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Paid search is always changing: platforms are always bringing out new features or changing old ones. So here’s a reminder of all that’s happened in PPC in 2014, the year in paid search. AdWords Flexible Conversion Counting came in February. The most obvious change was in naming: Conversions (one-per-click) and Conversions (many-per-click) columns turned into […]


The post PPC in 2014 – The Year in Paid Search appeared first on White.net.

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