There’s no shame in spying on your competitors; in fact, big businesses even have large departments whose sole task to track what their competitors are doing. Knowing what others in your industry are up to helps you become more competitive and improve your business.
If you are running an information website for example, you may want to spy on your competitors in order to:
Identify the content that are gaining the most traction for them in social media
Determine the topics they are posting online
Determine the content and keywords driving the most traffic to their site
Determine the referrals or biggest sources of traffic
Determine what emails they are sending out and what level of engagement they are getting