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Understanding your web traffic is only the first step to winning online. Success on the Web today means understanding not only what works for you, but what works for others as well. One of the worst mistakes that you can do is to think that your online business exists in a vacuum and that you have nothing to do with your competitors. In fact, there’s a lot of insights and winning strategies that your competitors can teach you that you can apply into your own business.



There’s no shame in spying on your competitors; in fact, big businesses even have large departments whose sole task to track what their competitors are doing. Knowing what others in your industry are up to helps you become more competitive and improve your business.



If you are running an information website for example, you may want to spy on your competitors in order to:



Identify the content that are gaining the most traction for them in social media

Determine the topics they are posting online

Determine the content and keywords driving the most traffic to their site

Determine the referrals or biggest sources of traffic

Determine what emails they are sending out and what level of engagement they are getting

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