Who is Ken Evoy?
Ken Evoy is an author and entrepreneur. His business philosophy is to offer the best tools and information available on the market, in the most accessible format, and at the most affordable price.
Before becoming interested in the Internet, Ken sold 23 inventions to large companies around the world, generating millions of dollars in royalty revenues along the way.
Ken's products and services include Site Build It!, Make Your Site Sell! 2002, Make Your Knowledge Sell!, Make Your Price Sell!, Make Your Words Sell!, and Make Your Net Auction Sell!.
Short biography
Suddenly a few years ago, a man appeared on the Internet Marketing scene. At that time he was unknown to most people being active in this niche. But soon he became one of the best known and most highly esteemed Internet marketers today.
His name was Ken Evoy, and the book (or rather course) that made him so famous, is "Make Your Site Sell" - also better known as MYSS.
What really made Ken stand out from the crowd was not just the huge amount of information (more than 800 pages) and the depth of expert knowledge in MYSS, but also the price Ken charged for his course. Whereas most courses of the size cost several hundred dollars, Ken sold his course for just $17.
This caused quite a stir - to say it mildly - in the Internet Marketing world.
Some people loved Ken's course - both because of the price and the information itself. Other people almost hated MYSS, and often openly criticized it in harsh words.
But the fact is that MYSS has become one of the most successful and most higly praised courses on running a successful e-business, ever.
Personally, I really like MYSS - even though I wouldn't focus almost exclusively on the search engines as a traffic tool, as Ken does.
But all in all I really like his course, and I consider it to be one of the most important courses on running an e-business.
Ken Evoy didn't start out in Internet Marketing, though.
Instead he started selling ideas and inventions for new toys and games. That was in 1983. Later on, when the Internet became popular, he became active in the penny stock market - on the web. After much labor, Ken's website on this subject soon became a very popular site. And this experience made the basis for Ken's course MYSS.
Ken is born in Montreal, Quebec, Canada in the early fifties. His education is in Anatomy and Medicine which he studied at McGill University in Canada.
"MYKS - Make Your Knowledge Sell"
Content
- How to make your own information products to sell on the Internet
- Two success stories from the real Internet life
- Monique Harris' and Ken Evoy's winning web strategy
- How to find a good topic for your information product
- How to get money-making ideas from thin air - step-by-step
- 50 ready-to-use ideas just waiting to be profited from
- 10-point checklist for evaluating the money-making potential of your soon-to-be product
- A sure-fire 16-point checklist for finding best-selling products
- How to publish your product as a manual - step-by-step
- How to publish your product as a booklet - step-by-step
- How to find the best printer for the price
- How to publish your product as an ebook - step-by-step (the best software, how to upload it etc.)
- How to promote your ebook
- How to publish your product as audio and video - step-by-step
- How to publish your product as a private with password-protection - step-by-step
- How to publish your product as one or more audiotapes - step-by-step
- How to publish your product as one or more videos - step-by-step
- How to publish your product as a newsletter - step-by-step
- How to publish your product as a teleseminar - step-by-step
- How to publish your product as a service - step-by-step
- How to make a profitable backend product for your frontend product
- Precisely how to make your information product
- Two outlines to use
- How to research your topic in minimum time and from your armchair
- How to find the time and the energy to create your information product
- Tips for making your research even more easy and profitable
- How to find an attention-catching title for your product
- How to copyright and protect your product
- How to market and sell your product - step-by-step
- How to earn money by reprint-rights
- etc., etc...
Review Monique Harris and Ken Evoy are arguable some of the best known and most successful Internet marketers today.
They've each written extensively about such subjects as creating information products and internet marketing.
Monique Harris is the author of several reports, books and manuals, such as "How to Make Your Business Famous in 6 Months or Less", "How to Make $50,000 a Year (or more) Creating and Selling Information Products Online" and several others. No wonder, Ken Evoy asked Monique to create MYKS.
And Ken Evoy is the author of the bestseller "Making Your Site Sell", better known as MYKS.
Now they have co-authored this course, titled "Make Your Knowledge Sell", or just MYKS.
Detailed
First of all, this course is very detailed. It doesn't just skip lightly through the process of creating your own information products. No, Monique and Ken cover all the fundamental steps to creating information products. And with this course in your hand, you'll be well equipped to start and run your own information business.
Just take a look at the content above, and you'll soon realize that this course includes a LOT of information.
Monique and Ken goes through the process of creating your own information products, step-by-step. And that's what I really like about this course. So often you can hear some famous expert tell you to "just write a book" or "just go ahead and create that information product". Or may be they go more in details, but still they leave out the vital important steps you need guidance to take.
Not so Monique and Ken!
No, they tell you how to pick a hot topic for your information product, how to create or acquire your product, and how to market and sell it. And in between they give you most of all the nitty-gritty details on how to both get started and run your business.
Some unique information too
There are several competing infobiz-courses on the market today. Many of them are useful. But often they look like each other too much.
I don't think this can't be said about this course.
On several places it has some unique information you won't easily find elsewhere.
For instance, Monique shares how she went against the main stream and launched a paid-for electronic newsletter. So often you hear that it's just impossible to charge anything for an ezine today.
People expect to get electronic newsletters for free, or so the argument goes.
Monique chose to challenge this almost undisputed Internet-creed. And she admits that a lot of people laughed at her in disbelief. But the fact is that this paid-for electronic newsletter succeeded beyond her wildest dreams. I just read that this newsletter is more profitable to Monique than all the rest of her product combined! And the rest of Monique's products has to my knowledge sold very well.
But Monique don't just share her success-story. She also shows her readers the way she did it.
Make your own profitable guerilla video Another good chapter in MYKS is the chapter on making your own "guerilla" videos.
This is the kind of products that made such marketing experts and product developers as Bill Myers and Barbara Bestir so successful. Of course these two marketers have other successful products too, but videos were responsible for much of the success.
In MYKS Monique shows how you can do the same, how you can make videos with your own home as your basis.
And as she shows, it doesn't need to cost an arm and a leg to make your own videos. Videos just have a high perceived value in the eyes of most buyers. That's yet another reason that they may be a good way to pack your information.
The bonuses Besides getting the main manual, MYKS, the buyer of this course gets an impressing number of bonuses. And these bonuses aren't just a few superficial articles. No, actually some of these bonuses could separately have been sold for the price of the complete course.
Bonus #1: Ken Silver: "E-Book Secrets" One of the bonuses included, is Ken Silver's masterpiece, "e-Book Secrets". This manual is being sold on many websites for $39, which in my opinion is way too little. Actually Ken Silver's book is a complete course in itself. And he could easily have sold his book for the price of the complete MYKS-course, had he chosen to do so.
So considering that the buyer of MYKS get this course as a bonus to all the other items, it's really a steal.
In my opinion Ken Silver's book is one of the very best books on how to start up and run a profitable information business.
Ken covers all the basic steps (plus many more advanced steps) of creating, marketing and selling your own profitable e-books from anywhere in the world.
Bonus #2: "Buying And Selling 'Reprint Rights'"
As a bonus to the main manual, Ken Evoy has written a report on how to acquire your information products by buying the reprint rights to an information product.
This bonus report on 59 pages is written by Ken Evoy. Here Ken shows how incredible profitable it can be to both sell and buy reprint rights. He answers such questions as, "Why should I sell the reprint rights to my product?", "Won't I be helping my competitors?", "How do I find products for which I can buy the reprint rights?", "How do I earn money by selling the reprint rights to my product?", "Where do I find governmental information that's public domain and thus reprintable?", "What are the pitfalls?", just to mention a few of the questions Ken answers.
Besides, Ken gives you the necessary document for making reprint agreements. These documents can be very valuable when you want to make your first reprint-deal.
In short, this is a very valuable bonus-report which could easily have been sold as a product on it's own.
Bonus #3: "120 New Marketing Places To Promote And Sell Your Information Product Online"
Bonus #4: "186 Marketing Places To Promote And Sell Your Information Product Online" These two bonuses produced by Monique, can be very valuable for the new infopreneur. Here Monique lists website after website, through which the infopreneur can promote her or his information products.
Bonus #5: "Jump Start Kit"
This manual is filled with checklists, templates and guides for you to use whenever you want to launch a new information product, a new website, or whenever you just want to check all the necessary procedures of your business. This means that this manual can become an invaluable tool for your whole business - from start to end.
Here, in this manual, Monique Harris and/or Ken Evoy (no author is mentioned) liberally shares all the critical lessons they've learned through years of personal experience in their e-businesses.
You'll find checklists, templates and guidelines for just about every aspect of your business - from what to remember if you want to create your own discussion board, to what to remember when processing your orders.
I have a strong sense that this manual will be a frequent guest on my computer screen. It's that helpful in my opinion!
Bonus #6: "The Automation Manual" This bonus-manual by Ken Evoy is yet another gold mine for both the new and the experienced information marketer.
Here Ken lists one useful resource after another. He shows you how to automate your whole business as much as possible. He shows you how to take credit cards, how to get a fulfillment company shipping all your orders and so on.
This is yet another highly valuable tool for the infopreneur.
The tactic: Over-deliver
Ken Evoy's and Monique Harris' business tactic shines clearly through in this product, just like in Ken Evoy's first course, MYSS. The tactic is to OVER-DELIVER to the customers. The result is - hopefully - that the customer gets so satisfied with the product, that he or she trust the seller enough to buy even more products.
Did the authors of this course succeed with this strategy?
In my opinion the answer is a clear YES!
Too much information?
Some people would even say that they almost get too much information here. But that can't be so bad, huh? Usually it's the exact opposite problem you meet: You don't get enough detailed information. But this certainly isn't the case in this course.
Considering the price they charge for this course, I think it's one of the best investments you could make, if you want to create your own information products. Of course you can always discuss if the authors would actually have done wiser to price the course higher. But then again the number of buyers may have gone down, and the prospects for the next product launched by the authors would have been smaller. So it's always a point of discussion (and TESTING) what to charge for a product. But whatever, from the view of the buyer of this course, he or she has every reason to be a satisfied customer, in my opinion.
To sum it all up...
To sum it all up, I think this course is just what we've been missing! It can be the key to a lifetime of products, and the beginning to your own successful information business - but of course only if you actually follow this excellent guide.
Items included in this course
- Main volume -- MYKS, 362 pages
- 120 New Marketing Places to Promote and Sell Your Information Product Online, 66 pages
- 186 Marketing Places to Promote and Sell Your Information Product Online, 110 pages
- Buying and Selling 'Reprint Rights', 59 pages
- e-Book Secrets (by Ken Silver), 420 pages
- Jump Start Kit, 84 pages
- The Automation Manual, 42 pages
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