How To Build A Successful Internet Business And Make Money Online
Step-by-step Tutorial On Internet Business Creation And Management
Introduction
The Netwriting Masters Course, written by Ken Evoy, President of SiteSell.com, is an intensive course on writing high value content that builds targeted traffic, PREsells effectively, makes the sale, and builds a successful online business.
SiteSell.com, is a leader in Net marketing products that work. Their flagship product, Site Build It!, is considered a “quantum leap” product that puts the power of the Net into the average, non-tech-savvy small business person who may not “know tech”... but knows his/her business (http://buildit.sitesell.com/).
Just starting your own small business? Want to develop a second income stream by selling your e-book? Perhaps you are an established affiliate of several programs? It doesn’t matter. Everyone shares the same goal with their online ventures...
… to maximize profits.
Whether you have minimal or extensive Net experience, you will profit from the information provided in this Course. This course is designed and written for everyone. Please feel free to share it with family, friends or colleagues -- anyone you know who wants to “do” business on the Net.
The Netwriting Masters Course is a “work-at-your-own-pace” course. Some of you will be able to devote large blocks of time to it. Others may only have 15-30 minutes per day to spend on it. Either way, it does not matter how long it takes you to complete the course. Set aside a certain amount of time per day to follow this course and to do your homework. You’ll find it was time well, no best, spent as you refine your Netwriting skills and become a successful e-persuader.
There are a couple of small housekeeping detail to highlight before you move to the next chapter. First on the list…
Print out the course, pour yourself a beverage of choice, bring along a pen to jot down some ideas, and take it all to your favorite sofa. This is serious – writing well is important. Go for best learning results -- get comfortable.
Here’s a super little printing utility that will allow you to print 2 or 4 pages to a single 8.5” x 11” piece of paper. It saves you paper, space, and money...
http://www.fineprint.com/
The material in The Netwriting Masters Course is extensive in scope. It will require some effort and commitment on your part, as does anything important that yields rewards. Just take the time needed to digest the information properly before you start writing. Understanding the concepts will boost your confidence level in applying them. Even as adults, we never lose our need to know “why” things work the way they do.
So let’s start the ball rolling with two critical “why” questions…
1) Why do 97-98% of Web sites fail to thrive… or worse die?
2) Why are the 2-3% remaining sites so successful at generating traffic and income?
Want to Sell More on the Net?...
Change the Process to Change the Results!
Want to sell more on the Net? Write better. The power is in your words!
Unfortunately, at least 98% of small business sites start "at the end"... the sale. Great Netwriting is actually far, far more than writing great sales copy.
Before you write to sell, take an order, clear a credit card and ship a product...
You need traffic. PREsold traffic.
And sales copy does not do that.
That is why effective Netwriting is really a two-step process... PREsell, then SELL. And that requires two different kinds of writing...
1) Write to PREsell.
2) Then, and only then, write to SELL.
Now for the good news... you can do this. How? Take The Netwriting Masters Course. It is the only book about Netwriting that covers both PREselling and selling (every other book on Netwriting focuses only on writing to sell -- this itself is a reflection of that "starting-at-the-end" philosophy).
And now for the best news of all ... The Netwriting Masters Course is free.
Effective Netwriting (i.e., the kind that generates income) is indeed something that anyone can accomplish. There is nothing magical or complicated about it. And you don't need an English degree or literary genius to do it.
You just need to follow the right process, the correct steps. And that requires you to make the critical offline-to-online business mindshift from "location, location, location" to...
"Information, information, information!"
Surfers on the Net are not looking for you or your business. People search for information, for solutions. So give them what they want. Well before you make your first sale, provide the information (i.e., high value content) that people are searching for, in a way that the Search Engines like. Create content that OVERdelivers what your visitors seek!
Most small businesses fail on the Net because they prepare to sell and collect money, before they have provided what their visitors are searching for... information. These small business owners build a Web site to sell and somehow figure that traffic will just show up and be willing to buy or hire immediately.
Wrong thinking... wrong process... no results! It's like pushing a string. You have to pull instead... pull targeted visitors into your site, PREsell them... then, and only then, sell.
Let's boil it down to four simple steps...
1) Create the information that your prospective customers want.
2) Attract targeted traffic -- win the Search Engine wars!
3) PREsell your visitors -- build confidence (people buy from those they trust).
4) Convert traffic to dollars -- sell (whatever that may be... hard goods, e-goods, services, even clicks on Google ads).
As you can see, the first three steps involve a completely different kind of Netwriting. Write to deliver what humans want... information. And write for two audiences, the Search Engine spiders and the humans. That's what effective PREselling is all about!
To date, all the attention about writing-for-the-Net focuses on only one of the four key steps, the last one. Yes, that last one is an important one (it can literally triple sales... or destroy all your good efforts if you write terrible sales copy).
But sales copy only gets a chance to shine after your PREselling content gets the first three steps "right/write."
The Netwriting Masters Course is the first and only course that shows you how to get the whole process correct... and it's free.
Join the "Top 2%" on the Net. PREsell with information-packed content, then sell with benefit-focused sales copy, smoothly converting your visitors into customers. This "1-2" power strategy is the core to building traffic and earning income on the Net.
Right thinking... right process... profitable results!
You can do the same.
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