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When you start a business, a lot can fall through the cracks if you’re not careful. You’ve got to make sure that you’ve got your products and services set up and ready to go, your business registered with state agencies so that it’s legal, and then you need an idea of how you’ll get customers in the door or to your site. It can be a lot to remember! Here are ten things you absolutely should know before you launch your business:

1. What You’re Selling. A lot of businesses try to offer too many types of products or services to appeal to a wider audience, but that rarely works well. Instead, zero in on a handful of things you can deliver well.

2. Your Business Strategy. Starting a business without at least a rough business plan will only set you up for failure. You need to know your competitive advantage and how you’ll market your business before starting.

3. Your Competitors. If you don’t know who you’re competing against, how can you get a game plan on how you’ll win over more custom
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