Viral Marketing Strategies

By Anders Eriksson

Viral Marketing is allowing people to giveaway and use your free product or service in order to multiply your marketing quickly over the internet. The idea behind viral marketing is that you include your ad with the freebie people giveaway or use. Below are a collection of high impact viral marketing strategies:

Allow people to reprint your articles on their web site, in their e-zine, newsletter, magazine or ebooks. Include your resource box and the option for article reprints at the bottom of each article.

Allow people to use any of your freebies as free bonuses for products or services they sell. Include your ad on all your freebies.

Allow people to use your online discussion board for their own web site. Some people don't have one. Just include your banner ad at the top of the board.

Allow people to sign up for a free web site on your server. Since you are giving away the space, require them to include your banner ad at the top of the site.

Allow people to add their link to your free web site directory. Just require that they return a link back to your web site, advertising your directory.

Allow people to provide your free online service to their web site, visitors, or e-zine subscribers. They could be free e-mail, e-mail consulting, search engine submissions, etc.

Allow people to give away your free software. Just include your business advertisement inside the software program.

Allow people to give away your free web design graphics, fonts, templates, etc. Just include your ad on them or require people to link directly to your web site.

Allow people to place an advertisement in your free ebook if, in exchange, they give away the ebook to their web visitors or e-zine subscribers.

Allow people to give away your free ebook to their visitors. Then, their visitors will also give it away. This will just continue to spread your ad all over the internet.

Create an alliance with other web sites. Include each of your ads or banners on the other web sites. You will all share targeted traffic with each other. For example, you would instantly have a number of web sites selling for you without paying them an affiliate income. You would just be giving them ad space on your web site.

Create a free e-zine directory. You'll attract a lot of traffic from e-zine publishers and people who want to subscribe to the e-zines. Your listings could include name, subscription instructions, publisher�s name, etc. Of course you could put your own e-zine listing at the top of your directory to get extra exposure.

When you offer a freebie from your site, submit it to freebie sites. They provide target categories which mean targeted traffic.

So if you're submitting software, you could submit it to the "free software" section. Just remember, some freebie sites want you to link to their web site before they will list your freebie submission.

Get your products or services evaluated for free. You can give your product for free in exchange for evaluations and even testimonials. You will find out any problems with your product before you sell it. You might also discover new uses or selling points for your product too.

Clone your advertisements all over the Internet by allowing your visitors to give your online freebies away. Just include your ad somewhere inside them. You could also start an affiliate program and pay people commissions to run your ads. You could also give your affiliates viral marketing tools to use like e-books or articles.

Allow people who do not have time to explore your site to download your web site in e-book format. This will allow them time to view it offline. Just compile it like you would a normal e-book. You could also turn it into a viral marketing tool by allowing people to give it away to others for free.

Hold a contest on your web site. Give other web sites the option of offering it to their visitors. This'll multiply your advertising all over the Internet. It would become a viral contest. Of course the contest must either be ongoing or held regularly so you could allow other online publishers to offer it to their visitors or subscribers.

Allow your visitors to reprint the content on your web site. Just ask them to include your resource box and a link to your site in exchange. This will turn your content into a traffic machine and the external links will help increase your ranking in some search engines.

Anders Eriksson, a 41 year project manager from Sweden, reveals his viral marketing strategies that can be applied to just about any business...
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