Using
Tables as a Strategic Sales Tool
by © Candice Pardue
If you're designing your own website using
tables, you'll reap many benefits. Probably the greatest being web
page organization. Below you'll learn two design techniques that
will help turn your tables into a strategic sales tool.
Why Tables?
Tables have helped me to do the following
while designing my website:
Establish organization.
Create sections on my web pages that are
neat and uniform.
Build a unique sales presentation with
direction.
With tables, I've been able to build an
effective site that gets results, and you can too!
Below are a couple of table tips to help
you design a customer-oriented site for web success:
Table Tip One - The Two-Column Web Page
What I mean by "two-column" is to divide
your table into two columns - one for your text writing, and one for your
navigation bar.
Which side your navigation bar will be
on is up to you, but it is recommended that your side navigation bar be
located on the left for the best results. The reason for this is
that a person's eyes are generally drawn to the right of a page (even when
online). So, you can see why it would be wise to have your "headline"
and sales presentation to the right.
However, if you're operating a site that's
very similar to a mail order catalog with many products, you'll want to
place your side navigation bar on the right. Have you ever noticed
that most mail order catalogs have their listing indexes on the right-hand
side of the pages? And, since your site will attract the same type of customers,
you'll want to keep your web page looking close to what they're accustomed
to seeing in the catalogs.
Table Tip Two - The 600 Pixels Rule
What's the 600 pixels rule?> It's very
simple. I discovered quickly that my web pages did not appear the
same on every computer system available. And, because I have no control
over which system my "potential" customers will use to view my site, I
changed my table sizing to be "system" friendly. By making the overall
"width" of your table 600 pixels, you'll have a much better chance of your
website looking decent on various computer systems.
Some people online use big screens, some
small and some have special set-ups where space is limited for online viewing.
A safe table width size for your web pages
is 600 pixels. This size will help prevent your site from looking
distorted on systems that are different than your own. I haven't
had any complaints since I changed my table sizes to 600 pixels.
But, before the re-sizing, I had several people to email me with complaints
about my site's design.
These two tips alone have helped my website
tremendously! I've tried other techniques of design, but found that these
methods get positive results.
Give them a try!
Written by Candice Pardue, webmaster of
Online Success for Internet Business. Perhaps you would like to learn
how to design your own website using tables. If so, go here for details
about the Web Design Training Course for beginners... http://www.webmastercourse.com
"Your opponent,
in the end, is never really the player on the other side of the net,
or the swimmer
in the next lane,
or the team on
the other side of the field,
or even the bar
you must high-jump.
Your opponent
is yourself,
your negative
internal voices,
your level of
determination."
*Grace Lichtenstein {American
Author & Editor}
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