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As a WebmasterWorld Moderator for the Google SEO section I am asked questions everyday and honestly most of them really upset me. I don’t mean a little upsetting, I mean like turning into a big green monster that starts saying “me hulk smash tings”. Why am I so worked up? Because the questions are simple and already answered? Nope. Just because someone answered that question last year does not mean the answer is still correct. There are fifteen year old SEO articles exposing the secret of using meta keywords tag to rank #1 and that is definitely not the case. What gets me upset is when people ask simple questions that they could easily test themselves and discover the truth first hand instead of relying on anonymous and unproven internet sources.

Back in 2012 I was asked if keywords in url structure outweighs backlinks in Google’s ranking formula. From my everyday experiences I knew that currently backlinks far outweigh url structures in most situations (there are exceptions to every rule). Instead of giving a simple answer I decided to run this simple test myself. I launched two brand new blogs for [goodroipow] a word that previously did not exist. Here are the URLs:


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