* Using interactive forms to create relationships and make sales
The most wonderful thing about the internet is its interactive nature. If you put forms on your web site, people fill them out. Give people the opportunity to express themselves and they will.
In return, you get their names and email addresses. When you email them with sales letters and special offers at a later date, it's easy to remind them that you already had a conversation. You have an existing relationship.
The most basic of all is the comment form, where people can just tell you what they think, or how to improve your site. The comment form is like a little free for all. You might even get testimonial type material from it.
You could take it a step further. Put up an actual testimonial form that customers can fill out once they purchase from you. Let them include their url for a little self promotion. Also put a little disclaimer saying any info provided in the form may be published.
When you ship a product to a customer, include a little card that contains the URL of a customer satisfaction survey or questionnaire. Even offer an incentive like a free gift or a savings coupon. Many people will take the opportunity visit your site again.
One of the most popular pages is the free draw entry. Give away something like a cell phone every six months. People don't mind giving their zip code, first and last name, street address and phone number because the prize has a high perceived value.
Other than name and email address, the zip code is next most important. We are able to tell by the zip code what geographical areas most of our visitors are coming from. This will be useful if we want to do any targeted dirt world advertising down the road. The zip code also tells us the level of affluence or amount of income, because we can tell what type neighborhood someone lives in.
I really like help desk questions. People fill in the form asking for technical support and you email them back the answer. Almost all of these people eventually become customers. Often they'll shop around and come back to the people that have been the most helpful.
The other thing I like about helpdesk questions is that they often become content. If certain questions get asked often enough, it's worth putting the answers into some sort of database or autoresponder. If it's a technical question requiring a more lengthy answer, it also makes a great newsgroup posting, instruction sheet or mailer.
Just like helpdesk questions that become content, so can news. News can be sent as press releases, to newsgroups, to your opt in list and added to the web site as content.
Put up a news form in the news area of your site so people can tell you what's going on in the industry. Encourage them to tell you anything and everything they may have read, seen or heard. Many users will come back to your site again and again, because they feel they are making a contribution.
My favorite form is the opt-in mailing list. On the upper right hand corner of every single page, visitors are encouraged to join the mailing list for late breaking news, new product announcements, sales and specials.
As well as the usual questions, ask for more details like the make and model of their phone. Ask for their most favorite and least favorite brands.
Also ask what are they likely to buy in the next six months. What other electronic related items they would like to see you sell. This is powerful information! Now you know what they'll buy!
When a new product arrives, the first thing to do is to go to the database. Since you've been asking people what model of phone they have and what they are likely to buy, you know who's waiting for what product.
So knowing what to put on sale becomes simple. Just look in the database. Search for what customers and prospects said. Everything they would likely to buy in the next three months. These are the same items to put on sale.
A good example was the Sony handsfree kit. It didn't exist. Almost every Sony owner wanted one. When they arrived in stock, we checked the database and emailed an announcement to everyone that was waiting. This highly targeted email resulted in a 68% response rate, almost 7 out of 10 people became buyers.
(If you use the selling formula of Marlon Sanders and the Planet Ocean Email Marketing Course, you will learn how to sell from the masters. It's because I've used their techniques, that my results, my response rates, my sales were so high. Your milage may vary ;-)
By asking, "What other electronic items would you like to see us sell?" Consumers tell us what they would likely buy from us, if we stocked it. We get a clear picture of what types of internet stores there would be a demand for.
We found out that cell phone users also like laser pens, hand held computers, DVD players, video games and rechargeable batteries. Sounds like an opportunity to get more money from the same batch of consumers and get a number of cross linked web sites.
A form can also be used to qualify a prospect, before sending out printed brochures, or having a sales rep phone up to close the sale. The form can also qualify people for access to private or sensitive material.
A form can be the front end interface to a database, an opinion poll or an investor relations tool. It can be nothing more than a single field to capture email addresses.
The bottom line with forms is, if you're not using them on your site, you are missing the greatest opportunity to get inside the minds of your visitors. Forms can quickly turn a suspect into a prospect. Once you have their email address and start a dialog, a prospect quickly becomes a customer. Often a customer for life.
* Does your content appear fresh daily or evergreen
Some information is "evergreen" and never goes out of date because it is rooted in fact. Other types of information are fleeting and must be served up fresh daily.
What type of web site are you running? What do your visitors see when they come to your door? What kind of impression are you making?
Have you ever seen those sites with hit counters that read 750 visitors? Unless those are daily figures, I would take down that hit counter as it's an embarrassment.
Hit counters are not cool, they just slow down the loading time of your site and dilute your keyword densities. You can tell from your stats package how many hits and visitors your site gets. Then publish those numbers if they are really impressive.
The same applies to update dates like "this web site last updated on June 10 2001". If the site is not going to be continuously updated, why put a date up there. Sheesh, at least change the date, so it gives the illusion of fresh content.
No, I'm just kidding. If the site gets abandoned for a time, take down the date and give the site more of an "evergreen" appearance.
Be sure not to overlook the copyright date as well. You might have put © Copyright 2001 Your Company at the bottom of your pages. Be sure to update the copyright date if you have added, edited or otherwise changed any material on your site.
If you have an online retail store, you're in luck. Prices constantly change, new items get added,
old ones get modified or are no longer in production. The retail store is a natural candidate for fresh content. It makes sense to include a modification date. People get a sense that the site is well cared for and updated often.
Another way to keep your site fresh, is to take all the news releases and compile them onto a web page at least once a month or so. If you don't have "official" news releases, everyone in the office can pitch in and write at least one short article or interesting story. Take the results from online forms and publish those, or go to the newsgroups and ask for contributions to your site's content.
If your site deals with mutual fund prices, a job database or retail, those are pretty much fresh daily content and should be portrayed as such to the consumer. If your site contains past legal papers, how to stain wood furniture, how to remove a stain from wool carpet, or world cup scores from the
1970's, those are evergreens.
Determine how often you want to update your web site, and what type of web site you want to portray to the public. Fresh daily or evergreen.
* Integrating an online database
An online database can save money by reducing customer support costs. It can also act as the store and the inventory system. It can track customers and affiliates, generate reports, do searches, store and retrieve just about anything you put into it.
Usually, you can get an online database from the company that hosts your web site. They'll be able to arrange an appointment with you to assess your needs. Usually its just a matter of determining what fields are required and what you need the database to do.
Their programmers will create a "front end", usually a password protected web page that contains a form. Here you enter data into the fields of the form and click an "update" button to change the contents of your online database.
This type of "auto update script" can also be used to generate web pages automatically. All we need to do is get predesigned html templates from our web site designer, or use the ones that came with your html editor software.
If it's a product database, create a dummy web page that has a headline, photo, body copy, call to action and price. Then it's easy for the database programmers, to make sure that data from your product database flows into the existing template, creating a new page.
Using this "auto update" method is a good way to change content on any type of web page. It's great if you don't want to learn how to make web pages or hire a designer to do updates for you all the time.
Another option is to take your existing database and get your host provider or webmaster to work with it. For example, I'm able to export data from my Filemaker Pro database to my hard drive.
Then to get it online, I go to my special page on the internet and click the update button. I'm prompted for the file I just saved earlier. I click on the file name and it uploads itself to my host, where a CGI program automatically converts my data file into an SQL online database. Pretty slick!
For a help desk database, take your top twenty frequently asked questions (FAQs) and enter them in. Just think, this is probably the last time you'll have to answer these questions.
The next step is to put your help desk online and encourage everyone to use it. People should be able to type in plain language questions, and the database should be intelligent enough to pick out the keywords.
If you are setting up a searchable database, be sure to test its ability to actually find things. I went to one cellular site and typed in "nokia lithium batteries" and the database said "sorry no entries match your request. I then widened my search to "lithium batteries" and what do you know, it found them for Nokia and more. Be sure your database looks for "all" or "any" of the words used in a search, not just exact phrases.
Another benefit of using a database is its ability to do global changes. For example, I have a battery that fits 20 different phone models and I need to change the price. Using a database for my products allows me to change the price once and all other 19 records update automatically.
If you think about it, practically everything has database potential. If you decide to put your database online, it will save money and be a wonderful service to your visitors.
If you don't want to go through the hassles and expense of custom programming your own database
- like I did - there are some excellent off the shelf solutions available. The best one I've used, not only includes a database, but is also a shopping cart, autoresponder, coupon maker, broadcast emailer and affiliate program software all in one.
It's the Information Management System. All the programming and tracking stays on their servers. All you need to do is paste little bits of html code into your web pages. It's simple, inexpensive to subscribe to and gets you an online database instantly.
Learn more about the Information Management System here:
http://www.cdzn.com/ims
* Increasing visitors by inverting the database
An online store with a database is like going to a mall. There's only four major entrances. Everybody tries to park as close to the doors as possible.
The online database is similar in that it only has a couple of web pages or doorways that lead to its internal content. The database pages, just like stores in a mall, are contained inside the mall.
To find out what's inside your web site, visitors must be able to find - and use - the search feature on your site. The sad part is, most search engines will never know what's inside your web site.
What if we turned the mall inside out? What if we gave each store its own entrance to the outside world? What if people could park in front of the store they really want to shop at?
What would happen if we took all the dynamic pages out of a database, and let the whole world - including search engines - visit them as static web pages. Can you say, big boost in traffic and a lot more sales?
You've gone to all the trouble of putting together an online database. Now I'm telling you to do all this extra work and replicate your database content with static web pages.
No, I haven't lost my marbles. I want you to turn your database inside out and create a separate static web page for each entry. If there are 300 entries in the database, you'll eventually have 300 additional pages in your web site.
There's no need to do them all right away. Just start with your hottest sellers - the most popular or searched for items. If you do two pages a week, at the end of the year, you'll have over 100 more pages working for you in the search engines.
Does it really work? Yes, in a very powerful way.
As an experiment, I took four pages out of the database and made them into regular web pages. Each page focused on one particular phone model. I listed every single product available for that particular phone. Needless to say the pages are highly targeted, tightly focused on keywords for that particular model.
So guess which page comes up first in the search engines? Mine of course. Anyone searching for that make and model will find one of my pages. First to be found, first chance to make the sale.
Over 1200 visitors in the first month, that's $1,800 in sales, came to the site from the four "inverted database pages." The search engines love them. Can you imagine the revenue generated by 10 or
100 inverted database pages?
I advise you to create static web pages for all popular makes and models for whatever your line of business. It could be vitamins, makeup, cars, electronics, computers, anything. Anything that will give a laser beam like focus on those keyword searches.
* The benefits of user generated content and how to integrate it
What if your web site visitors did all the work and you could sit back and take all the credit? Ahh, what a life that would be. If you set up an internet community, the idea is not so far fetched.
Get the users to generate and write the content for your site. Find others that are passionate about the same topic as you and provide them with a virtual playground.
Give them online forms to fill out. Give them ways of submitting photographs. Let them tell you
- and each other - what they think and what they know. Let them share their experiences. Soon you'll have more content than you can deal with. You'll need to automate with some kind of online database, or discussion forum software.
Let's take cooking for example, and let's assume that you've got your community site positioned high in the search engines (because you followed what you learned in this book). Let's assume when people are looking for "Yorkshire pudding recipes" they find your site.
Put up a template or form that allows people to choose a recipe category like breads, desserts, main dish, appetizer and so on. Then include areas for recipe title, prep time, cooking time, servings, ingredients and the method.
Now encourage people to use the form to add their own recipe to your database. Let people add their name and city to the form so they get a little "claim to fame" by having recipes published online. And if the recipe has a story or history behind it, wouldn't that be a wonderful gift or legacy to leave behind.
If cooking is too broad a category try a single category like cookies. Try baking some of them and rate the results on a scale of one to five stars. Take photos of them with your digital camera. Invite cookie dough manufacturers to advertise on your site. Join affiliate programs selling other things like chocolates, flowers and cookbooks.
You could do the same with parenting issues, a reunion service, a reminder service, famous quotes or even jokes. Create a jokes database of many different categories and invite people from all over the world to input their favorites. Then you could make the database searchable so people could get a joke for any occasion from wedding toast to children's birthday parties.
To find others that are passionate about a topic just go to the newsgroups. Your newsreader software or service, should tell you how many messages have been posted. The more messages that have been posted, the more people are passionate and actively discussing the topic.
Another way to find popular topics is to use keyword services mentioned earlier in this book, like WordTracker or Overture. Use these services to find search phrases. You'll find words like
"cooking, movies, shopping, travel, jokes, free stuff, beanie babies, flowers, health, gifts" are searched on all the time, in hundreds of different ways.
Are you passionate about anything in the top 1000 search phrases? I know millions of people are and they can't wait to talk about it! Let users talk to each other and they'll generate content for you.
* Sponsoring an entire web site with a hot or popular topic
Not long ago while going over the WordTracker top 1000 report, I noticed the word "martini" was up around 300 or so. Strange, I hadn't noticed it before.
I decided to go through some back issues and noticed the word martini debuted around 900. Then moved up to 400. Now its sitting around the 300th most popular searched word on the net.
There was obviously some cultural phenomenon going on here. Perhaps martinis were featured in some television program or in a major sporting event. Whatever the reason, the word "martini" was going up like a rocket.
I created a single web page that had a martini recipe. I called the page "How do I make a martini cocktail?" I optimized the meta tags and announced it to the search engines. The result was thousands of visitors coming to this little recipe page.
OK, so what's the point of all this? The only link leading from the martini page is a banner. One that I own and control. The page is a one way street, unless someone clicks their browser's back button, the banner link is the only way out.
This is the same banner I spoke about earlier in Chapter 6, links and banners. This is the banner that continues to get an amazing click through. So far this one little page, that took only a few minutes to create, has brought over 1000 visitors. That's over $1500.00 in sales to date.
If we sponsor an entire site instead of a single page, the traffic can get even higher. One of the most popular words on the internet is "mp3", an audio compression format. People are looking for mp3, mp3s, mp3 downloads and mp3 players.
Noticing how hot mp3 was, I was quick to hire a graphic designer to put together a few web pages. A little MP3 site with cool graphic icons. Then I announced the pages to the search engines. Unbelievable, over 24,400 unique visitors in the first month alone.
All those sets of eyes exposed to my brand name. All that free advertising. Ok, well, it's nearly free. If you subtract the two days it took to put the site together and the $25.00 a year to host it, it paid for itself in a few hours.
If you sponsor a web site that is a hot internet topic, and you plaster your advertising all over it, your main site is going to get a whopping boost in traffic. Try and tie in a similar audience (that's demographics in marketing speak).
Logic being that, people who spend money at one site are likely to buy at the other. One site selling high tech toys like cell phones, could lead to another high tech site that specializes in electronic games, organizers and pocket PCs. Same audience, same disposable income, more sites - more chances to make a sale.
* Affiliate programs - how they work and can make you money
Getting affiliated usually means becoming a member, or subsidiary of another web site and selling their stuff on a commission basis. It's pay for performance advertising.
Here's a hypothetical example of how one might affiliate. Let's say you've purchased a product like my best selling ebook, called "Clickin it Rich." You've worked through the course and think its just great! You want to join the affiliate program and recommend the book on your web site.
You make 50% of the selling price (after Clickbank fees) or around $18.00 U.S. per sale. Pretty sweet huh? With the sales letter converting around 8% on personal recommendations, that's a whopping $144 in commission for every 100 visitors you send.
Go to clickinitrich.com and use the link at the very bottom of the sales letter, to sign up to be an affiliate. Within moments, you'll have several choices of links to my sales letter, that contain your tracking information. This tracking information is unique to you. That's how Clickbank can tell it was your web site that made the sale.
All you need to do is copy and paste this bit of html code into your web page, linking your site to mine. Whenever someone orders this book by following one of your links, you get a commission. Remember, they'll be able to tell it was your page and not another, because of the special code.
You'll know when a sale has been made, because when someone clicks the order button, it goes to an email autoresponder. Both you and I get an email order confirmation. You can also check your sales in real time on the Clickbank web site.
It doesn't get any sweeter than that. Clickbank provides all the payment processing, fraud protection and cutting the paychecks. The advertiser - that's me - provides fulfillment, delivery, and customer support.
You choose which Clickbank products you want to promote. All you need to do is to join up and start linking to products.
Find out more about becoming a Clickin' it Rich affiliate here:
http://www.clickinitrich.com/affiliates.html
If you're like me, you might set up several web sites selling all sorts of products. I've got web sites selling everything from guitars, to insurance quotes, to prescription drugs. Each of these sites are tuned for the search engines and several related sites are linked to each other. They are responsible for bringing in at least half of my monthly income.
Some people - with my help - have gone so far as to quit the day job, and do nothing but optimize pages containing affiliate links. They do not have their own product or touch any physical inventory. All they do is make web pages and take the commission checks to the bank.
If you would like to know more about making a living with affiliate revenue, my second and third books are dedicated to just that. So if you've enjoyed my first book, the own you're reading now
("Nothing 'but Net in case you forgot ;-) You're sure to love Clickin' it Rich and Revenge of the
Mininet.
Clickin tells how to set up the home business. Where the hot markets are. And what affiliates must do on a daily basis to make a comfortable living online.
http://www.cdzn.com/cir
My third book, Revenge of the Mininet" picks up where Clickin' leaves off, showing advanced linking strategies for networks of affiliate revenue sites. It also comes with two hours of audio and the Dynamic Linking ebook by Leslie Rohde of OptiLink fame.
http://www.cdzn.com/rev
If you have your own product to sell, you'll need an affiliate network. Sure you can sell your product from your web site, but imagine getting hundreds of people immediately passionate about selling your product for a commission. Some products get 800% more sales using an affiliate network as their sales force.
To get an affiliate network, you'll need affiliate program software. This software will track sales and commissions. How much software you need depends on what you are selling. Some programs are very sophisticated in nature, others are simple yet very effective.
Some affiliate programs track not only with codes but also use cookies. This means sales can be credited even a year, or two years after the original visitor was referred by your links. (Don't worry, cookies are a harmless bit of text the web site stores on your hard drive for later retrieval.) Some affiliate companies even generate custom banners for you, on the fly, based on information that you input. Very slick!
I've inquired about setting up my own affiliate program and have received several estimates from programmers. I gave each programmer my wish list of features. I want an affiliate program that tracks sales through special link codes as well as by cookies, because I want my affiliates to get ongoing commissions for their referrals.
I want real time tracking so affiliates can view their clicks, sales stats and visitor stats at any time. I want affiliates to get to be able to assign their own user names and passwords, so I don't have to do it.
I want all parties to be notified by email when a sale is made. Plus I want to be able to set up various commission structures depending on who the affiliate is. The lowest bid I got to have all this programming done for me was $1,800.00, the highest was just under $5,000.00. Ouch!
If you don't want a made to order affiliate tracking program (and the hassle of working out all the bugs in the software), I can suggest several "off the shelf" solutions. Each is similar yet different. They all track sales and commissions.
1) Clickbank - This is an entry level one level affiliate program. For many people it's all that they need. Not only do they have real time tracking of sales and commissions, they are also the merchant account. This set up is ideal for selling ebooks and downloadable product. Downside is that every affiliate must be assigned the same commission.
http://www.cdzn.com/cbn
2) Information Management Systems - This medium level system is ideal for people selling multiple products from their web site. It is an advanced shopping cart system, along with a database, bulk emailer and affiliate software. Very easy to use. Only downside, you need your own merchant accounts or third party processor like iBill.com.
http://www.cdzn.com/ims
3) Assoctrac - An advanced tracking system for multiple products, multiple commission levels and multiple tiers. Very sophisticated and slick once its up and running. The downside is that its expensive, has no merchant accounts and takes a long time to get set up.
http://www.cdzn.com/crat
There you have it, if you sell your own product, or just want to promote others, affiliate programs are one of the best ways to make money on the internet. Just make sure what you choose to promote follows these three simple rules.
1) It must be a popular; topic, problem, solution, product, service.
2) It should be consumable or get used up, so people need to order more.
3) It should have a high profit margin or high volume of sales.
* Favorite ideas for generating visitors
Millions of people are looking for jobs on the internet. Sponsor a database for employment and recruitment. Encourage employment agencies to use it. Make it simple to use. Advertise your products and related affiliate products on the jobs site.
Create a "how to" ebook. How to buy a used car. How to bake a cake. How to prepare documents for the printing press. How to make MP3's that sound great.
Create web pages for your new ebook, announce it to the newsgroups, enjoy the traffic it brings. Give people permission to use it on their sites as content for free, so long as your web address stays on it.
And if you're really smart, weave affiliate links into the text. By permitting others to give
away your report for free, you are extending the reach of your affiliate links. That's called viral marketing.... Who knows how far it will go?
Use the internet for job or process tracking. Have a construction project? Why not create a construction cam and let people watch the progress. How about as a job moves through a production plant in various stages of being manufactured. Managers could check what stage a project is at and if it is on schedule.
For things requiring assembly like furniture, barbecues, or bicycles, the manufacturer could put the assembly instructions online. Include part numbers, ordering information and if the item is still in production.
For consumer electronics like cell phones, VCRs, or even watches, the manufacturer could put the technical specifications in a database. They could also put manuals online in a universal format such as Adobe's Portable Document Format or PDF.
Have an online store selling a new product? How about letting people get rid of their old product after buying a new one. Add a buy and sell bulletin board, or classified ad area to your site. Not only can the buy and sell area generate regular traffic, you can also use it to get rid of excess inventory and clearance items.
Add a reminder service where people sign up to be automatically notified if the content of your web site changes. Another reminder service would remind people of birthdays, anniversaries and other important days. Users of the service would keep coming back to update their profiles.
One of the best ways to get repeat visits is to ask Netscape users to "bookmark" your site and ask Explorer users to, "add it to favorites." Even tell them how book mark your site. For example; Windows, hold down the Control key and press D, on the Mac, hold down the Command key
(AKA, the Apple key) and press D.
Put up information for investors. Include stock info, annual reports, company profile, mission statement and any government mandated reports. While you're at it, put up simple black and white maps on how to find your company. This is perfect for visitors taking a taxi from the airport or driving in using major highways.
Health is a big topic on the internet. How about putting up an online calorie counter. People could input what they ate and a database would add up the calories, grams of fat and so on. An added bonus would be having software suggest alternate foods or praise you when you've been good. Add to this a little nutrition and fitness info, along with user generated content like success stories and you'll have quite the community and destination combo.
Everyone's looking for that special someone. Put up a personals database for personal ads, dating or introduction services. Give the service away for free so people are encouraged to use it. Once you have the traffic, you know what to do! Put up affiliate links leading to gifts, flowers and anything romantic.
Put up a survey of the month. Make it enjoyable and easy to use. Post last month's results. Have one or two ongoing surveys as well. Be sure to capture email addresses and names so you can encourage people to come again and again. It could be as serious as customer satisfaction or just for fun like, what are your favorite pizza toppings, favorite mixed drink or favorite color. Use the traffic to generate revenue through selling and advertising.
Form virtual teams and direct business to each other's web sites. For example, if you sell cellular phones, it would make sense to team up with someone that sells satellite phones, or airtime contracts. If you sell pool furniture it makes sense to affiliate with pool installers, spa installers, consumable products like chemicals, sources of plastic cups and dishes for use on the patio.
What do you like doing? What do you want to do. What will your web site be?
* Making your web site a destination or community
A destination is somewhere people go to get something like news, sports results or stock quotes. People are looking for current information that is trustworthy and accurate.
A community is where people have a common interest and gather together to chat, discuss and
share about the interest. It may be baking, marketing, fishing, magic, jokes, money, cooking, the list is endless.
What's so great about a destination or a community is that people go back to these web sites on a regular basis. The large amount of repeat visitors generate revenue through direct product sales and affiliate programs.
If you think about yourself, about your own habits. Where do you go? What do you like to do? What are you passionate about? This might be something that you could set up on the internet.
Even if it's not a money making idea, the community site can be sponsored by and drive traffic to your commerce site. The key thing is, your community site needs to be something that you love to do, something that you will enjoy pouring your effort into. Then invite others that are as passionate as you, to come share your interest and help the site grow.
A destination site might be a little more difficult to achieve. Many of the big broadcasters are already involved in the internet, so are the stock markets. Many traditional medias like newspapers have migrated onto the web as well. There is plenty of room however for local interests. What if you set up a combination destination and community.
For example, British Columbia - where I live - is famous for its fly fishing. What if your web site provided weekly fishing spot updates, what lakes were hot, what lures are working, what time of day fish were caught and so on. You could gather the info from radio shows, local papers, your own experience and calling the fishing stores. Great, now you have a destination.
Add to this fishing stories using online forms that visitors can fill out. Surveys to find the favorite fly, favorite lake, share camping tips and so on. Congratulations, now you have a community. If people can't go fishing, your site is the next best thing.
Take it one step further and you might attract advertisers and sponsors. Everything from fishing resorts, to tackle shops, to RV and canoe rentals. Phone them and ask them to send you photos and brochures. Then talk to them about putting up web pages, links and banners. You might also
participate in affiliate programs selling books, maps, rods, lures. It's easy to get ideas once you get started on a subject.
Now you can do the same for baking, racing, needlepoint, money, small business. Put your mind
to it. What if you could be passionate about something? What if you wanted to be passionate about something? What is your community or destination going to be?
Like I said at the very beginning of this book, if you really want to be successful on the internet, love what you do. If you want to be successful in life, really, really enjoy what you are doing, and get a real thrill out of doing it, the money will come, success will follow.
Don't worry if there are already a lot of people doing the same thing as you, no one else is YOU. You have your own gifts, your own God given talent and no one else sees the world quite like you do.
Start today with a single step. Write a list of things to do and prevent the feeling of overwhelm by taking small steps each day. Plan each day. Instead of running around taking care of the urgent, you can look after what's truly important.
Stay focused on your goal, let others laugh, let others ridicule, let them say it can't be done, let focus and perseverance be your guide. What are you passionate about? Well what if you wanted to be passionate about something. What can you truly focus yourself on. What will it take to achieve your goal, your dream?
Take six or eight weeks and do it! Believe in yourself and your own abilities! When all is said and done, you'll be standing ahead of the rest, with a smile on your face, money in your pocket, and a real sense of pride, accomplishment, and achievement. Congratulations!
I wish you all the success in the world.
Warm regards,
Michael Campbell
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