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Although similar in many ways, paid search and search engine optimization (SEO) are two very different beasts when it comes to digital marketing.



Despite all of the SEO conspiracy theories floating around, there is no correlation between paid search and organic algorithms. In fact, Google very intentionally keeps these two departments completely separate to avoid any potential crossover on either side.



Even though there is no direct way to use paid search campaigns to improve organic performance, there are a few easy ways to get these strategies to work in tandem to optimize campaign results.



Use Keyword Research Tools To Optimize Both Paid Search And SEO Strategies



It’s already been established that the Google Adwords’ keyword planner is an unbeatable research tool for both paid search and SEO.



However, many people don’t get nearly enough mileage out of these trend insights.

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    BindraBedi

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