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Affiliate marketing is a blogger’s promotion of a particular product (created by someone else) with a specific link that contains a tracking code. When someone buys on the basis of your recommendation, and clicks through from your tracking link, you get a commission on that sale. For Digital Photography School, we often recommend cameras, and therefore will get 4% of any sale resulting from that recommendation from Amazon.

So why consider affiliate marketing as an income stream? When you consider in advertising the advertiser is taking a risk by paying you for amplification on your blog that might not work out, and you as the publisher are taking the risk by becoming an affiliate, it seems like a dud deal. But the rewards of affiliate sales can often be greater than through general advertising alone, which can make it an attractive option despite the risk.

Today I discuss one particular experience I had with an early affiliate collaboration and how it exceeded beyond everyone’s expectations, and I also talk about the kinds of blogs that can be more successful with affiliate sales, and the three things I believe they need to have that will boost their chances of getting a high return.

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