Why Blog?
By Jill Hart
It seems everyone these days is talking about blogging. Everywhere I
go, I find articles and forums devoted to this craze. I also have heard
from many home business owners who are trying to figure out what a blog
is and how they can use one to their benefit.
The term �blog� is short for �weblog�, which just means an online journal
or �log�. You can jot down personal thoughts and notes, post articles you�ve
written or keep track of interesting websites you find. The sky is the
limit, it seems, when it comes to blogging. A blog is something entirely
of your own creation and you can use it to share your thoughts with the
world, well�.with anyone you can get to read it anyway.
One of the main debates going on about blogs is whether blogging can
be done to improve Search Engine rankings for businesses or to create a
buzz about business websites. Both of these can be true if the blog is
used correctly. Many resources show that once a blog is created, many times
it is listed in Search Engines within 48 hours. This was true of the blog
I created for Christian Work at Home Moms.
These are many ways to create a blog. The easiest by far is to use one
of the free tools available online, such as Google�s Blogger. You can create
your blog for free using their online tools and templates(nothing to download).
After you have created the blog, you can then publish your blog through
them and �Wa-La� � your blog is posted online for the world to see.
Once you�ve created your blog, you will need to decide how you will
use it. Will it be a personal blog, full of thoughts and comments for yourself
alone or maybe your family? Or will it be a business blog, with articles
and tips for potential customers? If you want your blog to be found by
others, blogging experts recommend that you begin by setting the title
and descriptions for your blog. These are similar to the the title and
descriptions you set for your website. Try to make them meaningful because
they are what people will see when your blog is returned in a Search Engine.
If your description is simply �my blog�, you may not draw the attention
you�d like.
If you are blogging in the hopes of attracting customers, make sure
to use wise use of words and links in your blogs. Try to avoid the �click
here� link. Instead, opt for links within descriptive sentences. Add the
HTML link within the sentence and attach it to the words that are closely
related to the page or site you are linking to. For example, to link to
my website I would not use �click here� as my link. I would say, �Please
visit Christian Work at Home Moms for home-based work resources.�
There are many ways to get your blog noticed outside of optimizing them
for Search Engines. For instance, there are entire websites devoted to
listing blogs dedicated to any topic that you can think of. One of the
best such websites devoted to women-created blogs, is BlogDaisy.com. You
can also use free tools such a FeedBurner.com to track the traffic on your
blog and to create a dynamic title box that can be used to display your
blog headlines on your website or even in your email signature. Each time
you update your blog, these headlines are instantly updated.
There are many ways to use a blog for either personal or business use.
If used correctly, a blog can be a terrific tool to inform potential customers
of your business. Be sure to update your blog at least once a week so that
the content remains fresh and you remain in the Search Engines.
Jill Hart is the author of the e-book, 2 Weeks Devotional Journey for
Christian Work at Home Moms, and the founder and editor of Christian Work
at Home Moms CWAHM.com. This site is dedicated to providing work at home
moms with opportunities to promote their businesses while at the same time
providing them spiritual encouragement and articles.
E-mail Jill at [email protected]
for additional information or stop by her site at http://www.cwahm.com
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