Article Marketing Tricks

Article Equalizer - Article Marketing Tricks for Fresh Content Generation and Web Promotion

By Sanjib Ahmad

A website without fresh content is a stagnant website. Generating constant fresh content everyday can be a difficult task. Among other methods, articles are a great way to add new content. The "Article Equalizer" software claims to do exactly that - generate fresh content and pages to your site from selected articles.

As a webmaster you have many things to do: you have to manage services, provide customer support, reply to emails, maintain websites and more. The more automated you can make your daily tasks, the more productive you can be.

The process with Article Equalizer works as below:

1. Run the software "Article Equalizer"
2. Choose a data source and category has to be chosen (for example, Computers and Internet)
3. The software collects up to 1000 articles
4. It generate pages from selected articles
5. You then upload final pages to your website

I think a product like "Article Equalizer" can minimize a webmaster's daily work schedule. Therefore it might be possible for a webmaster to:

* Create content-rich and large sites
* Tap into a continuous supply of targeted content
* Automatically insert content into pre-designed site templates
* Keep a site fresh by adding new content regularly

I remember that I was so busy with client work that I could not update my website for 2 months. Slowly my traffic started declining, and when my client work was finished I didn't have anything new to work on. I hope you can avoid similar mistakes.

For more information on this product you can visit http://computer-internet.marc8.com/ebook-info.php/name/article_equalizer/toc_id/6-0-6-4/

About the Author
About the Author Sanjib Ahmad, Freelance Writer and Product Consultant for Best Selling Computer/Internet Books and eBooks . You are free to use this article in its entirety as long as you leave all links in place, do not modify the content, and include the resource box listed above.

SEO Duplicate Web Content Penalty Myth Exploded

By Joel Walsh

The "duplicate content penalty" myth is one of the biggest obstacles I face in getting web professionals to embrace reprint content. The myth is that search engines will penalize a site if much of its content is also on other websites.

Clarification: there is a real duplicate content penalty for content that is duplicated with minor or no variation across the pages of a single site. There is also a "mirror" penalty for a site that is more or less substantially duplicating another single site. What I'm talking about here is the reprint of pages of content individually, rather than in a mass, on multiple sites.

Another clarification: "penalty" is a loaded concept in SEO. "Penalty" means that search engines will punish a website for violations of the engine's terms of service. The punishment can mean making it less likely that the site will appear in search results. Punishment can also mean removal from the search engine's index of web pages ("de-indexing" or "delisting").

How have I exploded the "duplicate content penalty" myth?

• PageRank. Many thousands of high-PageRank sites reprint content and provide content for reprint. The most obvious case is the news wires such as Reuters (PR 8) and the Associated Press (PR 9) that reprint to sites such as www.nytimes.com (PR 10).
• The proliferation of content reprint sites. There are now hundreds of websites devoted to reprint content because it's a cheap, easy magnet for web traffic, especially search engine traffic.
• Experience. I've seen significant search engine traffic both from distributing content to be reprinted and from reprinting content on the site.

How I Doubled Search Engine Traffic with Reprint Content

When I first started distributing content for my main site, I was stunned by the highly targeted traffic I got from visitors clicking on the link at the end of the article. Search engine traffic also slowly increased both from the links and from having content on the site.

But I was even more stunned with the search engine traffic I got when I started putting reprint articles on the site in September. I had written quite a number of reprint articles for clients and accumulated a few webmaster "fans" who looked out for my articles to reprint them. I wanted to make it easier for them to find all the reprint articles I had written.

I didn't want to draw too much attention to these articles, which had nothing to do with the main subject of the site, web content. So I secluded the articles in one section of the site.

The articles got a surprising amount of search engine traffic. The traffic was overwhelmingly from Google, and for long multiple-word search strings that just happened to be in the article word for word.

Why was I surprised with all the search engine traffic?

1. The articles had so little link popularity. The link popularity to the articles came primarily from a single link to the "reprint content" page from the homepage, which linked to category pages, which linked to the articles themselvesthree clicks from the homepage. The sitemap was enormous, well over 100 links, so its PageRank contribution was minimal. Since these articles were on the site such a short time I strongly doubt they got any links from other sites.

2. The articles had so much competition. These articles had been reprinted far more widely than the average reprint article, which is lucky if it makes it into a few dedicated reprint sites. As part of my service I had done most of the legwork of reprinting my clients' articles for them. In fact, I guarantee at least 100 reprints on Google-indexed web pages either for each article or group of articles. So that's up to 100 web pages, sometimes more, that were competing with my web page to appear in search engine results for the search string.

Why Do Reprint Articles Get Search Engine Traffic?

You would think Google would just pick one web page with the article as the authoritative edition and send all the traffic to it.

But that's not how Google works. All the search engines look at factors beyond just the content on the web page. They look at links. Google, at least, claims to look at 100 factors total. Many of these must relate to the content on the page, but not all of them.

The whole experience has given me great insight into what factors Google uses in addition to what we would consider the page itself, and the relative importance of each.

• Web page titles (the one in the html title tag) are extremely important as tie-breakers between two otherwise equally matched pages. Most reprinters waste the html title, using the article title as the web page title. Set yourself apart by creating unique five-to-ten-word web page titles that include target keywords.

• Content tweaks. You can also introduce the article with a unique, keyword-laden editor's note, and finish the article off with some keyword-laced comments.

• Intra-site link popularity and anchor text (that is, for links to the article page from other web pages on the site) are also important. If you can't link to the page from the homepage, keep it as close to the homepage as possible and weed out extraneous links (try putting all your site policies on a single page).

Reprint articles, like the search engine traffic they bring, cost nothing. Don't look a gift horse in the mouth. Forget the "duplicate content penalty." Get in on content reprints and share the search engine wealth.

About the Author

Joel Walsh (http://www.joelwalsh.com) owns UpMarket Content which has Joel's articles available for reprint, and also lets you order the complete website promotion content package of distribution and creation of web content : http://www.UpMarketContent.com

Article Marketing Tips: How To Beat Google's Duplicate Content Filter

If you have any interest in getting high search engine rankings for your website (and who doesn't) you've probably been sold the idea that writing and publishing your own articles will do it for you.

Here's why that's not entirely true.

Imagine the following scenario...

You write an article around a keyword or keyphrase you want to rank well for.

You submit that article to all the article submission sites and directories and ezines you can find.

Your article gets published in hundreds of places.

You now have hundreds of links pointing back to your main site...

But your own site never shows up in the top ten results for that particular keyword or keyphrase.

Instead you find that there are lots of other sites carrying your article that rank better than yours.

You've completely missed out on an excellent opportunity to get high rankings for your keyword or keyphrase.

Even worse... you just handed your precious keyword- rich content on a platter to possible competitors who happened to publish your article on their website, and may have lost some of your most targeted visitors and sales to them.

So where did you go wrong?

Your mistake lay in using your article for entirely the wrong purpose. You failed to use the power of article marketing to give your site an unbeatable advantage over others.

Here's how to use your articles the right way to boost your search engine rankings.


1. Publish Unique Content On Your Website

When you make an article available for reprint, the article, by virtue of it being published on hundreds of other sites, now no longer qualifies as unique (the operative word here) content.

GoogleЎЇs duplicate content filter will make the more authoritative sites that publish your article rank higher than yours for the keywords your article is optimized for.

Instead of making your article the main course, use it as an appetizer to direct search engines and readers to a unique, optimized report or white paper on your website, and you'll see dramatically different results.


2. Use Your Article As Spider Bait

Think of your articles as simply the conduit that leads search engines to your website.

Publishing your articles all over the web is like leaving scraps for a puppy (a.k.a. the search engines) that follows them all the way back to the kennel (a.k.a. your website) where it can feast on the main course - your unique content.


3. Use Keyword-Rich Anchor Text In Your Resource Box

Use your primary keywords or keyphrases in the anchor text of the article resource box that contains a link pointing back to your unique content.

This will create hundreds of keyword-rich links pointing back to the well-optimized report on your website, and boost your rankings for the keywords of your choice.

Follow the steps above and you can use your content the right way to beat GoogleЎЇs duplicate content filter.

How To Profit From Private Label Articles

By Philip Muller

Free content is great. I love how easy is to enrich a website in minutes republishing free articles written by real expert authors. Furthermore they give me the invaluable ability to profit from niches I really don't know nothing about.

Lately I have been thinking about how to develop my strategy, and I ended thinking about outsource my writing content creation. The only drawback is the difficulty in finding good writers delivering quality articles for let's say $5-6 each. I think this is aperfect solution from a business perspective. But in a more pragmatic sense, it is even more sophisticate than I'd really needed.

During my research for alternatives, I've found that private label content with limited distribution has exactly the right amount of quality and exclusivity I was looking for. If only hundreds of webmaster have access to the articles and they have granted the right to rewrite them as a privilege for their membership, chances are they will do (for profit and for reputation). Even better, not every article will necessarily be used from every member.

If you are wondering what the best sources of private label articles are I've reviewed some of them.

Now I'd like to give you some ideas on how to profit from such exclusive content:

Open a blog. Then, instead of publish the same free articles everyone is using or the same exact news you have just read on another blog, try to give it some real appeal. Forget everything you know about seo and traffic: build value. Use this blog like a business card. Establish relationships in your niche: add interesting comments in other blogs; link it in your forums' signature; use it to easily get into publisher networks requiring quality partners for their advertisers.

Select a few articles, edit them as needed, put yourself as the author and set an autoresponder course or build a pdf report. Use it to capture subscriptions to your list. Brand yourself like an authority and offer your prospects a good reason to remember you and your business.

While you should not submit private label articles to article directories unless you practically rewrite them fully, you can still use them to promote your website.Articles directories want unique content, and your private label articles are not "so much" unique. But there is plenty of website publishers needing for good content. You may want to contact them privately offering your rebranded articles (whether if you hardly edited them or not) and you'll eventually gain lot of benefits.

Build laser-targeted content for Adsense (or whatever). Because you can change everything in the articles, you can edit them to better target high-bid Adsense search terms or for seo purposes. Also you could note that as you don't have to publish the authors' resource box and none of the other resources he incidentally linked, you will able to keep the traffic on your site (or to drive it where you'll make more money).

Can you get it? Pratically it's like writing your own articles. Thus, you can focus on money making, not writing.

If you want to learn killer article marketing secrets, I suggest you subscribe this 50 parts course: http://www.article-marketing.info/2005/10/30/article-marketing-course/. It covers every aspect of article marketing I leaved out here, and it's full of great ideas and strategies. Furthermore it's completely free.