Most people don’t mind advertisements when they are valuable, non-intrusive, and clearly labeled. If you’re attempting to run sponsored content or ads in your email newsletter, but continuously forget to consider what your reader wants, everyone loses.
Monetizing your newsletter doesn’t have to be difficult. You can both sell sponsored emails and grow your list at the same time. One doesn’t have to come at the expense of the other.
Following these three tips will help you sell more sponsored email sends, and get a better response from your subscribers without sacrificing your relationship with your readers:
Stay Relevant With Your Advertisements
Knowing what your audience is looking for and then giving it to them is a surefire way to grow your newsletter subscription base. The same philosophy applies to the advertisements you’re delivering to your newsletter subscribers. Advertisements need to remain targeted towards your niche.
Early on, if you find yourself denying more advertisements than you’re approving, there’s a good chance you have uncovered your target market. Not everything is relevant to your niche. Running improperly targeted campaigns will only result in poor performance and lost revenue in the long run.
Understanding your audience may seem like a no-brainer, but it can’t be emphasized enough. Yes, many of us wear blue jeans, but I didn’t subscribe to an advertising technology newsletter, AdTech Weekly, to see ads for skinny jeans. The folks at MacRumors also illustrate this concept perfectly. When you open their newsletter, you see ads that are relevant to their niche and the topics they cover on a regular basis.