feeds for coupon deals being offered by the favorite brand name
stores. Whenever a new sale or rebate is posted, the customer is notified
via their RSS news aggregator, their browser or their online reader. Getting
the sale into the hands of the customer right away increases the chance
that a sale is made.
RSS feeds bypass nasty spam filters
Every day it seems that email spam is growing. It has gotten so bad
that the usefulness of email as a communication medium has been greatly
compromised. Because of this volume of spam, as much as 85% of your email
messages may not get through to your customers. Using RSS feeds, you can
achieve 100% delivery effectively bypassing traditional spam filters.
RSS gives your customers exactly what they want
RSS feeds can be created on very specific topics. Like a laser beam,
they can be aimed to give information on very specific niches. Narrowing
the focus of a feed will generally increase the usefulness of the feed
to the customer. It also increases the customers interest and trust in
what the feed offers to them. All of this will result in more sales.
Want to us RSS feeds to increase your sales? Give your customers the
information that they want and crave and your bottom line will thank them.
Joe Duchesne is the webmaster for http://www.sreamerfeeds.com.
Screamerfeeds specializes in offering news and opinion on RSS
Feeds and related technologies.
Next Article:
RSS Feeds Future Revealed
The first prediction is pretty obvious but I think it needs to said.
RSS feeds are here to stay and they are only going to become more popular.
This year we have seen the likes of Yahoo pretty much integrate RSS........
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