How to Avoid the Biggest Mistake
in Network Marketing
By Ted Sullivan
Have your ever wondered why so many of your friends who start a network
marketing business fail so miserably? Has this ever happened to you?
Big Ideas and then the Big Crash.
You heard the pitch about unlimited earning potential. You understood
the idea that earning a little bit of extra money from the monthly order
of each person who joined under you could make you a fortune. Of course
it made a lot of sense when somebody drew the little round circles for
you. But you found reality to be very different. So why is that?
Maybe you own a network marketing business with a reputable company
and cannot seem to get it growing by itself. No matter how hard you try
it just simply refuses to catch fire.
This article is going to explain why this happens and how to fix the
problem once and for all.
Network marketers have a simple job description. It is exactly these
two steps:
1. Find new people who would be interested in joining you to earn extra
income and enjoy more free time.
2. Sponsoring those people and training people to do what you do.
Your company has a pretty simple job description. It is: EVERYTHING
ELSE! That�s right, EVERYTHING ELSE. A short list would included running
a customer call center, taking orders, shipping products, finding lost
orders, replacing lost orders, calculating your commissions, sending your
monthly cheque on time and of course writing marketing materials. But it�s
still EVERYTHING ELSE.
To be successful you have to understand the difference. Most people
go wrong at this step. They simply refuse to focus on doing their part
a bit every day week after week, month after month. The company is the
corporation with office staff and meeting rooms and warehouses and call
centers and �� the employees. They do those things for you so you don�t
have to.
You are an independent distributor who leverages the company�s assets
and provides the link to new potential distributors and customers. Your
job is simply to find new distributors of their great products. That is
all. NOTHING ELSE. Go find some customers.
Most people work at 9-5 day jobs for medium to large corporations. Every
day they meet other employees, managers, senior managers, vice presidents
and if they are lucky only one person who thinks they are the president.
When people join a network marketing downline they bring with them this
crazy idea that they need the corporate structure in their new business.
Worse than that, they actually believe that because they are just starting
out, they have to do all those jobs at once.
Nothing could be further from the truth. Their job is simply to introduce
the business and the products to the customer and ask them if they wish
to become independent distributors. NOTHING ELSE really matters.
I learned the other day that most people are willing to pay lots of
money to learn how to do something rather than actually ever do it. This
is certainly true in network marketing. Most people attend meetings after
meetings, seminars after seminars and corporate events after corporate
events to �learn� how to do it.
But since they never do anything - they never sponsor anybody. They
blame the company. They blame the products. But in reality the problem
is that they never did the network marketing job of finding new distributors
and asking them to join them. So they crashed and burned.
Another thing that most people never seem to understand is that when
they sponsor people those new distributors become business owners themselves.
They cannot be threatened or fired.
If they work at the business sometimes when their favorite TV show is
not showing then that is ok. If they work only part time a couple of hours
every evening then that is ok too. Even if they jump in with both feet
and work 16 hours a week and become a sponsoring machine then that is ok.
Well that�s probably more then ok but you get the idea.
New distributors are independent businesses. They joined the business
to work at their own pace. So your job is teaching them how to find new
distributors. If they had wanted another boss then they would have got
another job. They wanted to be their own boss for a change so they became
a network marketer in your downline.
To fix the most common problem in network marketing is really simple.
Just go talk to somebody. They just might want to earn extra money each
month so they can have more free time. They just might join your downline
and if they do, remember you earn a little bit of their order as a residual
income commission.
Now this all assumes that you are part of a serious company and downline
organization that actually trains you how to find new distributors.
The company we are involved with, Tahitian Noni International provides
a training program called Success Path. You can read about it on our web
site http://www.nonijuiceint.com. We also provide training for our downline
organization so that they can fine tune their sponsoring skills. You can
read more about our opportunity at http://www.nonijuiceint.com/ebook.
Success is not hard. It just takes a bit of work focused on the right
activities, activities that create income.
Ted Sullivan is a Tahitian Noni Independent Distributor who is helping
others succeed at Network Marketing. He owns these web sites http://www.nonijuiceint.ca/,
http://www.nonijuiceint.us/,
and http://www.eplanetnews.biz/
and uses them to develop his business online.
Next MLM Article:
Create
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