Why It's a BAD Idea To Promote Hot
Selling Products on eBay
Copyright 2005 Alexis Dawes
Do a quick search on Google, Yahoo, or your favorite auction resource
site, and you'll quickly discover there are several software programs targeted
to vendors who want to promote hot selling products on eBay.
The infatuation with hot selling products exists because sellers believe
if you target items that have a robust sales pattern, you'll have a better
chance at profiting on eBay. This is both true and false.
Yes... hot selling products can improve your bottom line. But unfortunately
by the time the average eBay seller (a) realizes what the hot selling products
are, (b) purchases stock to sell on eBay, and (c) actually puts the items
up for sale, the demand is already being met by other eBay sellers who
probably started the hot selling product trend some time ago.
Not only that, with thousands of people also having access to the same
hot selling product lists, you'll have to contend with other eBay vendors
who have the exact same ideas that you do. So you'll be up against the
original sellers who are currently feeding the demand, AND doing the tango
with newer sellers who have jumped on the same hot selling product bandwagon
that you did.
Okay maybe this won't happen to you.
But suppose it does.
What if competition becomes so great that prices start dipping below
the wholesale cost that you paid for the item? (It happens all the time
on eBay.) And what if you lose $100, $200, or even $1,000 on inventory
that you thought would be flying off the shelf? Suddenly that hot selling
item is looking rather cold sitting in your garage collecting dust.
So if not hot selling products on eBay, then what?
Do what the majority of PowerSellers do. Sell what you want, instead
of what's hot. Repeat after me, "Every day ordinary items sell extremely
well on eBay... Every day ordinary items sell extremely well on eBay...
Every day ordinary items sell extremely well on eBay." Allow this to become
your mantra, because it is very much true.
I know this from first-hand experience as I analyze top sellers instead
of hot products. And my research has continuously shown me that mediocre
products don't necessarily translate into mediocre sales.
For instance, there's a seller right now who clears about $1,000-$2,000
a week selling magnets. And that's AFTER eBay and PayPal fee's. Another
seller promotes homemade CD's to a specific audience and clears $900-$2,000
a week. A few sellers make $500-$700+ a week - after expenses - promoting
public domain information. And the cool thing about public domain information
is that anybody can sell it because it's free. So that's pure profit by
selling something they never paid for. Talk about the ultimate arbitrage
opportunity!
The ultimate key in succeeding no matter what product you end up selling,
is to build a successful strategy. To figure out 'how' to profitably market
what you have, instead of chasing after the next great thing. Because once
you have the strategy part down, you can sell anything on eBay and make
it a hot seller to your bank account.
------------------------------
Alexis Dawes is a student of eBay sales strategies, instead of hot
selling products. She's the developer behind Auction Seller Analyzer, a
Windows-based application that inspects eBay sellers auctions to determine
the winning strategies they're using. You can get more information about
Auction Seller Analyzer at (http://www.AuctionSellerAnalyzer.com).
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